International marketing plan for a French car manufacturer "Renault" in the US market
Case study - 10 pages - Business strategy
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed, Renault has...
International finance
Case study - 6 pages - Finance
When we study the international economy, like domestic activity, requires money and the same forces which lead to convergence on a single domestic money lead to convergence on a single domestic money lead the world to convergence on a limited number of international monies. Before...
International Trade and Finance
Case study - 4 pages - Finance
International trade involves exchange of goods and services across the international borders. It allows for competition of goods and services in the market resulting to more affordable goods to the consumers. Through international trade goods and services are made available...
Theme of the lost generation- International Relations, Analysis
Case study - 8 pages - Political science
The lost generation is a term that has spread out its roots into the ages of history between 1500 and 1950, during and after the World War 1. Following the pressure and the need for state and individual freedom globally, young and energetic men found themselves in the battlefield, armed for war....
Multinational Corporations and their Consequences on the International Economy
Case study - 4 pages - Business strategy
Multinational corporations are those businesses that have a direct ownership of assets, which they run in more than one state outside their country in which they are built-in, and also they generally retain their headquarters. It means that these corporations have roots in their state. However;...
History 9067/3: International History, 1945 - 1991
Case study - 5 pages - Modern history
On first reading, Source A agrees with the hypothesis that “The United Nations Secretary-General has never possessed any independent power.” For example, it says that “Trygve Lie had to operate in a UN which was still very much an ‘East-West structure.” - this seems to...
International Finance and Investment-The Greece Debt Crisis
Case study - 21 pages - Educational studies
Human fallibility ripped off Greece the dignity accorded to its rich history as the economy has been marred with endless conflicts, whose effects spreads beyond its national frontiers. The events revealing themselves in the Greece economy have caught the entire Eurozone in denials and bargains of...
Limits of international law in relation to the use of force
Case study - 4 pages - Educational studies
Countries are allowed within the charter to build up self defence. For example the USA, recently disobeyed this. The legal advisor the state John Ballinger III stated that: ‘The global war on terror-to which some have objected, is not intended to be a legal state. Article 51 in the charter...
Options of entering new international markets
Case study - 5 pages - Services marketing
The process of entering and developing business in a new international market may be difficult. The situation may require a company to strategize well in order to succeed and treat the market as an extension of its business and a source to increase its sales and revenues. The option...
Are manufacturing jobs better than service- International Business?
Case study - 3 pages - Business strategy
Of late, there has cropped up many issues in the business world that were previously unheard of. The current competitive business world calls for numerous strategies. This has inspired change in decision taking and behavior of business enterprises. Sometime back, the manufacturing industry was...
Why has the UN Charter remained a central plank of international order, even though it was formulated in wartime by only a few of the victorious powers? - published: 29/09/2010
Essay - 6 pages - International relations
If we had had this Charter a few years ago-and above all, the will to use it- millions, now dead, would be alive. If we should falter in the future in our will to use it, millions, now living, will surely die.' (Truman) This statement delivered by Truman reveals the ambitions of the Charter...
International commercial arbitration - published: 29/09/2010
Essay - 4 pages - International law
In the event of resolution of disputes related to international commercial agreements, the International commercial arbitration is one of several forms of dispute resolution. The use of arbitration has increased along with the growth of international trade and commerce and...
Significance of Balance of Power- International Relations
Case study - 4 pages - Educational studies
Balance of power is the most influential theoretical idea in international relations. Balance of power theory in the world wars came from the multipolar world. According to Waltz's (2000: 55-6), friends and enemies tend to react to threats or predominance among themselves by working...
International marketing plan for a French car manufacturer
Case study - 12 pages - Business strategy
Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric /...
Environmental issues affecting beauty salon in the international arena
Case study - 2 pages - Educational studies
The beauty industry has been drastically growing and spreading into various countries around the world. In the United States, the industry has proven to be a recession-proof industry that has not been affected by the economic recession. A beauty salon is a component of the beauty industry that...
