To what extent does e-commerce favour market facilitation over consumer objectives?
Essay - 8 pages - Services marketing
Traditional business models cite “location, location, location” as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of “location” has created an internal...
Internship in the real estate sector - Engel & Völkers
Internship report - 15 pages - Heritage and real estate
This internship report summarises months of work and impressions in the Engel & Völkers branch located in Long Beach, California. It especially highlights the context of this internship in terms of macroeconomic perspectives as the US market is recovering from one of the greatest financial...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more...
The Impact of the 2007/2008 financial crisis on the UK economy - Can we identify indicators of a possible future UK financial crash?
Dissertation - 6 pages - Economy general
Ten years ago the world economies were hit by the financial crash which exposed countries of their weakness and almost collapsed some of the biggest banks in the world. The crash exposed the weakness of banks their reserves held were less than 1% of equity well below a level that could...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Business Analysis - SRI LANKA
Case study - 10 pages - Business strategy
With more than 21 millions inhabitants, Sri Lanka is an emerging country, with high growth rates during last years. The key economic forecasts are good, with a positive and moderate inflation. However, debt risks remain real with a current account negative since 2011 and which should be negative...
PESTEL Analysis - Fitbit
Case study - 5 pages - Sport marketing
“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...
Unilever in Vietnam: The "Perfect Village" - Should Unilever try to replicate the PV model in other countries?
Case study - 4 pages - Business strategy
Unilever has successfully penetrated the Vietnamese market and made significant profits despite the geographical and cultural challenges it faced in this region, which are predominantly rural. This success was not a coincidence but rather the product of a thoughtful, sustainable living...
SWOT Analysis - FedEx
Case study - 5 pages - Services marketing
The parcel delivery market has grown considerably in recent months, especially since the onset of the health crisis around the world. Thus, in 2020, the sector grew by more than 43%, recording a turnover of 190.6 billion euros. In 2020, more than 40% of consumers subscribed to an online...
Foundations of Economics and Sociology Foundations of Economics
Course material - 25 pages - Economy general
It is within the multiple and different enterprises, which together define to a large extent a national economy, that the observation of economic and social facts is the most extensive and undoubtedly the most visible. The company is a reality that weaves its way through our daily lives because...
Term Paper: GPS Phone Case
Business plan - 28 pages - Business strategy
Nowadays, mobile phones are indispensable for communication, work, and trade, even on the other side of the world. There are more than 5 billion mobile users worldwide, representing 67% of the population. We are with our phone every day, whether it is in our bag or our pocket. We are therefore...
Was there a Thatcher revolution (1979-1990) ?
Course material - 3 pages - Modern history
Britain's situation in 1979 : had been ruled by consensual politics effectively since 1945, with cross-party agreement on the welfare state. It was relatively prosperous in 1950-1960s, yet the 1970s saw Britain face economic and social difficulties, the "Winter of discontent." Thatcher was...
PESTEL Analysis - Nike - published: 29/07/2020
Case study - 6 pages - Business strategy
Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...
PESTEL Analysis - Netflix
Case study - 6 pages - Services marketing
Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by Reed...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
Measurement of Development
Course material - 11 pages - Economy general
There are at least four good reasons to measure development: - For policy making organizations (international organizations, governments, NGOs), we need to verify how the actions are making any progress. The point is to know is something if effective to change things. That requires tracking...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
Recent Prime Ministers
Presentation - 5 pages - Political life and election
UK Prime Minister Rishi Sunak's popularity has declined, to fall below the popularity rating of Liz Truss. The party is trying to save itself by implementing an increasingly right-wing policy. Also, polls indicate a radical decline in the popularity of the Conservative in favor of the left....
SWOT Analysis - Apple
Case study - 6 pages - ICT marketing
- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...
Labor and the National Question
Essay - 3 pages - Social, moral & civic education
In many social instances, the representation of interests and issues affecting a specific group is greatly felt and taken seriously when presented in numbers. It is through this line of thought that lobby groups are formed to jointly represent the concerns of their members. A perfect example of...
Porter's Five forces - The Airlines industry
Essay - 6 pages - Services marketing
Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be: • A national company (airline owned by the government of a country). It normally conducts scheduled...
Franchising, a 7-Eleven case study
Case study - 8 pages - Distribution marketing
Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is a...
The United States in the Economy
Course material - 25 pages - International economy
Globalization is a contest content, it can have a negative view; responsible of outsourcing, massive unemployment (Europe), positive view; eliminate discrimination, global general culture, universalism. A complex reality, positive & negative sides. Is a process of interaction and integration...
PESTEL Analysis - Samsung Electronics
Case study - 5 pages - ICT marketing
Globally recognized as an industry leader in technology and currently 10th in the world, Samsung-Sanyo Electronics was founded in 1969. In March 1975 it was renamed Samsung Electronics-Mechanics and just two years later in March 1977 it merged with Samsung Electronics and the Samsung Electronics...
SWOT Analysis - Airbus
Case study - 5 pages - Tourism marketing
Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...
The impact of cognitive dissonance in higher education and career choices
Litterature review - 17 pages - Clients and users behaviour
Cognitive dissonance, a concept both profound and captivating, was brought to the fore by Leon Festinger in 1957. It embodies the psychological discomfort experienced by individuals when they encounter conflicting beliefs, attitudes, or behaviors. This incongruity incites a pursuit of cognitive...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
