The third level of exposure corresponds to the media audience: Media and sports
Case study - 3 pages - Sports
The media audiences are used to calculate the indirect audience of the event. There are four types of indirect audience: • Spectators live: it is the people in front of their television or those who listen to the radio. These people are the most vulnerable to persuasion, they live...
Agrobacterium-mediated transformation of rice callus with artificial miRNA construct against lipase to produce transgenic plant with lowered lipase activity
Case study - 9 pages - Biology
Lipase is a lipolytic enzyme causes spoilage of rice bran. Its removal by conventional heating and chemical approaches damages bran quality. This experiment aimed to transform Nipponbare rice callus with ami RNA against lipase using Agrobacterium tumefaciens, regenerate whole transgenic rice...
Social Media and the News
Essay - 1 pages - Journalism
Technology has become the centerpiece of daily living. Most people interact with some form of technology on a daily basis. The invasion of technology in daily living has also allowed additional elements related to technology to influence society. Social media is one of the prevalent...
Sport, and Media Triad analysis
Case study - 5 pages - Educational studies
There are growing numbers of athletes that are openly coming out to confess that they are gay. While this comes as a shock to most of their fans, the reality of them confessing that they are gay in male dominated fields is not that good. College football has won the hearts of many fans across the...
Comparative media analysis
Case study - 3 pages - Arts and art history
This paper is a rhetoric and cultural analysis of different ways of passing on a message using set of objects multiple media. The multiple media will be passing on the same message and the rhetoric and cultural analysis will show the similarity or difference in how the message is...
The media and its effect on women's body image
Essay - 3 pages - Psychology
Every form of popular media presents a sociocultural standard for feminine beauty. No single outlet is without conviction in this instance. The female audience is contaminated with the portrayal of the “ideal body.” Often, the standards presented are not physically achievable by...
Media Ethics, Accountability Systems-Theory of Media Gate keeping
Case study - 3 pages - Management
This paper will show that the role of ethics determining the content of media outlets is dependent on social demands. Ethics are present in every social function. They dictate the modes of communication and their application based on the propriety and social structures. Media ethics...
Public Relations in Media and Cultural Contexts
Case study - 3 pages - Educational studies
Public relations as a tool of success have obtained interest in many organizations. Propaganda use in media is a fundamental issue in addressing the manner in which public relations can be articulated in organizations cultures. The impact of the media public relation and propaganda...
Media services: Case study
Case study - 2 pages - Educational studies
Media services come to the market with the aim of reaching a wide range of people since media is largely accessible. Netflix is a company founded with the aim of supplying internet on demands and offering DVDs online at a flat rate. The Company is officially registered as Netflix...
Substance abuse in the media
Case study - 4 pages - Journalism
Differing from the traditional advertising, the depictions from the media regarding the legal drugs do not invite any criticism since they are regarded to be positive and not as an advert. The outcome portrays mixed messages to young people about these substances, significantly contributed...
Comparison of the media systems between USA and China
Case study - 8 pages - Educational studies
Media is an overall term used to identify the different types of mediums that enriches us with vital information and knowledge (Sarah, 2011). It is a flow of information running throughout the society in a form of print, visual and audio mediums known as newspaper (newsletters, magazines...
Social media advertisements
Case study - 5 pages - Educational studies
Social media involves the interaction of people through virtual communities and networks where they share and exchange information or ideas of different kinds. Social media marketing aims at gaining attention of the existence of a certain product to a group of people, mostly...
Mass media: case study
Case study - 3 pages - Educational studies
Mass media is a specialized technology that helps in the spread of data through print, visual, digital and electronic media (Bennett, Curran, Gurevitch, and Wollacott, 2005). It involves the transfer of information from media companies to audiences through mass communications...
Communication and media
Case study - 6 pages - Journalism
Communication is the process of exchanging information usually via a common system of symbols and "Communication studies" is the academic discipline which studies communication. Almost every university that has a journalism program also offers a distinct program often from the same...
Media policy in Europe
Case study - 6 pages - Educational studies
Multiplicity, as well as, pluralism is the background main beliefs that cause most of the wiles in the European communication also media strategy. Accordingly, the affirmative significance related to these concepts may be subjugated in the wiles for diversified, as well as, continuous...
