International strategy of Carrefour
Case study - 9 pages - Business strategy
Carrefour is a company which belongs to the distribution sector, the mode of self-service marketing aimed at achieving the economies of scale through large retail space. Since its birth, the retail sector has developed a regime of extensive growth and despite being young; it is now confronted...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...
Enterprises facing globalization
Case study - 8 pages - Management
The globalization of economies is at the heart of many economic and social debates. The rapidly changing political environment, economic and social development, increased trade in goods, services, and information currently concern all developed countries. This movement is not without any impact...
Procter and Gamble Japan: the SK 2 Globalization Project
Case study - 13 pages - Economy general
Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the...
Case Nestlé Waters: enter the Indian bottled water market
Case study - 10 pages - Services marketing
Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
The management of the expatriation in France and Europe
Dissertation - 42 pages - Human resources
After 30 years of mass unemployment, mobility has become a reality. Viewed more as a threat than as an opportunity to advance in life, mobility is in fact often a prerequisite for a job that is both stable and of quality. The year 2006 was proclaimed by the European Commission as "European Year...
Diagnosis International: Carrefour's expansion strategy in Asia
Essay - 48 pages - Business strategy
Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group faced...
Analysis of the Strategic Marketing of Quicksilver
Case study - 37 pages - Services marketing
For almost 40 years, Quiksilver has designed, produced and distributed clothing, accessories and related products designed to target young and active surfboarders. It is currently the world leader in the surfing gear market with its worldwide development, communication and organization strategy...
Study of the international strategy of Nestlé
Case study - 5 pages - Business strategy
Today, consumers attach more importance to the quality of food they buy. Nestlé is one of those brands that have managed to gain the trust of consumers worldwide. How has this Swiss company from managed to enter the international market and succeed? What strategies did it adopt? I -...
Improving the Tunisian financial market by adopting the international reference frame in terms of reporting with the aid of IAS/IFRS
Dissertation - 45 pages - Finance
The deterioration of the reputation of major players in financial markets (banking, insurance, financial institutions) has created a crisis of confidence without precedent with lasting consequences for all economic actors today and they are difficult to measure. In this context of high...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is...
International marketing - published: 29/07/2009
Thesis - 5 pages - Services marketing
Internationalization was a restricted enterprise for most of the companies till very recent times. Only big firms could afford to go international for the enormous cost involved in international ventures. However, the process of globalization, and coming in existence of regional and global...
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...
Analysis of Nokia
Case study - 16 pages - Services marketing
Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s, Nokia...
Intercultural Management
Essay - 11 pages - Management
The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons in charge. Companies are increasingly...
Internationalisation process of firms: theories; motives and influencing factors
Essay - 23 pages - Business strategy
In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...
IKEA: Leadership and organizational culture
Case study - 9 pages - Management
It all began in 1943, when a young man Ingvar Kamprad, 17 years old, decided to create his own company, starting from a reward from his father for having finished his studies. This small company located at Agunnaryd in Sweden has now become a major performer in the world of organizations,...
IKEA in China
Case study - 14 pages - Services marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Presentation of the IKEA international group
Case study - 34 pages - Services marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
China analysis: Marks & Spencer
Case study - 10 pages - Business strategy
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...
The feasibility study of Hachette Books in Japan
Market study - 8 pages - Services marketing
Founded in the last century by Louis-Philippe Hachette, Hachette Book is now one of the major players in publishing in France and has a strong international base. Hachette Book brings together forty publishers in France and Europe. Annually, it publishes more than five thousand editorials in the...
Global Business Economics and Finance - AmRest Holding SE
Case study - 13 pages - International economy
AmRest Holdings SE is a public limited company with operations in the global bar and restaurant industry. The firm's headquarters are in Madrid, Spain. AmRest enjoys market dominance in Eastern and Central Europe. It operates several subsidiary firms, including Burger King, Pizza Hut,...
Operating methods in global business
Essay - 13 pages - Business strategy
When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and requirements of the models. First we go through...
What are the main challenges for the international human resources management in the future?
Essay - 3 pages - Human resources
Human Resource Management has become a major concern in most companies as it affects the performance and thus, the competitive advantages of organizations. Nowadays, the competition is getting stronger and stronger, especially at the international level. The integration of HRM into the...
International criminal courts: An historical and sociological overview of supranational criminal justice
Thesis - 5 pages - International law
The notion of individual criminal responsibility under international law is a recent phenomenon. Many different mechanisms have been employed including domestic courts, the International Criminal Court (ICC) as well as ad hoc UN tribunals and new “hybrid” or internationalized courts in...
Media Ownership, Political Economy And Media Content
Essay - 5 pages - Sociology & social sciences
Mass media has undoubtedly become the main medium used to distribute information among the population. The functioning of the mass media is complex and the influence it bares on shaping the audience's opinions and attitudes colossal, making its control a great source of power. This ensemble of...
Quick: Risk management analysis
Thesis - 13 pages - Finance
Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...
E business : Zara
Case study - 9 pages - Economy general
The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current...
