Price and availability pulse: India topical analgesics market (Online-Offline Comparison) August 2013
Market study - 4 pages - Management
nline platform channels such as healthkart.com, bigbasket.com and healthkartplus.com provide medium price bargain i.e. strong customer value across topical analgesics segment than retail offline stores. Although, online channel owners still lack product expansion and strong horizontally and...
IKEA: Strategic Marketing in India
Case study - 10 pages - Business strategy
IKEA is Swedish-Dutch company specialized in the design and retail of furniture and decorative objects kits. The company is one of the largest companies through the world with 338 stores in 41 countries. In 2011, Ikea registered a total turnover of 25.2 billion euros and revenues of 3 billion...
The Indian caste system compared to middle age feudalism
Case study - 2 pages - Political science
Society has transformed its design to structure itself in the most efficient possible way through many trials of success and failure. The separation of people into different levels of class has always erupted within the majority of governments of ancient civilizations mainly due to the various...
Corporate social responsibility in India
Case study - 4 pages - Business strategy
Corporations can now have workers in India to execute production within hours via online matchmakers. From administrative responsibilities to executive orders, full-scale solutions have produced a huge infrastructure for inexpensive labor in India for multinational corporations....
Marketing mix strategies of Nike and Reebok in India
Case study - 2 pages - Business strategy
Marketing mix is a very important part in crafting marketing strategy of a company. Many companies who do not focus on their marketing mix well enough face troubles. There are a lot of perils for a company that does not devise an excellent marketing mix strategy for its target customers. There...
India's impact on the world economy
Thesis - 8 pages - Economy general
The emergence of China and India as major economic players has had an important impact on the last 20 years of globalization, and it is now leading to important structural changes in the balance of power between countries by challenging the domination of the Triad: The United States, the...
Presence of L'Oreal in India
Case study - 20 pages - Services marketing
The L'Oreal group has been present in India since 1990 and has developed its activities in the field of cosmetics throughout the world. L'Oreal established a 100% subsidiaryin in 1994 and three of the four divisions of L'Oreal are currently present in India: The Consumer...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Reality of participative management in India
Case study - 3 pages - Management
‘Participation in Irrigation: what has changed since the Act of 2000 in Tamil Nadu?' (Olivia Aubriot), and ‘The scientific and rational management of Indian forest resources' by Emmanuel Bon, are instances of application of management models of space separation. We present these two...
Michelin's entry into the Indian market
Case study - 5 pages - Business strategy
Michelin is absent from the Indian tire market for a number of economic, historic and strategic reasons. We will first do an external analysis of the tire industry in India in order to better understand the market: India is a former British colony which explains the presence of...
'Train to Pakistan', 'Cracking India', and 'The Inheritance of Loss'
Essay - 5 pages - Political science
Throughout “Train to Pakistan”, “Cracking India”, and “The Inheritance of Loss”, there are two narratives: we are shown the character's personal narrative, and the narrative of the nation. In each of these novels, we are shown at least one, if not many,...
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the...
Barista in India: Integrated marketing communication
Essay - 9 pages - Services marketing
Cafes play a very critical role in any society and coffee bars have now come to be regarded as instruments of social change; be it a place for discussion of politics, a place to relax or a meeting point, it emerges as a kind of focal point in society. The popular cafe outlets are Barista, Cafe...
Climate change and green house gas emissions: issues and challenges in India
Essay - 7 pages - Ecology & environment
Green house gas (GHG) emission is a matter of grave concern across the world. The adverse impacts happen mainly in the form of climate change and global warming. Immediate steps are required to cut the emissions. India is the fourth largest emitter of GHG in the world in absolute terms....
Danone in India
Case study - 5 pages - Services marketing
Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became...
Michelin in the land of the Maharajah's (India): Case study
Case study - 4 pages - Services marketing
When segmenting the (Indian tyre) market three things need to be considered; products, technologies and clients. Products in the Indian tyre market are commercial tyres, car tyres, two wheeler tyres, three wheeler tyres, agricultural tyres, off the road tyres and LCV tyres. To limit the number...
Nature and role of Foreign Direct Investment (FDI) in Ireland, China and India (2005)
Presentation - 33 pages - Services marketing
FDI can be considered a way to strengthen the « domination of capitalist economies » and the dependence of peripheral countries for PREBISCH. The neomarxist theory is outdated but FDI can still have no effect, or even detrimental ones - The dependence on foreign companies (ex. UNGARY) => the...
International business in India
Thesis - 6 pages - Business strategy
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different...
Importing french wine to India
Case study - 7 pages - Economy general
Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and...
A critical examination of the roles of Clive, the East India Company and Hastings in the expansion of the empire in India
Thesis - 11 pages - Modern history
The East India Company was originally incorporated as an English Joint Stock company with the overriding objective of initiating British trade objectives in the East Indies. The company's evolution from trading corporation into a central vehicle for expanding the British Empire in...
Considering India's reputation as an ideal country for outsourcing, what are the strategic rationales for business outsourcing ?
Essay - 8 pages - Management
There is a recent, but very strong tendency for companies to focus on what they do best, their core business. This follows a previous tendency of vertical and horizontal integration that has led big companies to acquire skills and capabilities distant from their area of specialisation. Sometimes,...
Launching of the Evian bottle water in India
Case study - 38 pages - Services marketing
The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...
A system dynamics approach for village development planning with reference to India
Case study - 12 pages - Social, moral & civic education
This paper presents the results of a detailed 10-week long fieldwork done at the Tuljapur village in Thane district of Maharashtra a state in India obtained from modeling the observed data using the System Dynamics methodology. Various resource-technology-need linkages (forward and...
India, Welcoming Land for the IT Enterpriser
Dissertation - 45 pages - Management
This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the...
Conflicts between India and Pakistan: Nuclear weapon possession- a major cause of conflict in the region
Thesis - 7 pages - International relations
The two nuclear powers of the Indian subcontinent, India and Pakistan have a serious dispute which dates back to the time of their independence from the British Empire in 1947. A difference of opinion at the time of independence led to the partition of the subcontinent and the creation of...
Inter-nation marketing: Easy-jet in India
Thesis - 4 pages - Business strategy
Easy jet is one of the most surprising companies in the last decades. It's business model based on cheap price for a service that is supposed to be expensive made its success and is the base of the “Easy” strategy. Created in 1995 by Stelios Haji-loannou, Easy Jet is now one of the most...
"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi
Essay - 6 pages - Management
India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the...
Renault strategy in India
Case study - 2 pages - Services marketing
Because of the economic context, the car market is quite compromised in western countries, especially in Europe. The French carmaker Renault was registered in 2008 and had to face to a 24% drop of its sales. That is why Renault, Nissan (44% owned by Renault) and Bajaj Motors (major Indian...
China and India- the most powerful success stories of this century
Market study - 9 pages - Economy general
Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way...
Tesco's in India
Case study - 5 pages - Services marketing
Introduction According to Business Object (2008) Tesco is the UK's largest retailer and is one of the top three international retailers in the world with 2,000 stores. Tesco is driving a multi-part strategy which will add to Tesco's growth and benefit. According to studies, a lot of retailers...
