IKEA: Strategic Marketing in India
Case study - 10 pages - Business strategy
IKEA is Swedish-Dutch company specialized in the design and retail of furniture and decorative objects kits. The company is one of the largest companies through the world with 338 stores in 41 countries. In 2011, Ikea registered a total turnover of 25.2 billion euros and revenues of 3 billion...
Royal Dutch Shell : Strategy management
Case study - 10 pages - Business strategy
The Royal Dutch Shell is one of the most renowned companies in the energy industry. It is engaged in oil and gas exploration and production, transportation and marketing of natural gas and electricity, and marketing and shipping of oil products and chemicals. Shell is also oriented toward the...
The introduction of apartheid in South Africa
Case study - 5 pages - Educational studies
Effective African colonization began with the Dutch at first were very friendly relations, becoming violent later. The Dutch also called Boers found several foci of resistance as the Hottentots, Bushmen and further north the Xhosa (were farmers, practiced animal husbandry, possessed large tracts...
Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.
Case study - 2 pages - Distribution marketing
Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to...
European colonization and its effects in the Spice islands and Banda islands
Essay - 3 pages - Modern history
Europeans began to colonize different areas of the world as soon as they became aware of their existence. Explorers sailing out of England, Spain, Portugal, and the Netherlands worked tirelessly to comb the vast regions of the world for suitable additions to their respective empires....
Ergonomics and Workplace Psychology
Case study - 3 pages - Psychology
The Musculoskeletal disorders lead to disabilities in places of work. The statistics by the government show that these disorders were responsible for a quarter of benefits from incapacity claims in the United Kingdom. This high occurrence of MSD has been confirmed with published research. For...
With their backs against fort walls a soldier's-eye, view of the siege of Zeelandia
Book review - 25 pages - Literature
On February 17th, 1662, in the stifling, humid chill of Formosa's cold season, they marched. Despite being deathly sick, injured, partially starved and otherwise exhausted, the 400 to 500 men of the Dutch East India Company remaining in the garrison of Fort Zeelandia marched to the beat of...
The application of an EIB to address environmental challenges in urban Belgium
Thesis - 96 pages - Finance
Cities face increasing environmental challenges including, but not limited to; air pollution, CO2 emissions, energy, transport and waste management. The success of Social Impact Bonds (SIB) by solving social issues in a public-private partnership has been the driver for the development of the...
Kirlangiç business plan
Business plan - 25 pages - Business strategy
“Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs.” Ana Food Company's mission statement is “To be a multi-national entrepreneurial group acting locally while thinking globally”....
Logistics gateway to Europe
Case study - 28 pages - Logistics
The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of European...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...
Early Modern History
Worksheets - 21 pages - Modern history
Contrary to the contemporary definition, the cities of the early modern era were not defined only according to a threshold of number of inhabitants, continuity of buildings, or command functions. During the Old Regime, a city was certainly a densely populated space, but it was also surrounded by...
Empirical evidence on Seasonalities - Inspecting the market anomalies
Essay - 20 pages - Finance
Anomalies, such as calendar effects, could be defined as phenomena where systematic returns patterns are observed. Partisans to informational market efficiency suggest that calendar effects are prone to disappear, as investors in the market could implement strategies in order to take advantage of...
The Granola project
Tutorials/exercises - 25 pages - Business strategy
The Lefèvre-Utile Biscuit Co. was a bakery and cookie manufacturer established in Nantes, France in 1846 by Jean-Romain Lefèvre. Today it is known as LU and is a part of Kraft Foods. The name LU comes from Lefèvre and his wife and who was also the first associate, Pauline Utile. Their initials...
Heinekan case study: How to enter South Africa market
Case study - 25 pages - Services marketing
This is a sales proposal written for Heineken on how they should enter the South-African. What we researched is: How can Heineken enhance its sales by expanding its market share to new consumer markets in South-Africa? During reading this sales proposal, you can find the current situation of...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
Marketing strategy - The Chevrolet bicycle
Thesis - 13 pages - Services marketing
CI Mix includes distinctive characteristics, the way how an organization manifests itself and what the organization actually prefers. Corporate identity is often viewed as being composed of three parts: Word ‘Chevrolet' /??vro?'leI/ - comes from French (colloquially Chevy) and is a brand...
Strategic analysis - Yahoo case study
Case study - 13 pages - Services marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?
Internship report - 24 pages - International marketing
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...
The French wine market and international competition
Market study - 32 pages - Services marketing
For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main cause is that...
Comparative international accounting systems and practices
Essay - 26 pages - Accounting
There is no doubt that Anglo-Saxon accounting can be distinguished from accounting in continental Europe, Asia, Latin American, and many other parts of the world. It is practiced not only in the United States and United Kingdom, but also to an important extent in countries where, for example, the...
Report on Vodafone's success strategy in Europe
Tutorials/exercises - 59 pages - Business strategy
Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...
World Trade Business Game - Austria, Malaysia, Bolivia - Gas, Timber
Tutorials/exercises - 16 pages - Business strategy
This document is a comprehensive analysis of 3 country potentials in terms of international trade globally, and specifically in the timber and gas markets.
Player in the international market: The introduction of Emmi energy drink
Thesis - 20 pages - Services marketing
As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the course of a year and annual growth of 2-3% over...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
Fair trade in Europe: overview and perspectives
Essay - 36 pages - Economy general
Fair trade is a movement born after the Globalization. It's a consequence of the growth of exchanges. To develop their economy, countries have been forced to trade with their neighbors and the territories around them, etc…Finally countries have abolished their barriers and established...
Energy choices in Europe: the case of electricity
Essay - 14 pages - Economy general
Energy is a vital element for the economy as a whole as every sector demands its usage constantly. It is not an end-product by itself, but a pre-requisite for most of the economic activities. A sudden increase in energy prices or a disruption of supply can entail heavy economic repercussions. An...
Segmentation: A global framework or a local necessity? Case study - L'Oreal
Case study - 42 pages - Services marketing
This case study analyzes L'Oreal segmentation in the worldwide markets of Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate...
The TNT Group and its Sustainable Development: Strategy and Financial Analysis
Thesis - 55 pages - Business strategy
For many years, TNT has been communicating actively about social values and its social commitments, and neglecting to talk about its trade and transportation. Thus, the group seems to incorporate the concept of sustainable development in its business fundamentals. However, is this just a desire...
