Association logisticians: ASLOG
Case study - 3 pages - Services marketing
Supply chain management talks about the inter-firm relations and global view of the logistics of the company and also its suppliers and customers. The main focus is customer satisfaction, supplier capacity, and customer and distribution networks. It is differentiated between customer...
Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains
Essay - 8 pages - Management
The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers. Moreover, the...
Presentation of Supply Chain
Case study - 4 pages - Logistics
Supply Chain is the organization, planning, the control and the execution of the flow of goods from the development and the provisioning, until the production and the distribution towards the final customer to satisfy the requirements of the market with minimal cost and the use of maximum...
Organization of Renault's supply chain
Thesis - 13 pages - Business strategy
The objective of this study is to develop the international supply chain of Renault, the French car maker. Nevertheless, the diversity of the information and the great number of firms on the market made it difficult for us not to give examples and arguments based on other car makers. Therefore,...
The case study of Ikea
Case study - 32 pages - Services marketing
There are a wide range of questions such as: How to choose the location of a shop, how to organize the shelves, which products to choose, how to attract customers to its point of sale, before venturing on a business. Understanding the distribution business is not easy. The specialists in the...
The A to Z of retail trade: Retail management
Thesis - 28 pages - Management
When man started to cultivate and harvest the land, he would occasionally find himself with a surplus of goods. Once the needs of his family and local community were met, he would attempt to trade his goods for different goods produced elsewhere. Thus markets were formed. These early efforts to...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...
Benetton: Strategic evaluation
Case study - 39 pages - Business strategy
Benetton is an internationally recognized empire. In this document we are going to discuss about different strategies of group development and the current status of Benetton and its holding company, Edizione. Benetton and Edizione are groups in a perpetual pace of growth. It is difficult to...
Overview of supply chain management
Thesis - 7 pages - Management
Supply chain management (SCM) refers to the management of activities that procure raw materials, transform those materials into intermediate goods and final products, and deliver the products through a distribution system to the end-user. There are numerous key factors that play an important role...
Risk management in a supply chain
Case study - 4 pages - Management
The management of risks has constituted a strategic issue for companies since the early 90s. Risk Management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's...
Multi-criteria selection of allied transportation firm: An application in plastic industry
Thesis - 12 pages - Management
Transportation is a critical process in supply chains which includes receiving raw material from suppliers and sending products to customers. Companies usually face the problem of selecting the proper transportation contractor to transfer their raw material and finished goods. However, this...
"Unmasking Zara!" - Analysis of the sales strategy of the Zara group
Case study - 6 pages - Services marketing
This document is a presentation of the Zara group's strategy through a series of questions and answers that address the company's marketing strategy, sales organization, management of logistic flows, etc. Extract from the document: "The consistency of the marketing mix of Zara is...
Managing an integrated supply chain: report on site visit Lyon Terminal
Case study - 10 pages - Management
On a global vision, containers are generally carried from the port of Fos-sur-Mer (Marseille) by river boats until Lyon. Then, they arrive at Lyon Terminal, where they are unloaded. Containers are generally stocked in the storage areas until they are loaded on trucks or trains. From Marseille, it...
Determinants of the maintenance of ISO 9000 certification in Thailand: An empirical study
Thesis - 8 pages - Business strategy
Since 1993 to 2004, there have been 5,833 organizations in Thailand registered for ISO 9000 certificates. Of these, systematic random sampling is used to obtain 276 organizations as studied sample to investigate determinants of the maintenance of ISO 9000 certification. It is hypothesized that...
Summary of: International Marketing and Export Management, G. Albaum, J. Strandskov and E. Duerr
Book review - 95 pages - Management
Increasing importance of international markets has been the result of a number of interrelated factors namely, 1. There has been a continuing lowering of barriers to trade and investment 2. Improvements in transportation and logistics have further lowered the cost of exporting and...
Risk management in the supply chain
Case study - 3 pages - Business strategy
Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's vulnerability to...
The definition of an e-business strategy: The case of Tubeknit Ltd
Case study - 10 pages - Business strategy
In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as...
Supply Chain Management (SCM)
Case study - 3 pages - Management
Currently, the pace of globalization is being accelerated by the development of new information technology. This modifies the relationship that companies share with third parties like customers, suppliers and partners, and makes it more complex. The companies have to constantly work towards...
Strategic Management: Aramex Company
Case study - 6 pages - Business strategy
The state of endless change in the contemporary business environment mandates organizations to review their strategic approaches to cope with the paced market developments. Bearing in mind the potential of technology-fuelled platform, management should embrace the comprehensive analysis for both...
Destination management and destination marketing
Case study - 4 pages - Services marketing
Destination management is the process or ways through which governments or industrial players conserve and improve tourist attractions. This includes not only tourist's sites but also events. Industrial players include Destination Management companies popularly abbreviated as DMC. Destination...
The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide margin....
Can Tesco expand and succeed in North America?
Case study - 30 pages - Business strategy
In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry method and...
The management of the supply chain
Case study - 4 pages - Services marketing
A company involved in the field of childcare articles, caters to three different product families: - Large childcare (strollers, chairs, child seats etc.), small nursery (baby bottles, tableware, small toys etc.) and distribution of textile products. The distribution of textile products takes...
SWOT and PESTEL Analyses - British airways
Presentation - 40 pages - Business strategy
Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...
Zara and H&M: Two models which try to bring luxury closer to the common consumer
Thesis - 11 pages - Services marketing
The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...
Brand examination: Case of Australia Post
Thesis - 5 pages - Management
Established in 1809, Australia Post now operates in three major areas: ‘letters and associated services; retail merchandising and agency services; and parcels and logistics' (www.auspost.com.au). One of the visions of Australia Post is to be dedicated to offering quality parcels and...
Siemens analysis: Betting on diversification
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
Wood delivery in forests
Essay - 6 pages - Business strategy
The efforts outlined above are aimed at the optimization of forest production on a sustainable basis. The rationalization of forest harvesting techniques and improvement of wood supply logistics can be implemented relatively quickly (i.e., over a short time span), hence wood delivery is a...
Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging
Dissertation - 35 pages - Management
Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...
Airline companies strategy and Open Skies Agreement
Thesis - 7 pages - Business strategy
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...
