Integrated marketing communication strategy for Kellogg's Special K
Thesis - 11 pages - Services marketing
This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to access the...
Barclays bank: Strategic management
Case study - 6 pages - Finance
Barclays is a British bank based in London UK and is over 100 years old. Its history began in 1896 when several small London banks decided to join their forces to form a new bank that takes the name of Barclays & Company. In this area, it represented 182 new bank branches, now it...
Mendelssohn's 'Elijah': An oratorio for the generations
Essay - 5 pages - Social, moral & civic education
On Wednesday, August 26, 1846, Felix Mendelssohn's revered oratorio, Elijah, was premiered at the Birmingham Music Festival. The work met instant lauds, hailed by the London Times, “Never was there a more complete triumph- never a more thorough and speedy recognition of a great art...
Phallocracy in Alan Moore's "From Hell"
Book review - 8 pages - Literature
Alan Moore offers a diagnosis of reality that portrays misogyny, homophobia, racism, classism, and governmental tyranny as demonic forces. Moore uses the graphic narrative medium as a means to communicate the demonic nature of these systems of power. In Moore's work on Swamp Thing, he created...
Encompass online: Event management for musicians
Essay - 6 pages - Business strategy
The music industry in the UK and abroad has been in need of a common platform for interaction as well as communication. There are two known ones namely Sonar and Midem that have been providing the kind of services that music event management needs to provide. With the emergence of technology such...
Lego case study: Danish vs. British culture
Essay - 6 pages - Business strategy
Modern companies can not longer hold on to a “go-it-alone” philosophy in the modern networked business world. Global companies look for business opportunities outside their traditional boarders and have therefore to deal with cross-cultural issues in its everyday life. Human interaction...
The Dixie Chicks: Political musicians from here on out?
Thesis - 9 pages - Journalism
The source for the controversy that has been surrounding the band, the Dixie Chicks, and has forever changed the image and role of this band in the music industry, possibly for the rest of their careers, can be pin-pointed to the date of March 10, 2003 when the group performed at Shepherd's Bush...
All you wanted to know about insurance
Dissertation - 39 pages - Finance
Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of potential financial loss. Insurance is defined as the equitable transfer of the risk of a potential loss, from one entity to another, in exchange for a premium and duty of care. The rate of...
Internship report in Fleetway Travel Plc
Thesis - 11 pages - Educational studies
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the...
The Global War on terrorism and the effects in the Euro-american relations: Causes, consequences, solutions
Essay - 11 pages - International relations
Terrorism has become the most important threat regarding international stability in the 21st century. Though the Euro Atlantic community considers that it is of the utmost importance to eradicate it, it is not able to set up a common strategy. Since the war in Iraq, the Bush administration has...
The BP oil spill - Macondo Blowout crisis
Case study - 3 pages - Educational studies
This brief aims to investigate the BP Oil Spill in the Gulf of Mexico in April 2010 in regards to proper crisis planning, communication and management to ensure smooth business continuity after such a critical incidence. The notion that crises have a recognizable life cycle is a constant theme...
British Policy
Case study - 6 pages - International relations
Mixing Peter Oborne and “Controversial” in the same sentence is simply a pleonasm. If this statement can appear as particularly shocking, the author is used to attack politics or journalists directly and publicly, that's also why he has been nicknamed, sarcasticly, Peter “O'Bore'...
Enhancing Employability in Marketing
Case study - 4 pages - Marketing theories
The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the...
Business Plan Lyon Party Bus
Business plan - 8 pages - Services marketing
This project deals with an old London double Decker bus, totally fitted out to receive and host persons in Lyon (France) and its suburbs. We will organize parties (birthdays, retirement, New Year, stag parties, etc) firm seminars and tours, as the bus will be travelling around the most...
The reduction of the variability of the behaviors: Case study of the hotel industry
Case study - 8 pages - Management
This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...
What about the different possible resolutions to deal with the inequalities caused by BREXIT at the Irish border?
