Burger King - International Marketing Planning
Thesis - 15 pages - Services marketing
According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from other...
International legal tools
Essay - 4 pages - Business strategy
An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in the granular...
International marketing: Reebok
Market study - 10 pages - Services marketing
Reebok is a well-known brand which produces athletic footwear, apparel, and accessories, and which has been a subsidiary of Adidas since 2006. In this report, we will analyze the marketing strategy of this global brand and understand all its mechanisms. The goal of this project is to enable us to...
International Development and Strategy: Danone
Thesis - 6 pages - Business strategy
The mission provided by the group is to accentuate health through the food industry to the largest number of people From a strategic point of view, Danone's situation is unique. Danone created the Danone Research Institute which tries to find new products which benefit health. In fact, this...
International retailing: Carrefour
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
Was the Vietnam War a civil war or an international conflict?
Case study - 7 pages - Political science
Although the conflict started in South East Asia, the Vietnam War was the lengthiest and probably one of the most polemical military conflicts in the history of the U.S. In order to understand the complexity of the Vietnam War, it is necessary to look at the context and period of history in which...
International relations from 1944 to 1946
Thesis - 3 pages - Modern history
In 1944, the world entered its sixth year of conflict. Thus, the desire for peace and reconstruction could be felt increasingly in international relations. And so, the leaders of major powers in this period of history, such as the United States and the Union of Soviet Socialist Republics...
International strategy of Burberry
Case study - 20 pages - Services marketing
The Burberry brand is part of the luxury industry, so it is susceptible to all the changes and developments affecting that industry. Currently this sector has taken a beating with the economic crisis owing to the decline in tourism and stock shares are on the wane with most customers lying low...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
Data sheet: CARE International
Essay - 10 pages - Services marketing
CARE International focuses on the technology of 'avant-garde' and the pending the needs of consumers in respect of personal care products. CARE International is based on a simple philosophy: innovate and offer the greatest number of consumers with the most innovative and...
Simulation of international business - the virtual launch of IBM Malaysia
Market study - 35 pages - Economy general
The aim of this project is to study the context of an international business case. This simulation allows all to acquire knowledge of the many stages involved in performing such an undertaking from the implementation of a real file to a virtual launch of a product on the market. The...
International standards of financial information (IFRS) and the concept of the right value
Case study - 5 pages - Accounting
The international financial environment is in constant transformation and hence, the International Financial Reporting Standards (IFRS) has been implemented. The setting up of the IFRS is a logical revision of the international financial system, particularly following the...
Study of international management of Danone
Case study - 11 pages - Management
Danone aims to be the leader of the food market. Indeed, the group aims to become the world leader in the sectors of water, biscuits and fresh milk products. This choice is justified by growth in these three areas which are recorded above the industry average. It is also a strategic choice on its...
The ban on the use of force in International Law
Worksheets - 2 pages - International law
TThe principle that prohibits the use of force is a major element in the international system that is based mainly on cooperation between States and collective security. This principle has always been of a relative nature, in fact, the contemporary public international law has noted...
Yves Rocher, its development on international scene and in particular in Canada
Case study - 46 pages - Services marketing
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts...
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he decided to...
The intervention of the World Trade Organization in regulating international trade
Essay - 4 pages - International relations
The 'classic' body of rules of GATT, which form the basis of the WTO, is based on a project of progressive liberalization. Successive rounds served the goal of gradually reducing trade barriers, more generally to facilitate access to domestic markets. Once the bulk of this objective is...
International marketing : Port wine export to the US
Market study - 7 pages - Services marketing
The worldwide wine market is very explicit. It has the particularity that no one wine company (even in the modern world history) should have more than one percent of the market shares, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years...
Implementation strategy in international markets: the case of Magna Argus
Case study - 8 pages - Business strategy
Founded in 1948, Magna Argus is an American company that manufactures and sells television sets of average size. With a factory based in Pennsylvania and several distribution offices throughout the US, it produces and sells television sets of 25 and 27 inches. Each set is equipped with various...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...
International strategy of Carrefour
Case study - 9 pages - Business strategy
Carrefour is a company which belongs to the distribution sector, the mode of self-service marketing aimed at achieving the economies of scale through large retail space. Since its birth, the retail sector has developed a regime of extensive growth and despite being young; it is now confronted...
Adidas-Reebok merger, analysis of the international strategy
Case study - 9 pages - Business strategy
In early May 2005, the three stripes to Solomon resold just fewer than 500 million Euros to the former Finnish group Amer Sports cigarette. A few months earlier, in March, the specialist in slip Quicksilver seized 241 million Euros of Nightingale, the world's number one ski. Meanwhile,...
International business of Danone
Case study - 8 pages - Business strategy
With full control of its three businesses, Fresh Dairy Products, Beverages, Biscuits & Cereals, Group Danone seeks to grow and help people live better by providing them with better food, varied tastes and healthy pleasures. Group Danone is recognized for the dynamism and power of its brands. It...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
How did the rise of mass production transform the role of the United States in the international political economy?
Thesis - 4 pages - Political science
The early twentieth century saw one of the most dramatic shifts of power noted in the studies of international political economy. Preceding and throughout the Great Wars, the United States of America underwent such dramatic and influential changes in its domestic industries that it not...
Business Strategy: Domino's Pizza International Inc.
Case study - 4 pages - Business strategy
Thomas S. Monaghan began Domino's Pizza with one store in Ypsilanti, Michigan in 1960. To better serve his largest customer segment, i.e. University of Michigan students who were reluctant to go out for a pizza when preparing for exams, Monaghan began delivering to the customer's door....
International Workplace Relations: Potential problems and practices to be followed to ensure smooth transfer of ownership in a merger/acquisition
Thesis - 5 pages - Management
In general, poor human resource management is a by-product of international merger and acquisition in today's globalized corporate working environment. Now, successful international workplace relations management has become synonymous with good business strategies and tactics that...
The place of the BRICSAM countries in international business
Thesis - 3 pages - Economy general
The four major emerging countries of the BRIC, which aim to gain influence on the world stage, met for the first time at a summit in Yekaterinburg, Russia, on June 16, 2009. This is a report of the famous investment bank Goldman Sachs 'Dreaming with BRICs: The Path to 2050', published in...
