Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market...
SWOT Analysis - The space tourism market
Case study - 5 pages - Tourism marketing
Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...
How does the Netherlands establish itself as a leader in the world agricultural market and food industry?
Case study - 7 pages - Business strategy
Agriculture is one of the most strategic sectors in the world today. In addition, the current circumstances linked to global warming require us to question ourselves more and more about new ways of farming to adapt to such a situation that none of us have known before. In addition to agriculture,...
E-commerce Market Study
Market study - 5 pages - Digital & e-marketing
Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased 15-fold, with...
The French Online Dating Site Market
Case study - 9 pages - Digital & e-marketing
Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating...
Marketing Mix - Facebook
Case study - 4 pages - Brand management
Facebook is an American company headquartered in California. It is a social network initially created in 2004 to bring together and connect students from Harvard University, then extended to other universities, and finally to the rest of the population. The network has grown very quickly. Sixteen...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
Human resources marketing: which strategies to attract and retain employees?
Dissertation - 11 pages - Human resources
A considerable number of business organizations have incorporated strategic human resource management initiatives in the current economic conditions. The primary reason for the widespread assimilation of strategic human resource management reflects the idea that it is responsive and comprehensive...
Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
Marketing Mix - The Apple Watch
Case study - 5 pages - Sport marketing
The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more connected to...
Developing an overall marketing plan for a company
Market study - 10 pages - Marketing theories
Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...
HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
What Context and What Demand for a Rent-Specialized Property Hunting Agency on the French Real Estate Agency Market?
Case study - 5 pages - Business strategy
According to the Abbé Pierre Foundation, today in France 4 million people are poorly housed, including 900,000 deprived of personal housing. But in total, there are more than 12 million people in a fragile housing situation. And yet, there are 3 million vacant dwellings as of 1 January 2018, or...
Seiko and the watch market
Case study - 6 pages - Luxury marketing
Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...
Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...
Analysis of stock markets using GANN studies
Tutorials/exercises - 50 pages - Finance
Tradegen systems is a one stop solution provider and guide to help Indian traders and investors maximize their returns from the markets and create wealth for themselves and their family. Our range of profitable products and robust trading systems together with our principles will help any...
To what extent the Fair Trade can move from a niche market to the mainstream and sustainable business?
Tutorials/exercises - 47 pages - Economy general
“This is the moment when we must build on the wealth that open markets have created, and share its benefits more equitably. Trade has been a cornerstone of our growth and global development. But we will not be able to sustain this growth if it favors the few, and not the many....
Financial market
Case study - 12 pages - Finance
Recently, there are more and more financial analysts have dedicated their studies to the relationship and emerged trends between different financial markets such as studies of Dalkir (2009) and Savva (2009) on stock markets inner relationship, or relationship between bond...
Marketing communication plan: United Colors of Benetton
Market study - 9 pages - Services marketing
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for their...
International Marketing McDonald's and its strategy for success
Essay - 20 pages - Services marketing
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
The relevance of Below: The Line activities to current marketing communication practices
Thesis - 11 pages - Services marketing
The annals of Marketing Management have witnessed a tug of war between advertising and sales promotion since inception. But in the early phase of twenty first century this war has taken a new avatar in form of Above - The- Line and Below - The- Line activities, widening both scope and intensity...
The Serious Game: Strategy and market analysis
Case study - 20 pages - Business strategy
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
Market share strategy to getting company benefit
Thesis - 14 pages - Business strategy
Companies in the era of growing globalization, need to rethink the mission of business and marketing strategies they were critical. Currently the company is not engaged in market competition with the already known and have the option, or a customer that is stable, but in the war between...
Future of the commodity markets in India
Dissertation - 30 pages - Finance
Commodity market in India till the last decade was not a major investment option as compared to the capital markets. The commodities market had its presence in the early 1960's, but later on the trading in the commodity markets was banned due to the scarcity of many...
Operational risk management: Implementing a Bayesian Network for foreign exchange and money market settlement
Dissertation - 114 pages - Finance
Recent Financial scandals in the banking industry have caused considerable attention to be focused on operational risk. This is because an analysis of some of these scandals reveals that the underlying causes of these huge Financial losses are due to Operational Risk (OR) and not to credit or...
How to use rumours as a marketing tool?
Dissertation - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
Wipro Infotech: The market aspects of laptops
Market study - 31 pages - Services marketing
Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are likely to rule the roost and the other...
Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...
