Report on Vodafone's success strategy in Europe
Tutorials/exercises - 59 pages - Business strategy
Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
Entrepreneurship
Essay - 8 pages - Management
Being an entrepreneur is more about doing something what one loves and especially something which can bring creativity, innovation and change. Over the last twenty years, entrepreneurship has been viewed mostly as the action of starting a new business and nothing more than it but a lot of...
Procter and Gamble Japan: the SK 2 Globalization Project
Case study - 13 pages - Economy general
Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the ‘70s. A...
Marketing Audit Report: Case Study of Penton Ltd
Case study - 7 pages - Finance
This report presents an extensive study of the main components and principles of a marketing audit with specific reference to the firm ‘Penton Ltd'. Penton Ltd. is a medium sized DIY manufacturer which has been facing declining profit margins and stagnant sales in recent years. A detailed...
Should Lipton leaf tea enter the Brazilian market?
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile. Nevertheless, this market...
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...
Analysis: Failure of Carrefour in Mexico
Thesis - 11 pages - Business strategy
In 1994, Carrefour opened its first store in Mexico. A little over ten years later, the largest French retail brand announced its withdrawal from the country. While the implementation was very successful in other Latin American countries such as Brazil, and Argentina, the company failed in...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
Sustainable remote work practices for progressive reductions of road traffic emissions
Dissertation - 68 pages - Ecology & environment
Although technology developments brought about possibilities for all work which could be done remotely to be done remotely within the Netherlands, limitations for additional and sustainable implementation of remote work practices remained. Secondary research sheds light on the extent to which...
Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...
Reflective entrepreneurial report: UK alcoholic industry
Market study - 11 pages - Catering marketing
For an entrepreneur to be successful in establishing a startup, it is important that they identify viable business opportunity/ies. The business environment is characterized by numerous business opportunities. All that an entrepreneur needs to do is to identify the business opportunity...
SWOT Framework: Overview
Thesis - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking
Dissertation - 37 pages - Finance
This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two distinct...
Business management project - Tax Monitor
Case study - 10 pages - Management
The purpose of this assignment was mainly to identify a business's strengths, weaknesses, opportunities and threats. The problem being investigated is whether the business is running efficiently or not and how the business performs. Tax Monitor is registered as a services industry,...
The instability of the international financial system and the proposals for reform proposals
Dissertation - 193 pages - Economy general
In 1997, an earthquake hit Asian stock exchanges, the shock wave reached Russia a year later, and then Latin America, including Brazil in 1999. To the world, these crises have been a succession of real and financial shocks of exceptional magnitude. Far from having exogenous origins, this global...
Leeds Metropolitan University: business strategy
Case study - 20 pages - Services marketing
According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision ‘Yes I can' has clearly set the target for...
The entrepreneurial process
Case study - 4 pages - Management
Entrepreneurial success is often associated with being capable of spotting opportunities and being a risk taker. An entrepreneurial opportunity can be seen as a situation in which a person can create a new means to an end framework for recombining resources that the entrepreneur believes...
The French ADEO group: Case study
Case study - 100 pages - Business strategy
Just a few volumes have been dedicated to private labels and all of them focused on the marketing side only. A brief part of this work also aims at describing the way private labels are marketed in DIY retail stores. Here, the description of the marketing side is a simple link to get to the real...
Human Resource Management: E-Recruitment
Thesis - 12 pages - Human resources
This report offers an overall analysis and evaluation of the current recruitment scenario. It shows the current economic climate, and how it affects E-recruitments a whole. It compares traditional methods of recruitment with that of the fast growing domain of E-recruitment. The website review...
Case Analysis - Avon
Case study - 13 pages - Business strategy
Avon is one of the most popular household brands in America, and with the business structure given, it has many opportunities to expand its operations even further. Avon products are well known all over the world, and the reputation of the company does allow the firm to recruit more direct...
Human Resource Approach during Economic Downturn
Case study - 15 pages - Human resources
The contemporary environmental dynamisms present new and unpredictable economic patterns translating into new challenges for organizations already struggling to keep pace with the market volatility. While the general entrepreneur agrees that the risks are abound during turbulent times, the...
Pod Company: Going Global
Case study - 15 pages - Educational studies
Increasing foreign presence for small organizations serves to exploit broader market opportunities aiming to increase their sales revenue, counter declining domestic demand and fend off stiff competition from multinational companies. In particular, with most domestic companies yet to...
Creative tension in learning organizations and the role of leadership
Essay - 5 pages - Management
Learning organizations develop and sustain an environment, which stimulates the power of learning in all organizational members, allowing organizational flexibility and adaptability. Successful organizations use the power of learning in order to produce the maximum benefit for the organization,...
Is social mobility on the increase? If yes, why? If not, why not?
Essay - 4 pages - Sociology & social sciences
Social mobility is the degree to which, in a given society, an individual's social status can change throughout the course of his or her life, or the degree to which that individual's offspring and subsequent generations move up and down the class system. The former can be understood as...
The characteristics of traditional French social movements
Essay - 5 pages - Social, moral & civic education
The events of May-June 1968 in France broke out in the wake of an international wave of protest that occurred previously in many countries such as the United States, Germany and Italy (Duyvendak 1992, 137-138). The events of 1870, 1919 and 1936 provide also many examples of disruptive and short...
AGOA: Origins, purpose and achievements
Essay - 6 pages - Economy general
President George Bush shared his empathy in the incidents of violence and economic crisis that beset African countries. The humanitarian and human rights crises in different parts of Africa are severely sabotaging its economy. It is to the United States' view that a way to spread peace is to...
Exporting French toys to Canada
Market study - 20 pages - Business strategy
Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an...
Gender equality and employment in the European Union
Essay - 29 pages - European union
Gender equality is among the fundamental principles and the common values of the European Union. In the 2nd Article of the Treaty of the European Community, it is even mentioned as a “task” to perform for the Community, and again in Article 3(2) TEC. But two questions already appear:...