International marketing plan for a French car manufacturer - published: 03/09/2013
Case study - 28 pages - Business strategy
First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a great...
Theories of International Financial Management
Case study - 5 pages - Finance
The purpose of this management report will be to critically examine the main theories of international financial management and assess the extent to which these theories can be used in the real world. This will be a critical examination of any empirical evidence that exists on the theories...
The International Space Station - published: 26/11/2013
Case study - 4 pages - Educational studies
The International space station is a globally established exploration facility constructed in a low- world orbit. It is the biggest space station ever assembled. Construction of this station began in the year 1994, and it is anticipated that it will be completed in the year 2012. It is...
How valid were Third World criticisms of international economy between 1945 and 1991?
Case study - 6 pages - Educational studies
With the end of the Second World War in 1945 came the reconstruction and development of the global economy via such pillars of multilateralism as the General Agreement on Tariffs and Trade (GATT), the World Bank (WB) and the International Monetary Fund (IMF). At this point I must specify...
International dispute resolution
Case study - 3 pages - Other law subjects
No arbitrator shall be of the nationality of the place of incorporation or principal place of business of any of the parties or their shareholders. For the purpose of this Article, a person who is a citizen of two or more States shall be treated as a national of each state; and citizens of the...
International business: Questions
Case study - 3 pages - Business strategy
A.What differences does Harold notice between life in USA and life in Colombia There are a number of differences that Harold notices between life in USA and that of Columbia. First, after marriage the new couple i.e. a son and his wife stay with their parents for a long period of time before...
History 9067/3: international history, 1945 - 1991 - published: 09/07/2013
Case study - 4 pages - Modern history
On 24 June 1948, Stalin of the Soviet Union, or USSR, blocked all ground and water access from West Germany to West Berlin. In response, the US brought supplies into West Berlin from the air. This, known as the Berlin airlift, lasted for almost a year. Then, on 12 May 1949, the blockade,...
Venture in international markets - Picard in Brazil
Case study - 40 pages - Business strategy
Picard is a French frozen food retailer focusing in its own brand product lines. Currently, Picard has over 800 stores in metropolitan France and has a market share of approximately 20% in the frozen food market. The retailer´s overall strategy is characterized as a premium proposition with a...
The modus operandi and the national and international impact of a particular Japanese criminal organized group: the Yakuza
Case study - 5 pages - Social, moral & civic education
Yakuza are Japanese organized crime groups represented by several syndicates in the whole country. They also have got many networks in the world especially in the Pacific zone, The United States as well as in Germany. The modern Yakuza derived from two distinct formations: the bakuto involved in...
Analyze what is meant by either 'international society' or 'international interdependence' and assess how significantly the concept challenges the idea of international anarchy
Case study - 4 pages - International relations
The English school of thought holds two contrasting visions when looking at the international society theory and how it challenges the concept of international anarchy. It was Hedley Bull whom firstly brought these two contrasts to light in 1962, which were the pluralist and the...
International marketing car industry
Case study - 17 pages - Services marketing
If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is not appreciates by everyone. If a...
Why international agreements are necessary to protect environmental health and community health?
Case study - 4 pages - Educational studies
Environmental health refers to the elements present in the environment that affect and influence human public health. As established by the WHO Regional Office for Europe, the United Nations health agency, Environmental health refers to both direct pathological effect of different elements...
International accounting
Case study - 6 pages - Accounting
“According to statistics from the World Federation of Stock Exchanges, the value of trading in foreign companies accounted for 9.75% of all trading on the major stock exchanges in 2002”. This citation, also part of the Tweedie, D. Article in the Northwestern Journal of...
International marketing report: Burberry
Market study - 35 pages - Business strategy
For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...
Has globalization made soft power more important than hard power in the conduct of international affairs?
Case study - 4 pages - International relations
As Nye points out in his book ‘Soft Power ‘,Power is the capability to get things done, meaning that it has the ability to gain the outcomes one wants through affecting the behavior of others. In this essay I will explore whether globalization has made the emergence of soft power more...
