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11 Jul 2022

PESTEL Analysis - The Real Estate Market in the UK

Case study - 5 pages - Services marketing

Like any other real estate market, the UK's rents and leases properties. By the end of each month, landlords collect the revenues from the rents and leasing of the houses. This document contains a PESTEL Analysis of the real estate market in the UK.

11 Jul 2022

An overview of Panzani's market and strategy

Case study - 19 pages - Brand management

The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the...

08 Apr 2022

The operation of the bank and the financial market

Practical guide - 9 pages - Finance

The financial system is part of the economic activity of a country and contributes to its proper functioning. It designates all the regulations and, in general, the institutions that make it possible to connect the organizations that can offer financing and the consumers or businesses that need...

09 Sep 2022

The organic products market in the UK

Case study - 9 pages - Distribution marketing

The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...

17 Jan 2022

Marketing plan for Apple Airpods

Case study - 7 pages - ICT marketing

The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...

30 Aug 2022

The organic products market in the US

Case study - 9 pages - Distribution marketing

The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...

07 Jan 2022

Digital marketing: start-ups that differentiate themselves

Case study - 3 pages - Digital & e-marketing

Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the...

25 Aug 2022

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site

Case study - 6 pages - International marketing

Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...

18 Sep 2022

Human resources marketing: which strategies to attract and retain employees?

Dissertation - 11 pages - Human resources

A considerable number of business organizations have incorporated strategic human resource management initiatives in the current economic conditions. The primary reason for the widespread assimilation of strategic human resource management reflects the idea that it is responsive and comprehensive...

20 Sep 2022
odt

Commercial Law and the Market

Course material - 2 pages - Other law subjects

Before 2006/2007, it was a period of complete boom. It's called the boom time, following to the .com bust in 2000, fixed interest rates at 1% so there were lots of cheap credit. The bank made lots of money. But the bank increased leverage (it's a way of measuring the amount you lend...

14 Jul 2022

PESTEL analysis - The clothing market in the UK

Case study - 5 pages - Fashion and ready to wear marketing

The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...

07 Jul 2022

International Marketing Analysis - Louis Vuitton

Case study - 13 pages - Luxury marketing

In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well...

13 Jan 2022

Country market studies

Course material - 4 pages - Business strategy

Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...

22 Aug 2022

Financial Market and Sustainable / Green Finance

Dissertation - 18 pages - Finance

In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...

10 Mar 2021
doc

Marketing Mix - L'Oreal

Case study - 4 pages - Fashion and ready to wear marketing

L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...

28 Jan 2021
doc

The French Online Dating Site Market

Case study - 9 pages - Digital & e-marketing

Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating...

25 May 2021
doc

Marketing Mix - Starbucks

Case study - 4 pages - Brand management

Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea and...

14 Jun 2021
doc

A Case Study Comparing Marketing Campaigns in Film with Research into Models of Distribution and Marketing in Cinema

Case study - 4 pages - Marketing theories

In this case study we will be looking at the marketing campaigns of two films, one before the digital age truly began and one during the boom to see how they both were marketed to audiences and how successful it was in terms of profit return and critic consensus. Before we get into the main...

14 Oct 2021
doc

The e-marketing plan of a Belgian SME: Cha-hu-the

Case study - 26 pages - Startup, entrepreneurship

Nowadays, "the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it". Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically, Belgium is...

14 Apr 2021
ppt

Marketing case study: Phonebloks

Case study - 24 pages - International marketing

Acceptability Functional Acceptability : - "create your own" device concept: choose your attributes, capabilities and functionality. - production handled by Motorola: knowledge and capacities to create reliable and high quality products. Psychological Acceptability - Google is one of the...

28 Jul 2021

Market Study - Sustainable tourism

Market study - 8 pages - Tourism marketing

The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the...

19 Feb 2021
doc

E-commerce Market Study

Market study - 5 pages - Digital & e-marketing

Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased 15-fold, with...

30 Sep 2021
doc

Cosmetics Marketing: tendencies, Bio Cosmetics...

Case study - 4 pages - Fashion and ready to wear marketing

Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic...

12 Apr 2021
doc

Marketing Mix - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...

05 May 2021
doc

Marketing Mix - The Apple Watch

Case study - 5 pages - Sport marketing

The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more connected to...

21 May 2021
doc

Marketing Mix - Facebook

Case study - 4 pages - Brand management

Facebook is an American company headquartered in California. It is a social network initially created in 2004 to bring together and connect students from Harvard University, then extended to other universities, and finally to the rest of the population. The network has grown very quickly. Sixteen...

30 Jun 2021
doc

Marketing Mix - Ford

Case study - 4 pages - Automotive marketing

The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...

07 Jun 2021
doc

Marketing Mix - Louis Vuitton

Case study - 5 pages - Luxury marketing

Louis Vuitton is one of the oldest luxury brands in the world. The brand bears the exact name of its founder. It was created in 1854 in France. From the French rural region, Louis Vuitton has gained international notoriety thanks to its determination, its skills and its capacity for innovation....

09 Jun 2021
doc

Marketing Mix - Disney

Case study - 4 pages - International marketing

Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...

15 Jun 2021
doc

Marketing Mix - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

The Body Shop brand is known across the globe. Even if you are not a fan of beauty and skincare products, this brand is well known to you. Founded in 1976 by founder Anita Roddick, The Body Shop is part of an organic cosmetics chain. In retracing the steps in the life of this Briton, one point...