The market for chocolate in Japan
Thesis - 20 pages - Services marketing
The consumption of sugar has been gradually increasing in Japan. As the Japanese learnt that chocolate was good for health, they enjoyed consuming it. La Maison du Chocolat, which has existed since 1977, is now experiencing great success in France and its consumption has been increasing...
Women and Unions in Contemporary Japan
Essay - 15 pages - Political science
Post-war Japan has seen considerable change with regard to women. The 1946 Constitution guaranteed for the first time, the equality of men and women under the law. Subsequently, the revised Civil Code and a range of domestic laws, including the Fundamental Law of Education and the Labor...
Strategy of the Japanese airline ANA
Case study - 10 pages - Business strategy
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
International business strategy: The Japanese Car Industry
Market study - 24 pages - Business strategy
The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
The International Marketing Strategy of Sanofi- Aventis in Japan, New Zealand and Nigeria
Case study - 31 pages - Services marketing
The message conveyed by the pharmaceutical major that Sanofi-Aventis is the slogan "Because Health Matters?. The communication will be the same in all countries but the emphasis of the message that Sanofi-Aventis is trying to get across with the techniques mentioned above will be the same in...
Comparison between the US and Japanese banking systems
Dissertation - 11 pages - Economy general
The Japanese and the Americans have different perceptions of time. This difference exists as part of their culture and the values they advocate. The cultural, political and historical background consequently leads to two different banking forms: the bank-based and the market-based systems. Until...
A contrast of the Japanese and the US economy
Thesis - 5 pages - Economy general
This article presents a comparative study of the world's two most contrasting economies- the United States and Japan. There are many common grounds between the two nations as well as a wide range of differences. Of course, the United States commands a more significant presence among the...
Algae exportation to Japan
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
Levi Strauss Japan K.K.: a denim jeans market
Market study - 7 pages - Services marketing
Levi Strauss is a world renowned brand in the apparel industry. Its core product lines for men, women and youth are the LSJ brands of jeans and jean-related products. Facing a period of economic crisis in the Japanese market, Levi Strauss risks to lose its market shares. How can LSJ manage to...
H&M in Japan
Case study - 24 pages - Business strategy
Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...
The feasibility of the launching of Twingo in Japan: Development of a marketing strategy
Case study - 8 pages - Services marketing
Renault's presence on the Japanese market dates from the 50s, during which about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. Indeed, Renault was forced to ban the import policies of Japan. In 1994, Renault saw its...
Co-economic climate in Japan
Essay - 7 pages - Economy general
For this economic coursework we have chosen to speak about Japan. We think that Japan is a really interesting country to speak about because of its economy which is one of the greatest in the world nowadays. The economy experienced a major slowdown starting in the 1990s following...
Implementing Monoprix in Japan
Essay - 13 pages - Business strategy
This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market penetration. The objective is to be present...
The Meiji era: The opening of Japan to the West
Essay - 8 pages - Economy general
In the Westerners' mind Japan remains a country which sometimes presents an extreme modernism (with the painful consequences which one knows nowadays). On the other hand, Japan tries to preserve the old traditions which make imaginations wander and return us to the novels of Pierre...
Business plan for exporting RedGreen Danish chic sportswear products to Japan
Business plan - 13 pages - Business strategy
Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and background...or identify themselves with a particular group. In the world of...
Theoretical explanations of the period of peace between Japan and the USA (from 1945 onwards)
Essay - 9 pages - International relations
On the 7th of December 1941, Japanese submarines and carrier-based planes attacked the U.S. Pacific fleet at Pearl Harbor, killing 3000 military personnel, and destroying a great part of the fleet. This led to a 4-years war culminating in Hiroshima and Nagasaki, a milestone in human history....
China & Japan
Essay - 8 pages - International relations
Sino-Japanese relationships are very complex. Historically, both countries have known a kind of “Golden Age” when they dominated the Pacific region. Before the arrival of the Europeans, China was dominant. Then Japan modernized a lot during the Meiji Era (1868) and became...
