The French luxury industry in China
Thesis - 45 pages - Services marketing
China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping. Based on the...
The car industry in China (2008)
Thesis - 32 pages - Economy general
In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many people...
LEGOLAND - Analysis of the toy industry
Case study - 14 pages - Business strategy
Before conducting an in-depth analysis of the toy industry, we will deliver a brief presentation of Lego, which is the core of the subject. Lego is a Danish company, which was founded in 1934, by Ole Kirk Christiansen. The core activity of Lego is the conception and manufacture of...
The Google case: Who can dethrone this leader of the industry?
Case study - 17 pages - Business strategy
We begin by studying the situation of the e-services in Google and a thorough analysis of its business model to explain its success. Secondly, we examine the leading position of Google, particularly by analyzing the strategic map of this industry, to examine the limits of this leadership...
Market Overview: India's Automobile Industry
Market study - 10 pages - Economy general
India's automobile industry holds many opportunities for profitable foreign investment. I believe we can find success by expanding our company's market into India. The recession has impacted the growth of the automobile industry worldwide, not excluding India, but India's market...
E-Branding in the Swiss hotel industry
Thesis - 25 pages - Management
This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such...
The Global Portable Media Player Industry
Thesis - 5 pages - Services marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...
Business ethics Moral issues facing a company involved in the fast food industry
Essay - 5 pages - Management
Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...
Electronic computer industry
Worksheets - 3 pages - Electronics, mechanics, engineering & technology
According to Standard Industrial Classification, the electronic computer industry has been classified under the four-digit code 3571, an industry of the Manufacturing Division and featuring in the major group 35 which includes Industrial and Commercial machinery and computer...
The music industry: industry analysis, the future of the paid content
Market study - 15 pages - Services marketing
Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential...
Strategy analysis for the company chemical industry Rhone-Poulenc
Presentation - 52 pages - Business strategy
The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector...
Transformational vs. transactional leadership: A path analysis of the direct selling industry in Thailand
Thesis - 8 pages - Management
As the direct selling industry becomes more competitive, many direct selling firms are trying to find ways to succeed. The “distributor” or salesperson lies at the heart of the direct selling business. If there is no distributor, there is no revenue. In this industry, the...
Application of ANN in non-life insurance industry
Thesis - 12 pages - Business strategy
Most of the Institutions are yet to use basic best practices for marketing spending and effectiveness for allocation of marketing resources. They traditionally allocate their marketing budget either based on historical allocation level or based on product level priorities. Marketing has come...
The factors determining the top players in the video-gaming industry
Thesis - 6 pages - Business strategy
The competition in the gaming industry can be termed as oligopolistic competition as there are few major players and many buyers. The major players have maximum market share and maintain prices through a mutual understanding or by price leadership. They also have the advantage of economies...
Analysis of organizational boundaries: A case study of the automotive industry
Case study - 7 pages - Business strategy
Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile...
It's just the culture industry: What's the problem?
Thesis - 2 pages - Social, moral & civic education
Adorno and Horkheimer's fundamental problem with the culture industry is that it exists. Their essay asserts that the culture industry as such, is a fascist democratization of individuality, ideologies, art, culture, and life. Both men are also deeply frustrated to the degree to...
The strategy of Apple's music industry - published in 2010
Thesis - 4 pages - Business strategy
The great transformation is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitization and sharing of the latter appears to be the trigger for a crisis of global magnitude in this sector. Although demonized by the record...
Michelin and the Global Tire Industry in 1999
Case study - 15 pages - Services marketing
The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...
The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position
Market study - 34 pages - Business strategy
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct...
International business strategy: The Japanese Car Industry
Market study - 24 pages - Business strategy
The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive...
The French motor industry in the world
Essay - 37 pages - Economy general
Since more than half a century, the motor industry has represented, in most of industrialized countries a floret of the industry. In spite of the expansion of the service sector, the French motor industry occupies a very great place in our country. The manpower mass has...
Global business context, car industry
Essay - 6 pages - Management
The car industry has witnessed major changes over the years, thanks to the growing number of external forces that changed the decades-old practices of manufacturing. This paper analyses the important forces in the last two decades that have had a major impact on the car manufacturing...
An analysis of the structure of the Canadian retail industry
Market study - 9 pages - Services marketing
The Canadian retail industry is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar, increasing competition from discount rivals such as Wal-Mart, shifting consumer trends, and the emergence of the retail industry in...
The telecommunication industry
Essay - 13 pages - Services marketing
Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide...
Chaos in the Skies ? The airline industry pre- and post-9/11
Market study - 12 pages - Services marketing
The 9/11 attacks were a series of co-ordinated terrorist attacks upon the United States of America (USA) carried out on Tuesday, September 11, 2001. The global economy and the airline industry felt the shock, and is still trying to recoup. This essay will discuss the impact of the 9/11...
TomTom N.V in the industry of the PND (Personal Navigation Devices)
Case study - 27 pages - Business strategy
The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on, or near the Earth. GPS is made up of three parts:...
Food Industry and Obesity: A study
Thesis - 6 pages - Social, moral & civic education
Obesity and the growing trends of unhealthy lifestyles have penetrated the U.S in epidemic proportions. Two-thirds of the adult population is overweight, of those, one-half is diagnosed as obese. U.S citizens are becoming increasingly vulnerable to excessive weight gain consequently from poor...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - Services marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
