Case Study: Tesco's marketing strategy
Case study - 4 pages - Services marketing
United Kingdom grocery market accounts for 12.5% of all houses hold spending, making it the third largest expenditure after housing and transport in the world. In the year 1990's Tesco faced strong competition and needed a new strategy as they were good in buying and selling though they...
Marketing strategy: Case study of Easy Mobile
Case study - 10 pages - Services marketing
Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development...
The marketing strategy of Indiamart Intermesh Ltd
Case study - 46 pages - Business strategy
Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or...
Marketing strategy of EMI group
Market study - 5 pages - Services marketing
I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as...
Asics' history, marketing and strategy
Presentation - 10 pages - Sport marketing
This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.
HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce...
Strategy and marketing of Christian Dior
Case study - 16 pages - Services marketing
Dior or the House of Dior was established in 1947 by Christian Diorwho controlled and managed the house for ten years. After his death in 1957, Christian Dior's young assistant, Yves Saint Laurent became the art director of the House of Dior. His “Spring 1958 collection” saved the...
Strategy marketing of the Zara group
Case study - 28 pages - Services marketing
The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion. Furthermore,...
Toyota: How trade barriers can affect the firm's strategy in terms of marketing operations
Thesis - 10 pages - Economy general
Automotive industry is recognized as one of the most global of all industries. “On a global level, the assets of the top ten multinational automotive enterprises represent 28% of the assets of the world's top 50 companies, 29% of their employment and 30% of their total sales. In 1999, four...
Integrated marketing communication strategy for Kellogg's Special K
Thesis - 11 pages - Services marketing
This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is...
Strategy marketing of the coffee chain Starbucks Coffee
Case study - 35 pages - Services marketing
The Starbucks Coffee Company was founded in 1971 by three friends who were amateur connoisseurs of quality coffees. They opened their first store in the U.S. in the city of Seattle. The shop then sold retail coffee grounds, prepared according to customer's demand. During the first year the...
The strategy marketing of Jeff of Bruges
Case study - 10 pages - Services marketing
Jeff de Bruges is a renowned seller of chocolates, ice cream, and candy. The first store was opened in October 1986, thirty years within the creation of the activity. Today, there are 198 settlements, including 42 branches situated abroad (Morocco, Tunisia, Spain, UAE and the Middle East). The...
Strategy marketing of the companies Carriere and Nivert
Case study - 6 pages - Finance
The two companies in this study are quite similar. The family canneries were created centuries ago in the Loire Valley. They preserve the same type of vegetables, and cater to the same type of customers. Their production methods differ and are targeted towards the upstream market. The company...
Chanel global strategy: Mix marketing
Case study - 10 pages - Services marketing
The Chanel fashion house, more commonly known as Chanel, is a French fashion house founded by Gabrielle Chanel (1883-1971) called "Coco Chanel". At a time when many famous and luxury fashion houses were created, Chanel has maintained its independence. Since 1924, Chanel has belonged to...
Commercial communication: strategy marketing, between H&M and ZARA
Essay - 33 pages - Services marketing
It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now present in the world,...
Cosmetics and intercultural strategy marketing: L'Oreal's sales strategy vis-a-vis the cultural diversity of eye make-up
Case study - 21 pages - Services marketing
Today, the cosmetics market is a particularly flourishing market. New firms are emerging and being introduced to this growing market. Makeup has become a consumer product, and has declined as a luxury item, as it is now distributed by major brands. This product, which is a must for most of the...
Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso
Case study - 20 pages - Management
Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee customers...
The strategy marketing of Banana Moon
Case study - 5 pages - Services marketing
Introduction: Located in the heart of Monaco, this company enjoys a good reputation in the market sector of high end bathing suits. Mc Company sells swimwear under the brand name, Banana Moon primarily to children and adolescents. But after experiencing successful seasons, they have decided to...
The strategy marketing of IBM
Case study - 12 pages - Services marketing
IBM (International Business Machine Corporation) is a multinational U.S. industrial house created in 1911 in the United States. Its principal activities are the design of hardware, software and computer services. Its purpose is to provide the best computers by applying specific marketing...
The Blackberry solution: strategy and marketing
Case study - 19 pages - Services marketing
Research In Motion (RIM) comprises cutting-edge designs, manufacturing and sales of innovative wireless solutions for worldwide mobile communications market. It develops hardware, software and integrated services to meet the standards of wireless networks and provides platforms and solutions...
Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France
Case study - 10 pages - Services marketing
The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...
Adidas: the role of woman in the future of the sport: strategy marketing to target the new market of the women
Case study - 8 pages - Services marketing
Sport has become an important aspect in the lives of people. This is due to the changes and innovations that are increasing in this area. It has to meet the needs of consumers' of sporting brands through several different products on the market of sport. Today, Adidas is one of the biggest...
Case study of Jurassic Toys, Strategy Marketing and External analysis
Case study - 10 pages - Services marketing
This study of Jurassic Toys is to examine the major trends in order to remain competitive. The study is set up around four points: 1. using the model of PESTEL, and identifying the central variables in the toy industry worldwide. 2. Perform an analysis of the 5 competitive forces of the toy...
The strategy Marketing of Louis Vuitton
Case study - 7 pages - Services marketing
The traditional skills of the company and its reputation have previously acquired a guarantee product quality, for example: Monogram Canvas and the Louis Vuitton symbol. Since 1896, the Louis Vuitton (LV) monogram canvas combines strength, durability, flexibility and lightness. It is totally...
The strategy marketing of Guinness, Irish beer
Case study - 12 pages - Services marketing
Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown of...
Integrated marketing communication strategy: Andros "fruits pressés" case (2007)
Case study - 14 pages - Services marketing
The Andros Company is a French society specialized in the process of transformation of fruits and fresh milk products. Andros owned several brands, such as Bonne Maman, and Mamie Nova. Andros is also present on the confectionary market through its brand "Pierrot Gourmand". Fruit juices represent...
Competitive strategy and value creation in relationship marketing
Thesis - 5 pages - Business strategy
This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational...
International Marketing McDonald's and its strategy for success
Essay - 20 pages - Services marketing
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
Green marketing and sustainable development in France: What are their impacts on a company's strategy?
Thesis - 14 pages - Services marketing
The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...
Strategy development: Setting marketing objectives and developing marketing strategies
Presentation - 44 pages - Services marketing
This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and strategies. This will...