Case study - 7 pages - European union
We often speak rightly about the impact of Brexit on the new geopolitics of the European Union. But England denying its commitment to the European project could have an impact beyond Northern Ireland, a territory which has experienced a terrible civil war between pro-London Protestants and...
The Stephen Lawrence affair
Essay - 7 pages - Journalism
Stephen Lawrence was born in 1974; he was the first child of Doreen and Neville who emigrated from Jamaica in the 1960s. He had one brother Stuart and one sister Georgina. By the age of seven he had already resolved to become an architect. He lived at Plumstead, south-east London, which is...
Barclays versus RBS, Santander and Fortis
Essay - 9 pages - Business strategy
ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market. Currently...
Review and reinterpretation of Mrs. Dalloway
Essay - 5 pages - Literature
Through Space and Time: Reality and Experience in the Modern Age “This late age of the world's experience had bred in them all, all men and women, a well of tears” (Woolfe 9). Modernism marked the collapse of structures that had defined the individual and the relationship of that...
Standard Chartered Bank and human resource management
Thesis - 24 pages - Human resources
Standard Chartered Bank is a British bank headquartered in London with operations in more than seventy countries. It operates a network of over 1,700 branches and outlets (including subsidiaries, associates and joint ventures) and employs 73,000 people. Despite its British base, it has...
Movie review: Trainspotting
Essay - 4 pages - Film studies
Many films deal with drugs. Among those, there are - Scarface, The Godfather, Revolver and so on. This theme is popular in Anglo-Saxon cinema. Trainspotting directed by Danny Boyle is a film which deals with drugs in a blunt way. A group of friends, in the nineties, in Edinburgh, are only...
Ways of Rendering Student Slang in Salinger Novel "The Catcher in the Rye"
Dissertation - 48 pages - Literature
Slang, as the most mentioned representative word form of the informal vocabulary, occupies a prominent role in contemporary society. It has become the second language of any democratic country. Everybody uses it even if one pretends that he has never used it. It is a veritable issue and it will...
Business plan for the creation of an enterprise: Bubbles Inc
Business plan - 9 pages - Business strategy
Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
The International Workers' Association
Case study - 5 pages - Human resources
This document is a summary of the debates which took place within the International Association of Workers of the Congress at Brussels. It highlights the divisions within this authority by connecting them with the social position of the parties and traces the stage of evolution of the society....
Unilever UK
Market study - 10 pages - Business strategy
Boasting annual sales of nearly ?2.4 billion, after the US, the UK is the second largest Unilever country. Around the UK, it has annual sales of almost £900 million, employing 2,000 people at 11 locations. While there are 400 brands globally, UK has over 35 brands covering food, home and personal...
Instructions to draft a contract on behalf of Compuservices
Standard contracts - 2 pages - Management
Your client, Mr Evans, has come to you to draft a contract for him. He explains that he has just started his own business, called Compuservices, which provides computer maintenance and technical assistance to his clients. He is the sole proprietor of Compuservices, which has its office at 76...
Oral de BAC : Global cities
Case study - 2 pages - Educational studies
A global city is a city having a strategic position in diverse domains, mainly economic, political and cultural at the world level and establishing a dynamic node of communications. Global cities as London, the second world city after New York, and Shangai, the fifth, are the leaders in...
Prince William
Biography - 1 pages - Linguistics & languages
Prince William, Duke of Cambridge, was born on the twenty-first (21st) of June 1982, in St Mary's Hospital in London. He is now 35 years old. His full name is William Arthur Philip Louis. First, we are going to talk about his parents and his education, then about his military career...
The Kooples in the USA
Case study - 25 pages - Business strategy
The Kooples offers clothes and accessories for men and women. The collection is unisex for an androgyn style: chic/rock of the street between Paris and London. Colors are sober. Boys and girls can wear the same things, shop in the same stores. Clothes have a really good quality with noble...
