Marketing Mix - Tesla
Case study - 4 pages - Automotive marketing
In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the fastest-growing companies...
Marketing strategy - Pringles
Case study - 9 pages - Catering marketing
Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...
Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective
Text commentary - 2 pages - Marketing theories
The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980, marketing is accused of...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by...
Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...
Mouthwash: International Market Description
Market study - 2 pages - Marketing theories
This slideshow presents a short study of the mouthwash market.
Department store: Case study
Case study - 6 pages - Business strategy
A department store is a business establishment, retail in nature, which offers a large and extensive range of goods and is to serve in different departments. All the departments have a contribution to the success of the departmental store and in most cases all departments are under the same roof....
Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market...
Marketing Mix - McDonald's
Case study - 6 pages - Brand management
It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's....
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration...
Marketing Mix - Fitbit
Case study - 5 pages - Sport marketing
Fitbit is an American group founded in 2007 by James Park and Eric Friedman. The company mainly markets products related to the field of fitness, connected watches and other activity trackers. In recent years, the group has shown a significant drop in turnover, the market being...
Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo)
Essay - 4 pages - Business strategy
With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.
Case study tutorials
Case study - 13 pages - Marketing theories
1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...
Chocoberry case study - business idea development
Case study - 3 pages - Management
Three types of concept generation techniques that would be ideal for CB in generating viable ideas include: CB could consider evolutionary ideas generated from somewhere else; they could take existing product ideas and improve on them. Alternatively, CB could considers using the symbiotic idea...
Marketing mix- Case Study of Juicy drench
Case study - 6 pages - Services marketing
The physical layout of a product determines how customers react to the product. Due to the range of products that serve the same purpose, customers have a limited time to test all the products that are in the market to know which meets their needs. Often, customers will go for the product...
Marketing Mix - Nutella
Case study - 5 pages - Brand management
Nutella is a brand of spread known throughout the world since its creation in 1964. The French are the biggest consumers with almost 3 kilos of products eaten every second, or 230 tonnes, or another 1 million jars per day. In 2017, the group recorded a turnover of 1.56 billion euros. Three in...
Sadia sound: Case study
Case study - 8 pages - Arts and art history
Sadia was founded by Attilio Fontana in 1944 in western Santa Catarina. Over the years, its excellence in agro-industrial sector and in the production of food derived from swine, beef, chicken and turkey, as well as pasta and margarine. In recent years, Sadia specialized, increasingly, production...
The Catering Market - Home Delivery
Market study - 7 pages - Services marketing
The restaurant business has grown in size in the space of a few years. Indeed, the digital world, as well as digitisation, has helped to energise the entire market. In recent weeks, however, a transformation of consumption habits has taken place, undoubtedly linked to the coronavirus,...
Sensory Marketing - Nike
Case study - 4 pages - Sensorial marketing
How to attract a consumer who is more and more inclined to buy online without getting up from his sofa while being able to compare prices directly between the different brands? Nike, a brand recognised internationally for its sports products and especially its "sneakers", has identified the issue...
Marketing Mix - Zara - published: 28/10/2021
Case study - 4 pages - Fashion and ready to wear marketing
In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by demonstrating...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
Strategic study of the Renault-Nissan alliance
Case study - 3 pages - Business strategy
In 1999, the chairmen of Renault and Nissan, L. Schweitzer and Y. Hanawa, signed an agreement to link their two companies. Renault purchased 36% of the capital of the Japanese company and 100% of its financial subsidiaries in Europe. This alliance has experienced strong growth, which has enabled...
PESTEL Analysis - The Real Estate Market in the UK
Case study - 5 pages - Services marketing
Like any other real estate market, the UK's rents and leases properties. By the end of each month, landlords collect the revenues from the rents and leasing of the houses. This document contains a PESTEL Analysis of the real estate market in the UK.
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
Developing an overall marketing plan for a company
Market study - 10 pages - Marketing theories
Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation...
Examining Social Justice, Opportunity Disparities, and Policy Interventions on the ethical implications of income within free markets
Essay - 5 pages - Economy general
The problem of internal income inequality within the market system is very complex, urgent, and problematic regarding the ethics of the functioning of such an economy, raising the issue of social justice and equal opportunities in the U.S.A. The necessity of free markets that...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana
Case study - 15 pages - Educational studies
The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...
