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17 Jan 2022

Marketing plan for Apple Airpods

Case study - 7 pages - ICT marketing

The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...

01 Sep 2022

SWOT Analysis - The organic food marketing strategy

Case study - 10 pages - Services marketing

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...

20 Sep 2022
odt

Commercial Law and the Market

Course material - 2 pages - Other law subjects

Before 2006/2007, it was a period of complete boom. It's called the boom time, following to the .com bust in 2000, fixed interest rates at 1% so there were lots of cheap credit. The bank made lots of money. But the bank increased leverage (it's a way of measuring the amount you lend...

15 Sep 2022

Samsung Business Report in UK Market

Case study - 7 pages - ICT marketing

This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In...

18 Sep 2022

Human resources marketing: which strategies to attract and retain employees?

Dissertation - 11 pages - Human resources

A considerable number of business organizations have incorporated strategic human resource management initiatives in the current economic conditions. The primary reason for the widespread assimilation of strategic human resource management reflects the idea that it is responsive and comprehensive...

30 Aug 2022

The organic products market in the US

Case study - 9 pages - Distribution marketing

The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...

07 Jul 2022

International Marketing Analysis - Louis Vuitton

Case study - 13 pages - Luxury marketing

In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well...

08 Apr 2022

The operation of the bank and the financial market

Practical guide - 9 pages - Finance

The financial system is part of the economic activity of a country and contributes to its proper functioning. It designates all the regulations and, in general, the institutions that make it possible to connect the organizations that can offer financing and the consumers or businesses that need...

22 Aug 2022

Financial Market and Sustainable / Green Finance

Dissertation - 18 pages - Finance

In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...

25 Aug 2022

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site

Case study - 6 pages - International marketing

Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...

10 Mar 2022

Entry mode decisions, internationalization and global marketing - The case of French Cakes

Case study - 5 pages - International marketing

When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In...

14 Jul 2022

PESTEL analysis - The clothing market in the UK

Case study - 5 pages - Fashion and ready to wear marketing

The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...

21 Sep 2022

Financial Market Offenses and Crimes Against the State in the US

Course material - 6 pages - Economic politics

The French AMF is an independent public authority. It is made of two distinct bodies (the board and the enforcement committee), there is no hierarchy, board members cannot be members of the enforcement committee at the same time. The AMF is in charge of overseeing the protection of savings...

12 Jul 2021
doc

The Catering Market - Home Delivery

Market study - 7 pages - Services marketing

The restaurant business has grown in size in the space of a few years. Indeed, the digital world, as well as digitisation, has helped to energise the entire market. In recent weeks, however, a transformation of consumption habits has taken place, undoubtedly linked to the coronavirus,...

28 Jul 2021

Market Study - Sustainable tourism

Market study - 8 pages - Tourism marketing

The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the...

05 May 2021
doc

Marketing Mix - The Apple Watch

Case study - 5 pages - Sport marketing

The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more connected to...

14 Oct 2021
doc

The e-marketing plan of a Belgian SME: Cha-hu-the

Case study - 26 pages - Startup, entrepreneurship

Nowadays, "the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it". Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically, Belgium is...

26 Apr 2021
doc

Marketing Mix - Zoom

Case study - 5 pages - ICT marketing

Founded by engineer Eric Yuan in 2011, Zoom is an American company based in San Jose, California, with offices around the world and employing more than 3,800 people. It is specialized, and currently a leader, in teleconferencing services and in particular videoconferencing. The Zoom online...

02 Apr 2021
doc

Mix Marketing - Google

Case study - 2 pages - ICT marketing

You can do a Google marketing mix to get a better idea of the business and all of the strategies it implements. We will do this marketing mix, both from an international point of view but also from the prism of the French market, as it is the one with which we are most familiar. We will...

28 Jan 2021
doc

The French Online Dating Site Market

Case study - 9 pages - Digital & e-marketing

Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating...

19 Feb 2021
doc

E-commerce Market Study

Market study - 5 pages - Digital & e-marketing

Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased 15-fold, with...

10 Mar 2021
doc

Marketing Mix - L'Oreal

Case study - 4 pages - Fashion and ready to wear marketing

L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...

09 Jun 2021
doc

Marketing Mix - Disney

Case study - 4 pages - International marketing

Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...

21 Jun 2021
doc

Store Check Competitors and Competitive Offers on The Market of Chocolate

Case study - 3 pages - Business strategy

There are many existing brands in our chocolate market. We will therefore mainly take the best-known ones: - Nestlé - Lindt - Milka - Ferrero rocher - Kinder - Poulain - Côte d'or - Monbana - Leading brands (marque repère) in the French supermarkets (Tablette d'Or, Délisse…)

22 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...

12 Apr 2021
doc

Marketing Mix - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...

02 Sep 2021

Marketing Mix - Adidas

Case study - 4 pages - Sport marketing

Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...

15 Jan 2021
doc

The Impact of COVID-19 on South African Financial Markets

Case study - 8 pages - Finance

A new type of corona virus first identified in December 2019 has swept across the globe infecting millions of people. The virus, scientifically known as COVID-19, has caused many governments to declare a national state of disaster and to implement nationwide lockdowns to prevent the spread of the...

14 Apr 2021
ppt

Marketing case study: Phonebloks

Case study - 24 pages - International marketing

Acceptability Functional Acceptability : - "create your own" device concept: choose your attributes, capabilities and functionality. - production handled by Motorola: knowledge and capacities to create reliable and high quality products. Psychological Acceptability - Google is one of the...

08 Jul 2021
doc

The case study of BIC, a French company dominating the global market

Case study - 10 pages - International marketing

Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...