Japan since 1945-left Asia to join the West?
Tutorials/exercises - 7 pages - International relations
In 1639, the rule of Tokugawa Iemitsu officially stated the edict of separation of Japan, establishing a long period of isolationism for the Nippon archipelago. During this period, every contact between Japan and the outside world was forbidden, and “every Japanese who would...
Twingo II in Japan
Essay - 8 pages - Services marketing
Renault is a famous French vehicle manufacturer, which produces cars, buses, tractors and trucks. Previously known as Société Renault Frères, the company was founded in 1898. Since 2000, the group signed an Alliance with Nissan, the Japanese automaker. Indeed, Renault now holds a stake of 44.4%...
Levi strauss japan k.k.: a denim jeans market - published: 15/01/2009
Thesis - 9 pages - Services marketing
Levi Strauss is the largest brand-name apparel manufacturer in the world. Levi Strauss's core product lines for men, women, and youth are the LSJ brands of jeans and jean-related products. Facing up a period of economic crisis in the Japanese, Levi Strauss risks to lose market shares. How can...
The Japanese immigration to Brazil
Essay - 3 pages - Journalism
Japanese immigration to Brazil has a long history starting early in the twentieth century when astonishing amounts of Japanese immigrated to Brazil to take advantage of Japanese government funds encouraging emigration as well as the Brazilian market. However, a deep economic crisis in Brazil...
Living in infamy: Views towards the Japanese after Pearl Harbor
Thesis - 3 pages - Journalism
In most situations, life can be difficult for foreigners immigrating to a new country. With everything from language barriers, to animosity from some native born citizens of that country, to competition for jobs, it isn't easy. And if this is added to by a catastrophic event, caused by people of...
When the Japanese moved into Southeast Asia in 1941, local reactions to the occupying forces differed greatly. Evaluate the motivations that fueled these varying responses, taking into consideration particular local situations and periods of the war
Essay - 5 pages - Modern history
Raising the question of the reactions to the Japanese takeover in Southeast Asia is very delicate and original for many reasons. Firstly, Southeast Asia is a broad region and it is most likely that the reactions of locals will differ greatly from one place to another. Secondly, there is not one...
Critical evaluation concerning the belief that Japanese forms of operations management are inappropriate to Western organizations
Thesis - 5 pages - Management
I would like to start by pointing out that I strongly disagree with the statement above. In this essay, I am going to give evidence to support my view. I will define some major Japanese forms of operations management and discuss their advantages and disadvantages to organizations in order to give...
Japanese Canadians, the Second World War and Canada's mistreatment of these ethnic minorities
Thesis - 5 pages - Political science
Following the bombing, by Japan, of the American naval base at Pearl Harbor on 7 December 1941, the life of Japanese, both immigrants and Canadian nationals in Canada, drastically changed. Well documented are the horrific, slave-like conditions many Japanese immigrants were forced to...
Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept?
Thesis - 4 pages - Services marketing
In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same. In the first part, we will define the concept of quality, in the second, we will analyse what is this concept of quality in France. Then, we will...
Success in developmental states of Taiwan and Korea after Japanese colonization
Thesis - 6 pages - International relations
As Taiwan and Korea, both being former colonies of Japan, began to develop over time, their growth exemplified the characteristics of what we term “developmental states”. These two particular states have exhibited rapid, sustained, export-led growth over a long period of time,...
Evolution of success in the Japanese automotive industry
Essay - 8 pages - Management
“The work of helping Toyota grow and of helping Toyota's people realize their ambitions has for me been a kind of mission. Yet I also realize that a corporation is just one part of society, that Japan is just one society in the world, and that the pursuit of only Toyota's interests...
Is education in Japan is truly meritocratic?
Thesis - 4 pages - Educational studies
At first sight, Japanese education system seems to be truly meritocratic. Indeed, in Japanese consciousness, all are born equal. It is only thanks to their work and efforts, that they achieve their goals. As the education system is grounded on those principles, we may think that only the most...