Impact of the Media on National Identity
Case study - 5 pages - Educational studies
The media plays several roles in a country, its key role being to disseminate, compile, record and store information on current and past events in the country. The media is also responsible for the entertainment, enlightenment and education of its people. This role being crucial to...
The traditional media in the online speech
Case study - 3 pages - Educational studies
Social media has the responsibility of allowing people to connect with each other and share information; this is a powered communication and an authentic dialogue that is motivated by the human desire to share available information. The maturity of the social media has created the...
An analysis of media effect in White Noise by Don DeLillo
Case study - 2 pages - Literature
White Noise by Don DeLillo is a book that addresses the intense influence of the media on modern lifestyles. The influential characters in the book include Jack Gladney, Babette Gladney and Murray Jay Siskind. Other characters include Jack's four children, Wilder, Denise, Steffie and...
Comparing different forms of media
Case study - 2 pages - Film studies
Media outlets base their material on the target audience's knowledge and interests in an attempt to provide information with maximum efficiency. This principle is made evident through the comparison of the National Geographic article entitled, “Childhood Origins”, and “...
How did the media, political and academic discourses portray young people in Britain, and what were the effects of these representations?
Case study - 3 pages - Educational studies
A discourse is a communication process which has the power to define a certain subject matter or topic and consequently directs the perception of people regarding that same subject matter or topic. It is a systematic and communicative method of forming knowledge and forwarding this knowledge as...
Mass media and the war in Iraq
Case study - 3 pages - Political science
The song entitled "Boom!", by the band System of a Down (S.O.A.D), appears off their third studio album Steal This Album! Released in 2002, the album failed to meet the success of S.O.A.D's previous album Toxicity. The album was created mainly because unfinished songs were leaked onto the...
Is social media required: Discussions agree or disagree
Case study - 2 pages - Educational studies
Social media should not be used to screen potential employees because of the many negatives associated with such. First among these is that such would comprise an action which leads to discrimination on the basis of race, gender among others. Profiles on the social media are rich in...
Defining the other and its representation in media and stereotyping
Case study - 3 pages - Educational studies
The Other. The two words alone sound like some sort of 1980s cult classic horror-thriller film. However, let us not get too caught up with it, or go off on a wild tangent for that matter. The Other is a somewhat vague/under-explained theory laced throughout the last chapter of John Durham...
The effects of media on society
Case study - 2 pages - Journalism
Humans are an influential species. The influence rendered specifically affects other humans. We are influenced by a variety of elements. History, popular figures, trends, and religion are examples of elements that impact on our society. Each of the fore mentioned elements are presented through...
Use of selective and differential media to grow and identify bacteria
Case study - 4 pages - Biology
Isolating bacteria in the form of pure cultures is very important in order to obtain individual well distanced colonies which would assist in carrying out further identification and microbiological tests on the bacteria of interest. Producing these bacterial pure cultures can be controlled by...
Media myths and their effect on law enforcement performance
Case study - 2 pages - Film studies
Media over dramatization of crime is a huge issue which has plagued law enforcement communities around the globe for more than a decade, especially since the rise of the technological era. Reporters, newspapers, writers, and news agencies, including websites, around the world cause this by...
Social media as an agent of psychological warfare in the overthrow of Gadhafi's Libya
Case study - 34 pages - Political science
On December 17, 2010 a Tunisian vegetable seller set himself on fire in a crowded marketplace to protest the lack of employment opportunities in his country. Less than a year later three North African governments had been overthrown and the Middle East was set ablaze in a string of revolts....
Outline of a number of issues related to net neutrality and social media
Case study - 3 pages - Journalism
The study of internet neutrality and information sharing through media elements has been the subject of numerous studies during recent decades. Several commentators have discussed these subjects in relation to a number of different elements and concerns. In the light of today's...
What and who are the "spin doctors", in media terms?
Essay - 3 pages - Modern history
The current democratic political landscape is characterized by continuous shifts in power between politics and the media and dependant on the increasingly malleable opinions of the general public, spin doctors provide politicians with a means to somewhat control the perceptions of the...
Freedom of expression and the media
Case study - 20 pages - Journalism
There is a general consent that free speech is a good thing. Countries without it are undemocratic, not protecting individual rights. Media has encouraged the exchange of ideas; social networks have helped free speech. Judges who have to decide on free speech cases will try to balance this...
