Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market and...
PESTEL analysis - The clothing market in the UK
Case study - 5 pages - Fashion and ready to wear marketing
The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...
Marks and Spencer Company marketing Audit
Case study - 7 pages - Educational studies
Marks and Spencer is listed on the London stock exchange, and it is a constituent of the FTSE 100 index. The company, which is colloquially known as “Marks and Spencer ”,“ M&S or “Markies”, was characterized in the early 20th century of selling British made goods...
The water babies, Victorian literature and the depiction of childhood
Thesis - 13 pages - Literature
The social hierarchy of Victorian England perpetuated the involvement of the working class in poverty driven crime and with regard to the concurrent impact on children; Duckworth comments that “Crime and poverty were inseparably associated and most of the young who suffered gaol sentences...
Case study of Unilever and Dove brands
Case study - 12 pages - Business strategy
In the consumer society in which we live today it is virtually impossible not to know the brand Dove. Indeed, men and women, of all ages more or less visualize this brand of body care. This brand is one of the largest producers of consumer goods in the world for the Unilever Group. Since 2004,...
Boston's Faneuil Hall as Contested Performance Space: 1765 to 1776
Essay - 10 pages - Literature
In the fall of 1775 following the Battle of Bunker Hill, the Continental Army had laid siege to Boston. While the redcoats held Boston proper, the Continentals controlled most of the surrounding area: their goal was thus to barricade the half-mile-wide “neck” of land which connected...
Overview of management in Mars and Co. consulting firm
Thesis - 9 pages - Management
Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...
"In sum, at night, young people seek excitement in cities, not safety": discuss the relationship between young people's leisure activities, crime and the fear of crime.
Essay - 8 pages - Criminal law
Young people's behaviours are seen in the society as a catalyser of change, a vector for social and moral evolution. Usually our societies, often driven by a sense of cautious conservatism, are prudent or even resistant towards youth's attitude. Contrary to the common thoughts youth delinquency...
How to create a homogeneous culture across boundaries?
Thesis - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a quite particular corporate culture....
Class in Shakespeare: A Midsummer Night's Dream and Romeo and Juliet
Essay - 2 pages - Literature
Shakespeare may be a poet for the ages, but he was also a man of his times. In this modern era, judging an artist often seems to require asking: how much does he push against the standards of society? But this is a time long removed from Elizabethan England, an era when Puritans ran...
Easy-jet's position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future
Tutorials/exercises - 4 pages - Management
Easyjet began operations in November of 1995. Although the organization spent a number of years struggling to establish itself, by 2000 stock for the organization was being offered on the London Stock Exchange. By 2004, Easyjet was named the top low-cost airline in Europe. Despite this...
The new American musical: How the musical has changed to attract a new audience?
Essay - 6 pages - Film studies
Throughout the greater part of the twentieth century the American musical has entertained audiences of all ages and backgrounds. The musical has become a reflection of American life: sometimes tragic, somewhat unpredictable, but always persevering. The American musical has taken many shapes...
Sir William Beveridge - social insurance and allied services, 1942
Essay - 4 pages - Political science
This text is the introduction of the Beveridge Report, called Social Insurance and Allied Services. This report was presented to the British Parliament in November 1942 and was published the on 1st of December 1942. He was commissioned by Arthur Greenwood, in June 1941. William Beveridge...
United Kingdom: In and out of Europe
Essay - 10 pages - Journalism
The United Kingdom has always been in and out of Europe. Such posturing is in keeping with a series of mantras [religious beliefs] upon which Britain's policy towards Europe is predicated. The latter have never been really challenged in the last century. Britain's Europe is a paradoxical...
Business Plan - Sparkle Bar and Restaurant
Business plan - 7 pages - Catering marketing
Sparkle is a medium-sized enterprise that intends to operate in the UK restaurant and bar industry. The restaurant will be located in Clapham, South-West London and will have a seating capacity of 84 patrons. The firm intends to gain a sustainable competitive advantage in the UK restaurant...
Cultural project: Museums in Bradford
Essay - 13 pages - Journalism
Bradford is the 7th city in United Kingdom, with more than 478,800 inhabitants (metro district). Located in the West Yorkshire, this city has been developed thanks to the first industrial revolution (1780 - 1840) and the second one (1840 - 1900). During this period, Bradford has become very rich...
