Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
Marketing Mix - Nutella
Case study - 5 pages - Brand management
Nutella is a brand of spread known throughout the world since its creation in 1964. The French are the biggest consumers with almost 3 kilos of products eaten every second, or 230 tonnes, or another 1 million jars per day. In 2017, the group recorded a turnover of 1.56 billion euros. Three in...
Global oil market price
Essay - 2 pages - Economy general
This essay briefly describes the various principles of economics and economic theories that determine the price of the oil in the global market. It describes vividly the major reasons that have led into the decline of the oil substantially over the past 7 years. Therefore, the essay uses...
Digital Marketing-Markets and Consumption
Case study - 8 pages - Services marketing
For organizations seeking generation of superior value to capture more from customer experiences, they should prioritize to harness and optimize the power of digital media. However, today's dynamic environment mandates organizations to know sufficiently where customer value resides from the...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower...
Pestel Analysis - The real estate market in the US
Case study - 6 pages - Services marketing
The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such,...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
The AMF (Financial Markets Authority) and market abuse
Course material - 5 pages - Criminal law
Market abuses are also a criminal offenses. Criminal sanctions can be pronounced. They will be pronounced by judicial courts and not by the enforcement committee of AMF. They pronounced fines or jail sanctions. In the french monetary and financial law, there are executive directive listed...
Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...
Financial Market Offenses and Crimes Against the State in the US
Course material - 6 pages - Economic politics
The French AMF is an independent public authority. It is made of two distinct bodies (the board and the enforcement committee), there is no hierarchy, board members cannot be members of the enforcement committee at the same time. The AMF is in charge of overseeing the protection of savings...
Do Mergers and Acquisitions Increase Market Concentration?
Dissertation - 7 pages - Economy general
Mergers and acquisitions (M&A) have been regarded as critical events in the sphere of industrial economics that affect market concentration and simultaneously attract the attention of researchers trying to figure out their impact. Such mergers and acquisitions of two or more organizations...
Financial Markets and Institutions: Financial Intermediaries
Course material - 2 pages - Finance
This document contains a course on Financial Markets and Institutions.
Examining Social Justice, Opportunity Disparities, and Policy Interventions on the ethical implications of income within free markets
Essay - 5 pages - Economy general
The problem of internal income inequality within the market system is very complex, urgent, and problematic regarding the ethics of the functioning of such an economy, raising the issue of social justice and equal opportunities in the U.S.A. The necessity of free markets that...
Marketing Case Study - Nokia
Case study - 15 pages - ICT marketing
Nokia is one of the significant pioneers in the telecommunications industry. Since its beginning in 1865 as a single paper mill operation, Nokia has established itself as a force of change in the telecommunications, cable, consumer electronics, and computer industries. It began making...
Marketing Mix - Facebook
Case study - 4 pages - Brand management
Facebook is an American company headquartered in California. It is a social network initially created in 2004 to bring together and connect students from Harvard University, then extended to other universities, and finally to the rest of the population. The network has grown very quickly. Sixteen...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
Leveraging Human Capital Within the Organization
Practical guide - 4 pages - Human resources
When giving performance-based rewards and incentives to employees, they must be related to company objectives and individuals. (...) Integrating rewards and incentives to remain competitive in the marketplace ensures performance that goes beyond the organization.
Estimation of the cost of equity capital using Gordon's dividend discount model
Case study - 5 pages - Economy general
Mishkin and Eakins, (2006) defines expected rate of return on equity as “the amount of net income returned as a percentage of shareholders' equity.” The return on equity is used to estimate the profitability of a company by establishing the amount of income generated using investor...
Developing an overall marketing plan for a company
Market study - 10 pages - Marketing theories
Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...
The French Online Dating Site Market
Case study - 9 pages - Digital & e-marketing
Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating...
Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
What Context and What Demand for a Rent-Specialized Property Hunting Agency on the French Real Estate Agency Market?
Case study - 5 pages - Business strategy
According to the Abbé Pierre Foundation, today in France 4 million people are poorly housed, including 900,000 deprived of personal housing. But in total, there are more than 12 million people in a fragile housing situation. And yet, there are 3 million vacant dwellings as of 1 January 2018, or...
Social inequality, democracy, capitalism
Case study - 6 pages - Social, moral & civic education
In Latin America, social inequality can lead to the strengthening of anti-democratic convictions and further develop the "apartheid" prevailing social. The intervention of the political in the definition and implementation of economic and social policies is becoming more necessary, and the State...
Capital Chemist Diagnostic and Sales System - Information Systems and the performance of firms
Case study - 5 pages - Educational studies
Most studies have tried to explain the relationships between firm performance, competitive advantage and investments made in information systems. Literature on information systems offers useful insights on the relationship competitive strategy and information systems; however, it is still not...
Capital asset pricing model
Case study - 2 pages - Business strategy
Capital Asset Pricing Model is a tool to calculate the required rate of return for a security. It takes into account the return that an investor can earn on risk free security (usually government T-Bills), risk premium (difference between the return on risk free investment and return on...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the...
The capitalization of SMEs in Morocco: The case of Dari Couspate
Thesis - 3 pages - Economy general
The SMEs in Morocco neglect their external financing sources. Equity investments in Morocco is accounted to 38% whereas the long-term liabilities debt is 16% and short-term debt is 13%. The importance of equity is affected by the short-term debt. Cash management is one of the greatest failures of...
Alcatel-Lucent fusion: the birth of a giant on the market of telecommunications
Case study - 2 pages - Business strategy
The merger of Alcatel, a French group of telephony (mainly fixed), and Lucent, an American mobile phone group, happened in 2006. After the first abortive attempt to merge in 2001, the merger was actually be accomplished 5 years later. -2001: First attempt at forming a merger failed -April 2,...
