e-business in the development of Interflora - Case study
Case study - 11 pages - Services marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...
Role of internet in international and global sourcing
Essay - 8 pages - Business strategy
“For most companies, the ‘nirvana' of seamless online sourcing has yet to become a reality.” (Ross Tieman 2004). In fact since the last decade internet has became a major tool of our life, as well as in business. It appeared at the same time when global sourcing had begun to be...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
The Ikea site visit : organisation of Saint Quentin Fallavier platform
Case study - 16 pages - Logistics
IKEA is a privately held international low-cost home-furnishings retailer. It was founded in 1943 in Sweden by Ingvar Kamprad, but is now owned by a Dutch-registered foundation, which is still controlled by the Kamprad family. This foundation, whose offices are in the Netherlands, Sweden...
Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market?
Case study - 16 pages - Business strategy
Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the fourth largest...
The challenges facing international organisations in implementing an effective expatriation strategy
Essay - 6 pages - Human resources
Since the Sherman Antitrust Act (1890) was passed in the United States, regulating the competitiveness on US territory, American companies were forced to develop themselves in other countries. This was the beginning of the globalization of the economy. The companies had to find other...
Revolution at Oticon : the spaghetti organization (1994)
Case study - 11 pages - Management
Oticon is a famous Danish manufacturer of high-quality hearing aids, which is based in Hellrup in Denmark. It is a niche company which was born in 1904. At that time hearing aids were not available in Denmark. Hans Demant decided to import hearing aids there as his wife was hard of hearing. The...
To what extent the Fair Trade can move from a niche market to the mainstream and sustainable business?
Tutorials/exercises - 47 pages - Economy general
“This is the moment when we must build on the wealth that open markets have created, and share its benefits more equitably. Trade has been a cornerstone of our growth and global development. But we will not be able to sustain this growth if it favors the few, and not the many. Together, we...
The Schengen Information System (SIS), functions, issues and problems
Thesis - 7 pages - Computer science
The purpose of this essay is to present an overview of the main functions of the Schengen Information system (SIS), as well of the main issues and problems surrounding its use. In the first part of this essay, a description of the functions, the functioning and the architecture of the SIS will...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
The luxury sector
Thesis - 5 pages - Services marketing
1. The transformation of the concept of luxury over time I-Disapproval of the ideal In medieval Europe, the concept of luxury was associated with decadence. According to scholars and clerics, the decline and fall of all ancient civilizations (such as the Greek cities, Persia, Egypt, the...
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the BRIC...
Strategy of the IKEA group
Case study - 27 pages - Business strategy
Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Study of competition: Innocent Smoothie
Case study - 8 pages - Services marketing
In 1998 during a festival in London, three twenty year old students decided to sell fruit juice. The success was beyond their expectations and when they were newly graduated, they decided to start a real company that has just opened an office in Paris, having already conquered the UK, Denmark and...
The future of nuclear energy: The European Energy Policy
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe, on the basis...
Strategic Management: Royal Dutch Shell
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Greek crisis concerning social justice
Essay - 4 pages - Social, moral & civic education
Greece has been in a serious economic downfall since early 2010. Riots and protests began on May 5, 2010 and continue to today. This protest in early May was one of the largest protests in Greece's history where three people were killed. This led to more anxiety and unease about the economy and...
Case study: France telecom
Essay - 12 pages - Finance
The French government created France Telecom in 1988. The company was privatized in 1997, and in the following year lost the state monopoly as the telecommunications industry opened up to competition. Given the context, the company then began to expand through a number of partnerships and...
Ikea, brand audit
Essay - 6 pages - Business strategy
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...
Critically evaluate the institutional reforms enshrined in the Lisbon Treaty
Case study - 5 pages - Political science
Signed in 2007 and entered in force in 2009, the Treaty of Lisbon is in fact the combination of two pieces of legislation. The first one is a new version for the Treaty of the European Union (TEU). The second one is a replacement of the former Treaty of the European Community (TEC) to the new...
English basics - Culture, politics, sociology
Worksheets - 7 pages - World geography
European Economic Community founded in 1957, by« Inner Six» so France, Germany, Italy, Belgium, The Netherlands, Luxembourg. Initially UK, unwilling to join the EU mainly because of its« special relationship» with the US, its Commonwealth and Geographic Localisation. 1960's years she...
Spain economy: An empirical analysis
Case study - 5 pages - Economy general
Spain is one of the largest economies in Europe with a GDP over 1.3 trillion USD. They experienced an economic boom in the early 2000's as most industrialized nations did. However, with an increasing trade deficit, looming of the housing bubble about to burst and the worldwide financial crisis in...
Support Network for French SME's : a help to international expansion
Dissertation - 35 pages - Business strategy
Currently "No one can ignore his neighbor". The current means of communication have finally erased borders. The "far away" countries no longer exist. Economic globalization is now a fact and companies, whatever their size, cannot refuse the fight, otherwise they will disappear. Large French...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...
Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...
Apartheid on the Africans
Case study - 4 pages - Social, moral & civic education
In the history of humanity, has been witnessed by many the exploitation of man by man, for several reasons: political ideology, religious and economic. South Africa lived many years in this system of economic exploitation, emphasizing a difference to other regions dominated, there was this...
