Analyze what is meant by either 'international society' or 'international interdependence' and assess how significantly the concept challenges the idea of international anarchy
Case study - 4 pages - International relations
The English school of thought holds two contrasting visions when looking at the international society theory and how it challenges the concept of international anarchy. It was Hedley Bull whom firstly brought these two contrasts to light in 1962, which were the pluralist and the...
International marketing: Reebok
Market study - 10 pages - Services marketing
Reebok is a well-known brand which produces athletic footwear, apparel, and accessories, and which has been a subsidiary of Adidas since 2006. In this report, we will analyze the marketing strategy of this global brand and understand all its mechanisms. The goal of this project is to enable us to...
Was the Vietnam War a civil war or an international conflict?
Case study - 7 pages - Political science
Although the conflict started in South East Asia, the Vietnam War was the lengthiest and probably one of the most polemical military conflicts in the history of the U.S. In order to understand the complexity of the Vietnam War, it is necessary to look at the context and period of history in which...
International accounting
Case study - 6 pages - Accounting
“According to statistics from the World Federation of Stock Exchanges, the value of trading in foreign companies accounted for 9.75% of all trading on the major stock exchanges in 2002”. This citation, also part of the Tweedie, D. Article in the Northwestern Journal of...
Why international agreements are necessary to protect environmental health and community health?
Case study - 4 pages - Educational studies
Environmental health refers to the elements present in the environment that affect and influence human public health. As established by the WHO Regional Office for Europe, the United Nations health agency, Environmental health refers to both direct pathological effect of different elements...
International Development and Strategy: Danone
Thesis - 6 pages - Business strategy
The mission provided by the group is to accentuate health through the food industry to the largest number of people From a strategic point of view, Danone's situation is unique. Danone created the Danone Research Institute which tries to find new products which benefit health. In fact, this...
Burger King - International Marketing Planning
Thesis - 15 pages - Services marketing
According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from other...
International retailing: Carrefour
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
International legal tools
Essay - 4 pages - Business strategy
An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in the granular...
The place of the BRICSAM countries in international business
Thesis - 3 pages - Economy general
The four major emerging countries of the BRIC, which aim to gain influence on the world stage, met for the first time at a summit in Yekaterinburg, Russia, on June 16, 2009. This is a report of the famous investment bank Goldman Sachs 'Dreaming with BRICs: The Path to 2050', published in...
Yves Rocher: Its international development
Thesis - 30 pages - Business strategy
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...
International marketing : Port wine export to the US
Market study - 7 pages - Services marketing
The worldwide wine market is very explicit. It has the particularity that no one wine company (even in the modern world history) should have more than one percent of the market shares, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years...
Gucci International
Market study - 7 pages - Business strategy
The first thing that comes to one's mind on hearing the word "Gucci" is likely to be the double-G motif on a Gucci leather handbag or a wallet. This logo, coupled with the bold red and green bands on suitcases, satchel, wallets, and bags, has become one of the most copied trademarks in the...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Business Strategy: Domino's Pizza International Inc.
Case study - 4 pages - Business strategy
Thomas S. Monaghan began Domino's Pizza with one store in Ypsilanti, Michigan in 1960. To better serve his largest customer segment, i.e. University of Michigan students who were reluctant to go out for a pizza when preparing for exams, Monaghan began delivering to the customer's door....
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
International standards of financial information (IFRS) and the concept of the right value
Case study - 5 pages - Accounting
The international financial environment is in constant transformation and hence, the International Financial Reporting Standards (IFRS) has been implemented. The setting up of the IFRS is a logical revision of the international financial system, particularly following the...
The ban on the use of force in International Law
Worksheets - 2 pages - International law
TThe principle that prohibits the use of force is a major element in the international system that is based mainly on cooperation between States and collective security. This principle has always been of a relative nature, in fact, the contemporary public international law has noted...
Study of international management of Danone
Case study - 11 pages - Management
Danone aims to be the leader of the food market. Indeed, the group aims to become the world leader in the sectors of water, biscuits and fresh milk products. This choice is justified by growth in these three areas which are recorded above the industry average. It is also a strategic choice on its...
Yves Rocher, its development on international scene and in particular in Canada
Case study - 46 pages - Services marketing
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts...
International strategy of Burberry
Case study - 20 pages - Services marketing
The Burberry brand is part of the luxury industry, so it is susceptible to all the changes and developments affecting that industry. Currently this sector has taken a beating with the economic crisis owing to the decline in tourism and stock shares are on the wane with most customers lying low...
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...
The intervention of the World Trade Organization in regulating international trade
Essay - 4 pages - International relations
The 'classic' body of rules of GATT, which form the basis of the WTO, is based on a project of progressive liberalization. Successive rounds served the goal of gradually reducing trade barriers, more generally to facilitate access to domestic markets. Once the bulk of this objective is...
Implementation strategy in international markets: the case of Magna Argus
Case study - 8 pages - Business strategy
Founded in 1948, Magna Argus is an American company that manufactures and sells television sets of average size. With a factory based in Pennsylvania and several distribution offices throughout the US, it produces and sells television sets of 25 and 27 inches. Each set is equipped with various...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...
International strategy of Carrefour
Case study - 9 pages - Business strategy
Carrefour is a company which belongs to the distribution sector, the mode of self-service marketing aimed at achieving the economies of scale through large retail space. Since its birth, the retail sector has developed a regime of extensive growth and despite being young; it is now confronted...
Adidas-Reebok merger, analysis of the international strategy
Case study - 9 pages - Business strategy
In early May 2005, the three stripes to Solomon resold just fewer than 500 million Euros to the former Finnish group Amer Sports cigarette. A few months earlier, in March, the specialist in slip Quicksilver seized 241 million Euros of Nightingale, the world's number one ski. Meanwhile,...
Diagnosis International: Carrefour's expansion strategy in Asia
Essay - 48 pages - Business strategy
Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group faced...
The legal effect of unilateral acts of States and international organizations
Essay - 7 pages - International law
The International Law Commission is responsible for the codification and progressive development of international laws. It had its forty eighth session in 1996 and the issues of Unilateral Acts and their legal effects have figured prominently in their discussions. There is an...
International relations from 1944 to 1946
Thesis - 3 pages - Modern history
In 1944, the world entered its sixth year of conflict. Thus, the desire for peace and reconstruction could be felt increasingly in international relations. And so, the leaders of major powers in this period of history, such as the United States and the Union of Soviet Socialist Republics...
