Segmentation for MCD: Service outputs
Presentation - 19 pages - Logistics
The new software made gave an option of speedier check out, nutrients & ingredients list, & a cumulative list of what has been purchased during an on-line shopping trip. In December 1998 Peapod started their 1st dedicated distribution center leading to a reduced delivery costs to...
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling...
Organizational and Industry Analysis Report
Case study - 12 pages - Educational studies
Over the years, the global enterprise has witnessed remarkable expansion owing to the global presence of support elements essential for increasing investment capacity. Distinctively, as most organizations restructure their operations to fit into the now interconnected global village, information...
E-marketing: Internet advertising
Case study - 4 pages - Services marketing
In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present...
Benetton: Strategic evaluation
Case study - 39 pages - Business strategy
Benetton is an internationally recognized empire. In this document we are going to discuss about different strategies of group development and the current status of Benetton and its holding company, Edizione. Benetton and Edizione are groups in a perpetual pace of growth. It is difficult to...
Morrisons Bandar - Strategic Management
Case study - 2 pages - Educational studies
First and foremost, the supermarket has ownership of 89% of the portfolio of its store. As a result, the takeover threat it is exposed to is less significant, and it has greater security when it comes to its investors. Another thing is that Morrison's property, equipment and plant assets value is...
Business strategy: Carrefour
Case study - 5 pages - Business strategy
Introduction Carrefour is a French retail chain that stands second internationally. It is a just a step behind the American retail chain, Wal-Mart. It was established in 1959 in Annecy, it quickly became a small group and on 16 June 1970 , Carrefour entered the Paris Bourse. (CAC 40).Today, it...
The truth behind surveillance monitoring: An employee perspective
Essay - 3 pages - Management
Imagine that your employer is watching you eight hours a day and constantly checking ‘What you are doing?' throughout the day. Does your boss have the right to do so? Or do you have privacy rights? Through modern technology and advancement in the field of surveillance monitoring, it is...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
The e-marketing plan of a Belgian SME: Cha-hu-the - published: 29/09/2010
Case study - 26 pages - Civil law
Nowadays, “the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it”. Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically,...
A study on the competitive environment in the retail market
Tutorials/exercises - 39 pages - Services marketing
The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the 90's has begun to...
How to create an e-commerce website?
Practical guide - 21 pages - Digital & e-marketing
If an online store is to effectively acquire and retain customers, it must deliver the best possible customer experience. The key to doing this is to connect with customers at all possible touch points. The experience has to be great every time to keep customers coming back. The most...
An analysis of the structure of the canadian retail industry - published: 15/01/2009
Essay - 9 pages - Management
A common theme of the Canadian retail industry is that it is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar; increasing competition from discount rivals such as Wal-Mart; shifting consumer trends; and the emergence of the...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
An analysis of the structure of the Canadian retail industry
Market study - 9 pages - Services marketing
The Canadian retail industry is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar, increasing competition from discount rivals such as Wal-Mart, shifting consumer trends, and the emergence of the retail industry in Western...
Business Value of Amazon e-business
Case study - 12 pages - Services marketing
In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling online goods. Media such as CDs, books, and movies are common ware being sold on the Internet. Over the last decade, online stores have come and gone...
SWOT Analysis - Starbucks France
Thesis - 3 pages - Business strategy
Taking its name from a character of the book Moby Dick, Starbucks specializes in coffee retailing. It is currently the most important chain in the coffee industry. When Starbucks Coffee Company was founded in 1971 by Jerry Baldwin, an English teacher, Zev Siegel, a history teacher, and the...
The case study of Ikea
Case study - 32 pages - Services marketing
There are a wide range of questions such as: How to choose the location of a shop, how to organize the shelves, which products to choose, how to attract customers to its point of sale, before venturing on a business. Understanding the distribution business is not easy. The specialists in the...
Starbucks Corporation
Thesis - 15 pages - Business strategy
Starbucks Corporation is one of the world's fastest growing companies. Originally founded as a single store in Seattle, Washington in 1971, Starbucks now operates more than 15,000 coffee shops across the globe, with an average of 220 locations in each of the 50 U.S. states. Starbucks' goal is...
Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage
Essay - 17 pages - Business strategy
The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America. Retailers such as Wal-Mart and Tesco (in the U.K) have...
Amazon.com: Case study
Thesis - 5 pages - Business strategy
Amazon.com (AMZN) does not publish a public or known official mission statement, yet the company's mission and goals can be revealed by examining the concepts of Jeff Bezos, Amazon's founder and CEO. Bezos has stated that the strategy at Amazon.com is to provide the customer with the best...
Plan marketing inter-marches : True jeans
Essay - 16 pages - Services marketing
This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner...
Payroll processing software for small business
Case study - 8 pages - Management
This report analyses market leading Gusto, Paychex Flex and OnPay Payroll processing software's, and their suitability for use in a small flower shop. This analysis and comparison is made in terms of cost and benefit, features and consumer ratings. The importance of the payroll in terms of...
Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
Dawanda website analysis
Case study - 28 pages - Business strategy
The online objectives of Dawanda.fr are to provide a website by which any designer can offer its products. Each designer can open its own shop. It represents an intermediary between designers and customers who are looking for unique and original products. The main objective of Dawanda is...
Heineken marketing strategy and communication mix
Thesis - 20 pages - Services marketing
In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to reach...
A comparative analysis of the French baby wears market and its main competitors
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Marketing case study: Gucci
Market study - 18 pages - Services marketing
With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...
Nespresso and its information system - E-business
Thesis - 15 pages - Business strategy
The company was founded by Nespresso Nestle Group in 1986 with the aim of offering its customers quality coffee products. Since then, the company has continued to develop a selective distribution system and manage its brand based on luxury. The company catered to the popular concept of drinking...
SWOT Analysis - eBay
Case study - 5 pages - Digital & e-marketing
Electronic commerce has not only taken a considerable place in the lives of consumers but also in those of businesses. In fact, in order to gain the loyalty of a clientele that is increasingly free to choose and, therefore, demanding, the latter have been forced to adapt and also to offer...
