International Marketing - Bonne Maman's jam
Tutorials/exercises - 14 pages - Business strategy
Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with...
Philip Morris International's global strategy: Comparative cases of French and Chinese market
Thesis - 22 pages - Business strategy
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
The market of the bottled water (2005)
Case study - 8 pages - Services marketing
The market for bottled water has become the most dynamic sector in the universe of soft drinks, and happens to be a large market, consisting of several products with different features and functions. Mineral water and spring water are distinguished on the water market....
Yamaha: Dominant market penetration,United Kingdom
Market study - 10 pages - Business strategy
Leading motorcycle manufacturer and distributor in United Kingdom. Largest motorcycle producer and distributor in United Kingdom, with volume share of 16.5% in 2010. The company offers motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment and race...
Picard marketing strategy
Case study - 20 pages - Business strategy
The creation of Picard in France coincides with the beginning of frozen food in the USA but the technology in France was far from being as advanced. Therefore, in 1906, Raymond Picard created “les Glacières de Fontainebleau”, begun by manufacturing and by delivering blocks of ice which...
Interpreting macroeconomic signals
Course material - 46 pages - Economy general
As an economist, what you need to forecast is not so much the end value of the economic indicators. Indeed, markets already have some believes and price in those expectations. What is important to forecast is what the markets are going to change their expectations and when this will...
Macroeconomics Theory
Course material - 57 pages - Theories and economic notions
A confusion is often made between the level of GDP and the growth of GDP. The growth of GDP is the slope of the blue line while the level of GDP is the relative position of the GDP curve to the trend curve. It's entirely possible for a country to experience strong GDP growth while still...
How can the Internet optimize recruitment?
Dissertation - 8 pages - Human resources
Recruitment is something that is expensive for companies, and it was important to find solutions to make it as efficient as possible, allowing them to find the right candidate more quickly. Recruitment methods have changed, and e-recruitment has grown in popularity in the practices of companies...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company
Essay - 5 pages - Services marketing
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing strategies...
Nutella marketing comparison between Japan and France
Case study - 26 pages - Brand management
- Created in 1946 by the Ferrero family in Alba, Italy - Originally sold as “La Tartinoise” in France - They tried to make chocolate with nuts for the first time - Renamed Nutella in 1964 - France is the biggest consumer of Nutella in the world
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage?
Essay - 4 pages - Economy general
Since the fall of the Berlin wall in 1989, the world has become more globalised than ever (Global Policy, 2003). This globalisation has changed the world and especially the economic and business structure of emerging countries. Outsourcing is ‘a contractual delegation to an outside...
Case study: Marketing strategy of Air Arabia
Case study - 7 pages - Business strategy
When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality...
Nikon : A market analysis on its Global Operations
Market study - 7 pages - Business strategy
Nikon Corporation is one of the leading companies in the world in the field of optics and imaging. It currently holds the second rank in the areas of photolithography and semiconductor fabrication. It is headquartered out of Tokyo, Japan. The company was founded on 25th July, 1917 when all three...
The effects of stock options on markets
Essay - 4 pages - Finance
Traditionally, stock option plans have been used as a way for companies to reward top management and "key" employees and link their interests with those of the company and other shareholders. More and more companies, however, now consider all of their employees as "key." As a result, there has...
Green marketing issues about Total
Case study - 16 pages - Services marketing
Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
What is race?
Essay - 3 pages - Social, moral & civic education
Through the many works done by different scholars in the field of racism, various scholars have come up with many ways to define what race is. Malik (1996) defines race as a group of people who have a difference in biological traits and society finds them to be socially significant. Race is a...
Human Resources - Comparison Between Two Countries, Japan and United States of America
Case study - 6 pages - Human resources
In this paper, I will be comparing two countries, which are the United States and Japan. I will be discussing all forms of similarities and differences. I chose those two countries because the large geographical distance and strong language barrier between them also plays a role in the extent of...
The High Share of Temporary Employment in Spain
Essay - 2 pages - Micro-economy, job-unemployment
Temporary employment is an important issue in Spain regarding the high share of workers engaged only for a specific period of time. Indeed, according to OECD data, Spain has one of the highest rates of temporary employment among the labour force (aged between 15-65 years): 1 out of 4...
How to do Business with the Czech Republic? The case of beer markets
Thesis - 25 pages - Business strategy
Within the framework of the course “International Trade and Business Challenges”, our professor Miss Chau asked us to analyze and to develop a strategy to enter a specific sector of one of the BRIC countries and the 8+2 new EU members. In this context, we decided to tackle the beer...
Specialisation
Tutorials/exercises - 4 pages - Economy general
Trade and foreign direct investments driven by specialisation and comparative advantages are controversial and provide arguments against free trade and capital mobility. Modern production of many products are produced in value chains that involves many countries, depending on comparative...
The recruitment difficulties within an organization
Presentation - 11 pages - Human resources
The task at hand is: According to the British Chambers of Commerce, "recruitment difficulties and tougher trading conditions face firms amid sluggish UK growth" (BCC, 2018) Discuss the various recruitment difficulties that any organization might experience. Then, by narrowing your focus to two...
Is there a "Bolivarian" alternative to free market integration?
Essay - 6 pages - International law
Since 1998, voters have elected Hugo Chavez to the presidency three times with increasing margin each time and on August 15, 2004, voters returned to polls to decide whether to remove him from office or not. 59% of voters confirmed the President's mandate and defeated the recall initiative. First...
The New Labour and the Welfare State
Essay - 2 pages - Economy general
Firstly let us analyze the approaches the New Labor has chosen through a different ideological and pragmatic frame than earlier Labor governments when it comes to welfare provision and public policies. In this context, the New Labor has followed the Thatcherite tradition in working towards what...
European Union (EU) Law - Introduction and the different stages of integration
Course material - 8 pages - European law
European construction was imagined by politicians and people centuries ago but was achieved after WWII. In middle age, cities developed trade, and at that moment national markets were created. Traders were moving from a city to another, and these citizens made the rules of mercatoria. The...
History of the British economy
Course material - 2 pages - Modern history
After WW2, to give Britain the chance to rebuild itself economically and socially, the Labour government established the “Post-War consensus” based on the principles of the Beveridge Report from 1945 up to 1979, the two main political parties Labour and Conservative agreed...
Internship in the real estate sector - Engel & Völkers
Internship report - 15 pages - Heritage and real estate
This internship report summarises months of work and impressions in the Engel & Völkers branch located in Long Beach, California. It especially highlights the context of this internship in terms of macroeconomic perspectives as the US market is recovering from one of the greatest financial...
The Beer market in the People's Republic of China
Thesis - 10 pages - Services marketing
One fateful day in ancient Egypt (or perhaps China), a grain storage pit accidentally filled with warm water and fermentation occurred. A brave soul tasted this nasty concoction, felt the world's first beer buzz, and the rest is history. While the Chinese were some of the world's first...
