The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...
The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?
Dissertation - 40 pages - Finance
The intention of this research was to examine the impact of Foreign Institutional Investors (FII) on the Indian National Stock Exchange (NSE). To achieve the aims, the following objectives have been determined to study how FII plays an important role in National stock exchange; to study...
Recruitment and selection procedure: A look at the Infosys BPO
Dissertation - 56 pages - Human resources
Human Resource Management (HRM) is a management function that helps manager's recruit, select, train and develops members for an organization. According to Edward Flippo: “Personal Management is the planning, organizing, directing and controlling of the procurement, development,...
A presentation on sales management
Presentation - 145 pages - Management
Modern sales executives are professionals. They plan, build and maintain an effective and efficient organization and design and utilize appropriate control procedure. The professional approach requires careful analysis of market situations, intelligent setting of personnel selling...
Joint ventures in the Indian insurance industry
Thesis - 23 pages - Finance
The aim of all insurance is to compensate the owner against loss arising from a variety of risks, which he anticipates, to his life, property and business. Insurance is mainly of two types: life insurance and general insurance. General insurance means Fire, Marine and Miscellaneous insurance...
Determining the efficacy of training programs by establishing an appropriate evaluation procedure at hotels
Thesis - 15 pages - Human resources
Human resource management is really the management of personnel at work. Different authorities have differently defined it. The essence of all definitions is that the personnel/human resource management is the science of planning, organizing and controlling the various operative functions of...
Online airline reservation system
Dissertation - 49 pages - Computer science
One of the most common modes of travel is traveling by air. Customers who wish to travel by air nowadays have a wide variety of airlines and a range of timings to choose from. Nowadays competition is so fierce between airlines that there are lot of discounts and a lot of luxuries given to...
Security analysis and portfolio management in Collabo Interactive Solutions
Case study - 45 pages - Business strategy
Portfolio management is both an art and a science. It is a dynamic decision making process, one that is continuous and systematic but also requires a great deal of judgment. The objective of this project is to blend theory and practice to achieve a consistent portfolio management process....
How visual images are captured and encoded by the retina and represented in the primary visual cortex
Thesis - 8 pages - Medical studies
Visual perception is the ability to interpret information from visual light reaching the eye, the resulting perception of this information is sight. Light is electromagnetic energy that is emitted in the form of waves, it is reflected off an object to enter the eye, and is refracted by the eye to...
Impact of effective leadership in an organization
Thesis - 46 pages - Management
The success or failure of managers depends on their leadership qualities. They can be successful leaders by helping subordinates to find solutions to their problems. Managers are involved with bringing together resources, developing strategies, organizing and controlling activities in to order to...
Investment opportunities in relevance to ICICI
Case study - 74 pages - Finance
In the '90s there has been a decisive shift towards a new wave, the domain of financial services. In the era of the consumer, financial services, which seek to put the consumer in the forefront, have come to stay. Skillful marketing has opened up a wide spectrum of areas where financial...
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Thesis - 24 pages - Management
Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build loyalty and a long-term relationship....
The future for the French customer loyalty programs
Thesis - 15 pages - Business strategy
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
Business tourism in France
Thesis - 13 pages - Business strategy
Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco,...
A study on the balanced scorecard as an effective performance management system
Thesis - 9 pages - Management
The balanced scorecard is a strategic planning and management system used to align business activities to the vision and strategy of the organization. In other words, it translates the vague statements and undefined aspirations of a company's vision or mission statement into practical...
A study conducted on executive perception towards organization environment in a firm
Tutorials/exercises - 58 pages - Human resources
The origin of organization has been spontaneous. It came into existence in the early stages of human evolution when persons began to co-operate and combine together to achieve a common goal. A sound management is based on proper organizational structure, which is concerned with determining...