Comparing Sir Philip Green affair on The Sun and The Guardian
Case study - 3 pages - Journalism
The Sun is a conservative British tabloid created on September 15th of 1964 in London (at Wapping) by Sidney Jacobsen and most sold in the United Kingdom, almost 3 billion 2 hundred copies per day. Concerning The Guardian, it's a social-liberalism British Broadsheet founded in 1821 in...
Marine insurance
Dissertation - 33 pages - Finance
The beginning of the insurance business is traced to the city of London. It started with the marine business. Marine traders, who used to gather at Lloyd's coffee house in London, agreed to share losses to goods during transportation by ship. The first insurance policy was issued in...
The British passion for sports: Its particularities and its limits
Thesis - 8 pages - Sports
The former British athlete Sebastian Coe declared on the 12th November that “he wanted to tap into United Kingdom's passion for sports” by presenting the London Olympic bid. It is indeed undeniable that sports have a significant place in British society. There are at least 36...
A comparison of Richard Branson's Virgin Atlantic and the Australian Qantas
Thesis - 4 pages - Business strategy
Sir Richard Branson is often termed as an entrepreneur who has always over achieved. He was born on 18 July, 1950 and is the man behind pioneering the Virgin Group to what it is today. Richard Branson studied at Stowe School, where he started Student Magazine which was his first venture when he...
Wine & Riviera: business plan project
Business plan - 35 pages - Business strategy
The company is considered to be a top end retailer of wine and champagne in Dublin City center, and in addition the company provides tasting session. The wines are made in France, Spain and California and sold in Parliament Street, in Dublin. The products are selected for their top quality and...
Life as an indentured servant in Colonial Maryland
Case study - 2 pages - Linguistics & languages
My name is Sarah Malie and I am what you would refer to as an indentured servant. I am twenty-four years old and was born in London, England. My mother was originally from there and my father, Sidney Malie, came to London from Glasgow, Scotland. We were a poor family that had too...
Policing development and operation trends paper
Case study - 4 pages - Administrative law
The United States Government has developed what is referred to as the criminal justice system. This system is broken into multi-tier organizations and agencies; though while similar in terms of goals the systems are separate. There are three main systems within the tiered system: Local, State,...
An analysis of Ryanair competitiveness
Case study - 7 pages - Business strategy
This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial rivalry,...
Use of Air Combat in World War
Case study - 1 pages - Educational studies
1914 is the year that the first air raid was conducted and it was done by the Germans. Throughout 1915 and 1916 a dirigible from Germany that was called the Zeppelin conducted raids in London and eastern England for more than 50 instances. In evaluations of the zeppelin bomber, it was seen...
Report of training course at Deloitte
Essay - 39 pages - Finance
The author of this article was hired within the audit firm of Deloitte Consulting in Neuilly sur Seine. The decision to integrate in the firm to start on the career had been motivated by several factors. First, the undeniable reputation of the firm, coupled with financial education imparted by...
Logistics Management- Tesco's Supply Chain
Case study - 6 pages - Logistics
Tesco is one of the most important grocery and general merchandising retail chains in the world, and the largest British retailer. It was founded in 1919 by Jack Cohen in East London. The company had a turnover of 59.4 billion for 2009. During the three last decades, the group has...
Thomas Hobbes
Thesis - 3 pages - Sociology & social sciences
Thomas Hobbes was born in England, in 1588, prematurely because of the fear created by the approaching Spanish Armada. He studied at the Magdalen College, Oxford until the age of nineteen, and then he became connected to the Cavendish family, serving as tutor to the later second duke of...
How does "Boating for Beginners" (Jeanette Winterson) use intertextuality to comment the world?
Book review - 5 pages - Literature
Boating for Beginners is a novel by Jeanette Winterson which belongs to post-modern literature and can be defined as a re-writing of the Bible. In her text, she uses a literary device called intertextuality in order to make comments on what she thinks is wrong in our modern society and for what...
The impact of Jacqueline Bouvier Kennedy on the nation's capital
Essay - 9 pages - Political science
When John Fitzgerald Kennedy was elected President in 1960, he was the youngest President in the history of the United States. Deciding to bring a new style, a new look and a new vitality to the White House, he had a major asset: his wife. Jacqueline Bouvier Kennedy was only thirty-one, but she...
