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18 Jun 2009
doc

Strategy trend analysis in Indian IT industry

Tutorials/exercises - 44 pages - Business strategy

India, the world's largest democracy with world's second highest population after China and 7th largest area is also one of the fastest growing economies in the world. India's richness and diversity of culture, geographic and climatic conditions, natural and mineral resources are...

22 Jun 2009
doc

Analysis of the funds and cash flow in the electronics industry in India

Thesis - 26 pages - Finance

Electronics with its wide and varied applications have attained the status of an all pervasive industry today. The world electronics scene has undergone profound and breathe taking changes, it has penetrated every field in consumer and capital goods. From fan regulators to airplane instrument,...

13 Jul 2009
doc

The global auto industry: Dire on some fronts; Better on others

Thesis - 4 pages - Economy general

The auto industry, especially in North America and Europe, seems to have nothing but bad news these days. Whether the subject is government bailouts, downsizing, labor relations, job losses, bankruptcy, mergers, or the price of gasoline, it appears to be one depressing piece of news after the...

25 Aug 2009
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An introduction to the hotel industry: An investigation of the departments

Thesis - 36 pages - Business strategy

To most people, the hospitality industry consists only of hotels and restaurants. However, the Oxford English Dictionary defines hospitality as the 'reception and entertainment of guests, visitors or strangers with liberality and goodwill'. Therefore, the hospitality industry can be...

28 Aug 2009
doc

An overview of the glass industry

Thesis - 4 pages - Management

About 4, 50,000 years ago molten rock the core of the earth forced its way to the surface and was broken through volcanoes. When the hot lava contained silica and cooled rapidly - it formed a glass as hard as a rock. The volcano glass is called obsidian. Thus nature herself created the first...

17 Sep 2009
doc

A study on the Indian automobile industry in relation to Skoda

Case study - 25 pages - Business strategy

If the business is all about finding or creating a customer, Indian Inc started developing a nodding acquaintance with this idea only around the1990s. In the last five years though the learning process has accelerated as competition intensified and the customer started slipping away from the...

12 Oct 2009
doc

Automotive industry

Thesis - 5 pages - Business strategy

The automotive industry includes the development, model, manufacture, marketing, and trade of motor vehicles. In the 20th century automobiles have increasingly developed the world and changed the way individuals do business and travel. Automotive fabrications are amongst the biggest companies...

28 Oct 2009
doc

An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)

Thesis - 14 pages - Business strategy

The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a century is now virtually wiped off. The revolution...

28 Oct 2009
doc

An overview of industrial marketing

Thesis - 4 pages - Services marketing

Industrial marketing consists of all activities involved in the marketing of products & services to organizations, (i.e. commercial enterprises, profit & not for profit government agencies & resellers) that use products and services in the production of consumer or industrial goods & services &...

10 Mar 2010
doc

Britain's industrial revolution: Social consequences and the plight of the working class

Thesis - 9 pages - Social, moral & civic education

The late 18th century was a period of revolutions, which is why for many it was a time of change and uncertainty. The American colonists had achieved their independence from Britain and the French had overthrown their monarchy and the nobility during this time period. In Britain however,...

05 Apr 2010
pdf

Transformational vs. transactional leadership: A path analysis of the direct selling industry in Thailand

Thesis - 8 pages - Management

As the direct selling industry becomes more competitive, many direct selling firms are trying to find ways to succeed. The “distributor” or salesperson lies at the heart of the direct selling business. If there is no distributor, there is no revenue. In this industry, the distributors...

15 Apr 2010
pdf

Application of ANN in non-life insurance industry

Thesis - 12 pages - Business strategy

Most of the Institutions are yet to use basic best practices for marketing spending and effectiveness for allocation of marketing resources. They traditionally allocate their marketing budget either based on historical allocation level or based on product level priorities. Marketing has come...

22 Jun 2010
doc

The factors determining the top players in the video-gaming industry

Thesis - 6 pages - Business strategy

The competition in the gaming industry can be termed as oligopolistic competition as there are few major players and many buyers. The major players have maximum market share and maintain prices through a mutual understanding or by price leadership. They also have the advantage of economies of...

28 Jun 2010
doc

Analysis of organizational boundaries: A case study of the automotive industry

Case study - 7 pages - Business strategy

Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...

19 Jul 2010
doc

It's just the culture industry: What's the problem?

Thesis - 2 pages - Social, moral & civic education

Adorno and Horkheimer's fundamental problem with the culture industry is that it exists. Their essay asserts that the culture industry as such, is a fascist democratization of individuality, ideologies, art, culture, and life. Both men are also deeply frustrated to the degree to which people fall...

29 Sep 2010
ppt

The music industry: industry analysis, the future of the paid content

Market study - 15 pages - Services marketing

Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential for...

29 Sep 2010
doc

Michelin and the Global Tire Industry in 1999

Case study - 15 pages - Services marketing

The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...

29 Sep 2010
doc

The Sportswear Industry : Boom or Gloom ?

Market study - 50 pages - Management

The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...

29 Sep 2010
doc

International business strategy: The Japanese Car Industry

Market study - 24 pages - Business strategy

The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...

29 Sep 2010
doc

Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future

Market study - 26 pages - Business strategy

Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...

29 Sep 2010
doc

The French motor industry in the world

Essay - 37 pages - Economy general

Since more than half a century, the motor industry has represented, in most of industrialized countries a floret of the industry. In spite of the expansion of the service sector, the French motor industry occupies a very great place in our country. The manpower mass has decreased (in France this...

29 Sep 2010
doc

How tobacco industries can adapt marketing strategies despite such restrictive European legislation?

Case study - 11 pages - Business strategy

The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the restrictive...

29 Sep 2010
doc

An analysis of the structure of the Canadian retail industry

Market study - 9 pages - Services marketing

The Canadian retail industry is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar, increasing competition from discount rivals such as Wal-Mart, shifting consumer trends, and the emergence of the retail industry in Western...

29 Sep 2010
doc

The telecommunication industry

Essay - 13 pages - Services marketing

Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide range of...

29 Sep 2010
doc

Business ethics Moral issues facing a company involved in the fast food industry

Essay - 5 pages - Management

Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...

29 Sep 2010
doc

Electronic computer industry

Worksheets - 3 pages - Electronics, mechanics, engineering & technology

According to Standard Industrial Classification, the electronic computer industry has been classified under the four-digit code 3571, an industry of the Manufacturing Division and featuring in the major group 35 which includes Industrial and Commercial machinery and computer equipment. This...

29 Sep 2010
doc

The Global Portable Media Player Industry

Thesis - 5 pages - Services marketing

A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...

29 Sep 2010
doc

Car rental industry

Market study - 6 pages - Services marketing

The history of the car rental industry is almost as old as the history of the car industry. The first car rental was done with the first real mass-produced car: The "Ford T" by a man called Joe Saunders who rented his car for ten cents per mile, using a mileage counter. In 1925, Joe Saunders had...

29 Sep 2010
doc

Case study: Airline industry

Market study - 9 pages - Services marketing

After deregulation, many carriers came into the airline industry to compete against the main airline companies. Why and in what way could these entries be successful? Government Regulation was the main barrier to entry in the airline industry. To regulate prices and stability of this industry,...

29 Sep 2010
pdf

Chocolate Bar Industry

Market study - 35 pages - Services marketing

This report focuses on the chocolate bar industry. Products are tangible and their core element is the chocolate itself, the formal element is the brand and the augmented product could be the guarantee of complying with health and safety regulations. Dominant companies in the chocolate...