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07 Jan 2025

Neuromarketing: is looking into the consumer's brain morally justifiable?

Essay - 11 pages - Marketing theories

In 2004, a study conducted at the Baylor College of Medicine in Houston, Texas, demonstrated that certain brand attributes and messages can shape personal preferences through their effect on the human brain. Using the famous Coca-Cola vs. Pepsi rivalry as a basis for their research, they scanned...

07 Jan 2025

Boxgreen's brand strategy and marketing analysis

Case study - 16 pages - Business strategy

Among parents, snacks do not have a good reputation: they are too greasy, too sweet, too salty, and not filling enough to properly satiate. In this crowded segment, Boxgreen proposes a natural and healthy alternative. Boxgreen's products are rich in fibers and formulated without artificial...

02 Jan 2025

I shop therefore I consign - A study of the global online fashion resale market

Market study - 5 pages - Fashion and ready to wear marketing

The global online resale market for fashion and accessories has grown 21 times faster than apparel retail over the past three years. On the other hand, luxury sector pioneer websites, such as TheRealReal, have, through a sustainability-oriented narrative, managed to transform resale...

20 Jan 2025

Exploring Volatility Dynamics in Financial Markets

Tutorials/exercises - 11 pages - Finance

This project aims to investigate and analyze volatility in financial markets using Python. Volatility is a critical parameter in finance, influencing risk management, pricing models, and investment strategies. The project focuses on developing Python-based tools to measure, model, and...

01 Jan 2024

Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?

Case study - 14 pages - Marketing theories

With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT...

13 May 2024

Mouthwash: International Market Description

Market study - 2 pages - Marketing theories

This slideshow presents a short study of the mouthwash market.

11 Mar 2024

Franprix and Monoprix - Franchise Marketing Analysis

Case study - 7 pages - Brand management

Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...

09 Feb 2024

Market Study on Sustainable Energy Solutions: Trends, Challenges, and Opportunities

Market study - 2 pages - Green marketing

The existential threat climate change poses to our global ecosystem has never carried greater immediacy or necessity for sustainable energy solutions. This research will critically look into the sustainable energy market, revealing primary trends signaling a paradigm change in the...

31 Dec 2024

The Future of the Cosmetic Luxury Industry in the Chinese Market - Elixir

Case study - 6 pages - Luxury marketing

We chose to work on the fictional French luxury skincare brand: Elixir, founded in 1991 and bought by the Estée Lauder Group in 2002. Elixir's bestseller: the Vitalixir Moisturizer is a Hollywood skin care staple, costing 340 EUR for a 100 milliliters jar. Elixir's success has been...

20 Mar 2024

Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?

Internship report - 24 pages - International marketing

A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in...

19 Aug 2024

Report on Market Assessment Survey for Primark

Case study - 2 pages - Fashion and ready to wear marketing

The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to...

19 Dec 2024

With global investors searching for higher returns in international markets, what is the role for investor protection in developing international financial markets and real economies?

Essay - 2 pages - Finance

Why is investor protection necessary? Who needs protection? What methods are used to protect investors from expropriation of profits? How does the legal system affect the level of investor protection? How does investor protection affect the value of companies on financial markets?

27 Nov 2024

Marketing Communication - Innocent Drinks - published: 06/09/2024

Case study - 8 pages - Marketing theories

Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market...

18 Oct 2024

KFC's Market Position and External Factors

Case study - 6 pages - Catering marketing

KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...

06 Dec 2024

Marketing Case Study - Nokia

Case study - 15 pages - ICT marketing

Nokia is one of the significant pioneers in the telecommunications industry. Since its beginning in 1865 as a single paper mill operation, Nokia has established itself as a force of change in the telecommunications, cable, consumer electronics, and computer industries. It began making...

06 Dec 2024

Marketing Case Study - Samsung

Case study - 12 pages - ICT marketing

Samsung is a global behemoth, operating in an industry that impacts consumers on a daily basis. Samsung's mission is to inspire the world with innovative technologies, products, and design that enrich people's lives and contribute to social prosperity by creating a new future. Its vision...

29 Oct 2024

Do Mergers and Acquisitions Increase Market Concentration?

Dissertation - 7 pages - Economy general

Mergers and acquisitions (M&A) have been regarded as critical events in the sphere of industrial economics that affect market concentration and simultaneously attract the attention of researchers trying to figure out their impact. Such mergers and acquisitions of two or more organizations...

29 Oct 2024

Examining Social Justice, Opportunity Disparities, and Policy Interventions on the ethical implications of income within free markets

Essay - 5 pages - Economy general

The problem of internal income inequality within the market system is very complex, urgent, and problematic regarding the ethics of the functioning of such an economy, raising the issue of social justice and equal opportunities in the U.S.A. The necessity of free markets that...

23 Oct 2024

Deductions and Recommendations for Apple Inc.'s Entry into the Syrian Market

Case study - 8 pages - Business strategy

Apple, Inc. is a world leader in technology, renowned for its creative design of products and services. Beyond a global presence in more than 100 countries and Apple Inc.'s product line consisting of iPhones, MacBooks, and information technologies services like iCloud and Apple Music, the...

31 Oct 2024

Strategic Development and Market Entry Plan - Green Gold

Case study - 8 pages - Green marketing

Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...

29 Jul 2024

Seiko and the watch market

Case study - 6 pages - Luxury marketing

Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...

25 Oct 2024

Formal Marketing and New Product Development Plan - Constructing Student Residential Apartments

Business plan - 4 pages - Heritage and real estate

I would establish a real estate investment company, DANELIZ Properties, for this project. The company will focus on constructing student residential apartments and will use the profit earned to invest in REITS. The portfolio shall be diversified to include other residential, furnished, and retail...

22 Mar 2024
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Oral Care Market in France

Market study - 8 pages - Marketing theories

Oral Care accounted for almost 1.2 billion € in 2016. Toothpaste is the dominant category with almost half of the market total sales in value. The market is driven by the increase in consumer awareness about oral care: French people are paying more attention to their teeth and,...

14 Nov 2023

The Market

Course material - 6 pages - Marketing theories

This document is a marketing course on the market, especially on how to identify and delimit it.

03 Jul 2023

Marketing & Communication: Innocent Drinks

Case study - 3 pages - Marketing theories

Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by Coca Cola Company, employing 450 people and amounting £300 millions

23 Mar 2023

Asics' history, marketing and strategy

Presentation - 10 pages - Sport marketing

This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.

18 Dec 2023

Bond Markets

Worksheets - 2 pages - Finance

This document is a review of the bond markets.

10 Dec 2023

Egypt Tourism: Market Analysis Overview and Priority Markets

Market study - 7 pages - Tourism marketing

This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.

10 Dec 2023

Market Dynamics - Tiger Corp's case

Case study - 2 pages - Business strategy

Jack (the customer) anticipates, in the wake of the Covid health crisis, a drop in Tiger Corp's earnings, greater than the market's projections. He asks Marie (his JP Morgan equity representative) to sell 500 shares of Tiger Corp in three months' time using a futures contract....

17 Oct 2023

Developing an overall marketing plan for a company

Market study - 10 pages - Marketing theories

Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...