Effectiveness of recruitment and selection process in Satyam
Tutorials/exercises - 45 pages - Human resources
Satyam Computers Services Ltd., is a leading global consulting and IT services company that offers a wide array of solutions for a range of key verticals and horizontals. Starting from the strategy consulting right through to implementing IT solutions for clients, Satyam straddles this entire...
Training and evaluation in human resource management
Thesis - 8 pages - Human resources
Human Resource is the biggest asset for the success of any organization, but to make it an asset, activity of training and development plays a very important role. However, it is very essential to ensure that training imparted to people is effective which can enhance the performance of the people...
Maintaining records in a library using C++
Dissertation - 84 pages - Computer science
The language used in the project is C++. C++ is a very good tool for the Object-Oriented programming. It provides all features of object-oriented programming. The foremost advantage of object-oriented programming is the Re usability feature. The project is a Library system, which is developed...
A study on mutual funds and investors behavior
Tutorials/exercises - 33 pages - Finance
Mutual fund is a pool of money collected from investors and is invested according to certain investment options. A mutual fund is a trust that pools the saving of a no. of investors who share a common financial goal. A mutual fund is created when investors put their money together. It is,...
Mutual funds and their investment options
Tutorials/exercises - 42 pages - Finance
A mutual fund is a pool of money, collected from investors, and is invested according to certain investment options. A mutual fund is a trust that pools the savings of a number of investors who share a common financial goal. A mutual fund is created when investors put their money together. It is...
Lockheed Martin Corporation: Strategic analysis
Case study - 23 pages - Business strategy
Lockheed Martin is a multinational aerospace manufacturer and advanced technology company formed in 1995. Company's headquarter is located in Maryland, and Robert J. Stevens is the current CEO and president of the firm (“Lockheed Martin,” 2009). Lockheed Martin's major operating units...
Fitzgerald and Borges: The desire for the absolute
Thesis - 5 pages - Literature
F. Scott Fitzgerald?s The Great Gatsby and Jorge Luis Borges?s ?El Aleph? can be said to share a structural framework or paradigm which takes the form of a paradox. This paradox concerns the fact that desire is at once finite, because it becomes substantialized in an object, and infinite, because...
A high level language abstraction for reconfigurable computing
Thesis - 7 pages - Computer science
The gain of SVC depends upon the type of reactive power load for optimum performance. As the load and input wind power conditions are variable, the gain setting of SVC needs to be adjusted or tuned. In this paper, an ANN based approach has been used to tune the gain parameters of the SVC...
Performance appraisal in Coca-Cola company ltd
Thesis - 26 pages - Human resources
Since organizations exist to achieve goals, the degree of success that individual employees have in reaching their individual goals is important in determining organizational effectiveness. The assessment of how successful employees have been at meeting their individual goals, therefore, becomes...
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Dissertation - 46 pages - Services marketing
The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to the masses....
Performance appraisal at Acumedscript
Dissertation - 47 pages - Human resources
The term human resource is a crucial system in the process of management. The term human resource is quite popular in India with the institution of ‘Ministry of Human Resources Development' in the Union Cabinet. Human Resource Management is one of the most complex and challenging fields...
A study of LCD displays
Dissertation - 36 pages - Electronics, mechanics, engineering & technology
The important considerations in the present field of electronics and electronic technologies are automation, power consumption and cost effectiveness. Automation is intended to reduce the manpower with the help of intelligent systems. In this project, we are going to count the number of...
The poems of Gary Soto
Thesis - 5 pages - Literature
Throughout the three texts, A Fire in My Hands, Neighborhood Odes, and Where Sparrows Work Hard, Gary Soto uses small and normally insignificant items as the focus of many poems in these texts, celebrating them with odes and sharing the stories behind them in narrative poems. He does this in...
An overview of QTP
Thesis - 9 pages - Computer science
QTP is a functional testing tool and product of HP. It contains several features for automating the testing. It is divided into five parts- Test pane, Active screen, Data table, Debug viewer pane, Tool option. Add-in manager is special feature in QTP. Vbscript, Active X, Web are the default...
