International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies (2008)
Case study - 12 pages - Business strategy
In the course of making a suitable strategy, we had to make a strategic analysis of both the companies. We chose a recurring theme that may seem that it concerns us directly, the cola market.It seemed interesting to take the two protagonists of the cola market, two companies with very different...
Strategies of Ford
Case study - 5 pages - Business strategy
Introduction: Overall strategy: This involves the segmentation of production units by a firm outside its territory in areas that are favorable (labor, implementation cost, tax etc.) Automobile market: The automobile market is accountable for the birth and evolution of the major technological...
Coca Cola vs. Pepsi: Analysis and comparison of strategies
Case study - 20 pages - Business strategy
We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
Study of Zara's strategic positioning
Case study - 3 pages - Business strategy
Zara, the Spanish Inditex Group subsidiary, started its international expansion in 1988 in Holland where the first overseas store was opened. Since then, the company has continued its international expansion exponentially to be present in 33 countries on three continents with more than 1,080...
The failure of the introduction of Wal-Mart in Germany: Analysis and reasons
Thesis - 5 pages - Business strategy
In 1962, Sam Walton opened the first Wal-Mart Store in Rogers, Arkansas, in a rural area. After one year of operation, the store had sales exceeding one million U.S. dollars. With this success, the supermarket chain grew at an increasing pace. In 1967, there were 24 stores in eleven U.S. states...
International marketing strategy: Ikea
Case study - 29 pages - Services marketing
This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...
Tesco Case Study
Case study - 23 pages - Business strategy
To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order...
SWOT Analysis - Louis Vuitton
Case study - 9 pages - Services marketing
This resource kit consists of six articles dealing mainly with the company Vuitton. Three of these articles are from famous French newspapers (Le Monde, Les Echos, La Tribune) and are recent ones (October 2005). They deal mainly with Vuitton's place in Asia. We also include the article...
International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam
Dissertation - 24 pages - Services marketing
Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995, China was the second...
Intercultural management: BMW
Case study - 11 pages - Management
In this document, I deal with companies' inter-cultural management processes for which cultural differences have been a barrier or source of competitive advantage, affecting their success in international business environment. In choosing the BMW Company, an international one, we will see that...
The Israeli way of managing. What are the issues of management in Israel today?
Thesis - 7 pages - Management
Israel as a formal State is a new country, but its influence as an economically dynamic partner worldwide is undeniable despite the poorness of its natural resources and the war. At the start, its population was 806 000 in 1948 but it has been estimated in 2003 to be more than 6.5 million people,...
International marketing plan: setting up Airwash (Electrolux) in Spain
Case study - 27 pages - Services marketing
Today, Electrolux is a worldwide leading company with huge domestic electrical appliance references. The Company followed a smart internationalization strategy process which allowed it to obtain a stronger position in Europe. Moreover, environmental issues have always been very important...
English as a global language : Past, present and future
Essay - 2 pages - Linguistics & languages
Globalization has ushered in an era of global culture and economy. With this increased internationalization, everyone needs a medium of communication. Intercultural transactions can only take place if a common language is used. The English language has become popular as a common language....
Organizations inter-cultural negotiation - Brazil, Sweden and Indonesia
Essay - 9 pages - Business strategy
Today we live in a world where there is increasing competition and market saturation. Indeed to remain competitive, the companies must adopt several strategies such as: internationalization and diversification. The internationalization consists in extending on overseas markets. That...
Veuve Clicquot Ponsardin - When the 'Grande Dame' Enters the Chinese Market
Market study - 22 pages - Services marketing
In France, the famous luxury group LVMH (Louis Vuitton Moet&Hennessy) understood this problem early on in the process. In fact, since the early 90's, the group had begun its internationalization process since the early 90's: it is now a real pioneer in China thanks to its ability to...
The International Workers' Association
Case study - 5 pages - Human resources
This document is a summary of the debates which took place within the International Association of Workers of the Congress at Brussels. It highlights the divisions within this authority by connecting them with the social position of the parties and traces the stage of evolution of the society....
The General society
Case study - 4 pages - Management
Since the 1990s, new features of the banking market have created a mutation in the banking business: not only the technological change and computerization of the data but also the internationalization of trade and customers that cause the emergence of new financial tools. The computer...
Change Management, the new role of HR
Dissertation - 47 pages - Human resources
The method ofmanagement of a company has evolved considerably in recent years. The removal of certain boundaries, the development of new technologies, new modes of communication, etc. have internationalized the economic and social landscape. In this context, companies have become involved in a...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
Case study: Quality compliance at the Hawthorn Arms
Case study - 4 pages - Business strategy
Globalization and the process of internationalization of the companies involve more and more the field of HRM. Many companies underestimate the difficulties linked to the management of its employees when they growth. Through this case study, we will see the main challenges in international...
International Organisation: The UN system
Thesis - 8 pages - International relations
Is global governance a chimera in a world of states, or is there as Keohane suggests, limited global governance in a partially globalized world, or is global governance an effective form of western hegemony? Is global governance a chimera in a world of states, or is there as Keohane suggests,...
The transformation of Hoechst into Aventis - published: 06/03/2007
Case study - 18 pages - Management
THE COMPANY Hoechst was a chemical and pharmaceutical company founded in 1863 Hoechst internationalizes its production after WWII AVENTIS 1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis THE FUSION 1999 : Hoechst + Rhône-Poulenc = Aventis THE MAN Jürgen Dormann How...
Authors' rights in the Anglo-Saxon world
Essay - 7 pages - Civil law
The authors' rights are a very important problem of the modern economic world. The rules that regulate the authors' rights have always been created in the reaction of some social facts; they always have been late on the sociological and technical transformations. The first fundamental act...
International human resource management
Thesis - 13 pages - Human resources
One of the few certainties in this uncertain world is the growing influence of internationalization on organizations, both large and small. There are increasing numbers of internationally operating organizations and internationally operating employees. The subject of international human...
The Olympic cities (2006)
Essay - 4 pages - Sports
Last decades have been marked, assuredly, by the growing internationalization of cities and this increased autonomy of local actions, beyond the national scale, is a particularly relevant frame to study the Olympic phenomenon. As a matter of fact, several scales are represented and...
Hedging international risk: Renault and risk management
Essay - 10 pages - Management
Renault is a French vehicle manufacturer producing cars, vans, buses, tractors, and trucks. The group is well known for its motor racing (through Renault Sport department), revolutionary designs (for example: Vel Satis, Avantime, Megane) and concepts (namely the Espace, the first monospace to be...
Comment on the article "Can India fly?", from The Economist n°8480, 2006
Thesis - 4 pages - Journalism
"Indian Business has much to celebrate", says the author of the article "can India fly?—now for the hard part", published in the june 3rd 2006 edition of The Economist. India has been recently swept by great optimism, thanks to its phenomenal economic growth. Indian GDP growth hit of 7% in...
Does culture need to be protected from the effects of globalization? An essay with the French example
Thesis - 25 pages - Social, moral & civic education
Today the word « Globalization » is on everybody's lips. From the company who goes abroad because of cheaper costs to the “junky food” that we like to eat, Globalization seems to be the perfect scapegoat for every international phenomenon. Globalization seems to be THE trendy word that...
