International management: Grupo Bimbo
Case study - 6 pages - Management
Since the end of the Second World War, the international exchanges took an increasing scale and continued to develop in all the domains: goods, capital, knowledge, technology and culture. All the continents became interdependent and the ecological problems which touch the whole planet contribute...
Strategic Management: The market of applications for Smartphones
Thesis - 10 pages - Management
The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during the...
Porter's Five Forces - Airbnb
Case study - 5 pages - Tourism marketing
While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...
Human Resources department of IKEA
Essay - 38 pages - Human resources
Since it was registered as a corporation in 1943, IKEA has developed into an international group, present in approximately 43 countries. IKEA gets its name from the initials of Ingvar Kamprad, Elmtaryd and Agunnaryd, located in Småland, Sweden. Ingvar Kamprad was just 17 when he registered IKEA...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...
Toys "R" Us: Storch Strategizes to Torch Competition in the US
Market study - 10 pages - Business strategy
Toys "R" Us Inc., founded by Charles Lazarus in 1948, is one of the leading retailers of toys, games, electronics, sporting goods, baby products, children's apparel and juvenile furniture. With its headquarters in Wayne, New Jersey, and over 1600 stores worldwide, Toys 'R" Us has been the...
Business plan of eExpertz.com
Business plan - 20 pages - Business strategy
In the fast changing IT Industry, standard textbook knowledge and information via Internet is not sufficient to help resolve the IT problems faced by undergraduate/graduate IT students, professionals and corporations. Instead, they prefer to seek mentorship and advice from someone who has...
Porter's Five Forces - Google
Case study - 3 pages - ICT marketing
For this analysis of Porter's different forces, we are going to base our information on an international scale of the company. While still trying to qualify our analysis according to the different countries in which Google is established and the environment which may be different from one...
Women's Employment Opportunities in Key Creative Roles of Filmmaking in the UK and in France
Essay - 6 pages - Film studies
This business report compares the employment opportunities in the film industry for women in France and in the UK. France has more films produced and released than the UK, meaning more people are employed in the French film industry. Certain factors create obstacles for women in building their...
Marketing Mix - The Apple Watch
Case study - 5 pages - Sport marketing
The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more connected to...
Connotations associated with boredom
Case study - 13 pages - Educational studies
If boredom has a rather negative connotation is that a priority the most general sense, boredom is to feel the pain of absence. Boredom is a dismal state of life. The trouble is lack of beauty. Ugliness is evidence of boredom [Nahum-Cluster, 1995]. The subject bored does not feel "brilliant"....
Nursing Informatics: Case study
Case study - 3 pages - Psychology
Advancements in information technology and quality problems in healthcare have become more pronounced; public policy has had a focus on methods of dissemination of the principles of informatics to a larger audience for a broader benefit. Focus has primarily been on adoption of electronic health...
Security issues with cloud computing
Case study - 3 pages - Management
As most of the cloud computing services depend on the internet, the availability of the service is incessant. The only thing a user needs to worry about is the security of the data, which is stored on the cloud network, which is popularly known as shared network. Most of the services available on...
Re-presenting Galileo: Creative responses to Sidereus Nuncius in the seventeenth century
Case study - 8 pages - Literature
The last gasps of the sixteenth century and the first breaths of the seventeenth brought an explosion in the scientific observation and subsequent discoveries of the heavens. In 1609, the Englishman Thomas Harriot became the first man to map the Moon based on observations from a telescope;...
New Social Network App Reviews
Case study - 7 pages - Management
Technology has a far more reaching and fulfilling effect in making life easier for the common person. With the averments in technology, more apps are been created to help with the growing demand of wanting to stay in touch or being on top of things. These apps have created a shortcut for the...
Marketing Mix - Fitbit
Case study - 5 pages - Sport marketing
Fitbit is an American group founded in 2007 by James Park and Eric Friedman. The company mainly markets products related to the field of fitness, connected watches and other activity trackers. In recent years, the group has shown a significant drop in turnover, the market being dominated by the...
Marketing Mix - Fedex
Case study - 5 pages - Services marketing
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...
Porter's Five Forces - Fitbit
Case study - 4 pages - Sport marketing
Founded by James Parker and Eric Friedman in 2007, this American group produces activity trackers, connected watches and other products related to the health and fitness industry. James and Eric believe that, while their customers take health and fitness seriously, it does not have to be serious...
SWOT Analysis - Vodacom
Case study - 5 pages - ICT marketing
Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...
Aerospace Engine Performance Project - Cessna Skyhawk 172
Tutorials/exercises - 23 pages - Physics
The Cessna 172 has become a household name, particularly in the aviation community. Since its inception in the mid-1950s, the 172 quickly earned its stripes in becoming the most produced aircraft in history. These days, almost all qualified pilots start their flying career on the humble 172, and...
Representation and governance in international organizations - Rapkin, Strand and Trevathan (2016) - Can international organizations be representative and democratic?
Text commentary - 7 pages - Political science
Due to all the problems associated with globalization, economic or financial crisis, and climates, the importance of international organizations such as the United Nations, or the IMF, has never been greater. As its name suggests, an international organization is made up of a collection of States...
Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
Reflections on Brexit and personal development: navigating challenges and opportunities
Tutorials/exercises - 8 pages - Economy general
Brexit's impact encompasses numerous areas - from trade and investment to immigration and regulation. These areas are interrelated, and changes in one aspect could have knock-on effects on others, contributing to the complexity. For instance, new trade agreements could affect investment...
How does the Netherlands establish itself as a leader in the world agricultural market and food industry?
Case study - 7 pages - Business strategy
Agriculture is one of the most strategic sectors in the world today. In addition, the current circumstances linked to global warming require us to question ourselves more and more about new ways of farming to adapt to such a situation that none of us have known before. In addition to agriculture,...
The Implications of the Internet for Collaboration with Customers on Product Decisions
Essay - 7 pages - Marketing theories
Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...
Student CV for a business school internship
Sample resume - 1 pages - Everyday's life
This CV is a template for any business school student applying for an internship.
BettaU(TM): Better your mind, better your health - Portfolio of Evidence (POE)
Case study - 10 pages - Marketing theories
Customers' needs are constantly changing. Regarding the bettaU™ application, an increase in demand for tailored support, an expansion of the age range, and the integration of mental health resources into students' current curriculum. Tailored support is when a business provides...
Lifespan Development: Analyzing the Life of Nelson Mandela
Biography - 6 pages - Sociology & social sciences
Human development is a journey that complexly complies with the influences of nature and nurture. This paper examines how Nelson Mandela, one of the most influential people, had his life tremendously shaped by diversity and life experiences. It was in South Africa, divided by racial segregation,...
Integration of a Nurse Informaticist to Enhance Healthcare Outcomes
Case study - 4 pages - Medical care & personal assistance
Nursing informatics is the combined use of nursing science, computer science, and information science to manage and communicate data, information, knowledge, and wisdom in nursing practice (Williams, 2019). A nurse informaticist is a nursing professional who specializes in analyzing, designing,...
Women and Society
Tutorials/exercises - 3 pages - Sociology & social sciences
The gendered politics of housework have long been a focal point of unequal distribution of household chores and responsibilities based on gender roles within a household. The gendered politics phenomenon in the housework context has been extensively explored in sociology and gender studies,...
