Hotel occupancy in India
Case study - 3 pages - Business strategy
Tourism in India contributes to around 6.23 percent of India's GDP (Sanjeev, Kanika & Rumki, 163-173).Yearly, India receives over 6million tourists, ranking India as the largest source of foreign tourists to the United Arab Emirates. In 2011, foreign tourist arrivals...
India: Online pet care market outlook 2013
Case study - 4 pages - Management
Online pet care segment witnessed higher double digit value sales growth of 25% on year-on-year basis in 2011-2012. It further registered annual transactions increase of 22% on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 28% with respect to value...
Corporate social responsibility in India
Case study - 4 pages - Business strategy
Corporations can now have workers in India to execute production within hours via online matchmakers. From administrative responsibilities to executive orders, full-scale solutions have produced a huge infrastructure for inexpensive labor in India for multinational corporations....
Marketing mix strategies of Nike and Reebok in India
Case study - 2 pages - Business strategy
Marketing mix is a very important part in crafting marketing strategy of a company. Many companies who do not focus on their marketing mix well enough face troubles. There are a lot of perils for a company that does not devise an excellent marketing mix strategy for its target customers. There...
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the...
'Train to Pakistan', 'Cracking India', and 'The Inheritance of Loss'
Essay - 5 pages - Political science
Throughout “Train to Pakistan”, “Cracking India”, and “The Inheritance of Loss”, there are two narratives: we are shown the character's personal narrative, and the narrative of the nation. In each of these novels, we are shown at least one, if not many,...
Michelin's entry into the Indian market
Case study - 5 pages - Business strategy
Michelin is absent from the Indian tire market for a number of economic, historic and strategic reasons. We will first do an external analysis of the tire industry in India in order to better understand the market: India is a former British colony which explains the presence of...
Presence of L'Oreal in India
Case study - 20 pages - Services marketing
The L'Oreal group has been present in India since 1990 and has developed its activities in the field of cosmetics throughout the world. L'Oreal established a 100% subsidiaryin in 1994 and three of the four divisions of L'Oreal are currently present in India: The Consumer...
Reality of participative management in India
Case study - 3 pages - Management
‘Participation in Irrigation: what has changed since the Act of 2000 in Tamil Nadu?' (Olivia Aubriot), and ‘The scientific and rational management of Indian forest resources' by Emmanuel Bon, are instances of application of management models of space separation. We present these two...
Barista in India: Integrated marketing communication
Essay - 9 pages - Services marketing
Cafes play a very critical role in any society and coffee bars have now come to be regarded as instruments of social change; be it a place for discussion of politics, a place to relax or a meeting point, it emerges as a kind of focal point in society. The popular cafe outlets are Barista, Cafe...
India's impact on the world economy
Thesis - 8 pages - Economy general
The emergence of China and India as major economic players has had an important impact on the last 20 years of globalization, and it is now leading to important structural changes in the balance of power between countries by challenging the domination of the Triad: The United States, the...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Global business environment - Danone in China and in India
Case study - 5 pages - Services marketing
Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...
America's response to Indian Nuclear development
Tutorials/exercises - 6 pages - Political science
The United States and democracy go hand in hand. Most would be surprised to hear that the United States does not even have the world's largest democracy. That is India's claim to fame. For the U.S., this is a good and a bad thing. It is good to have a corresponding government with...
International management: Indian and Chinese markets
Case study - 11 pages - Economy general
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are lots of emerging...
Case Nestlé Waters: enter the Indian bottled water market
Case study - 10 pages - Services marketing
Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs to...
Tesco's in India
Case study - 5 pages - Services marketing
Introduction According to Business Object (2008) Tesco is the UK's largest retailer and is one of the top three international retailers in the world with 2,000 stores. Tesco is driving a multi-part strategy which will add to Tesco's growth and benefit. According to studies, a lot of retailers...
Importing french wine to India
Case study - 7 pages - Economy general
Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and...
Considering India's reputation as an ideal country for outsourcing, what are the strategic rationales for business outsourcing ?
Essay - 8 pages - Management
There is a recent, but very strong tendency for companies to focus on what they do best, their core business. This follows a previous tendency of vertical and horizontal integration that has led big companies to acquire skills and capabilities distant from their area of specialisation. Sometimes,...
Launching of the store Ikea in India
Case study - 7 pages - Services marketing
I have decided to develop Ikea in India, and think that it would be interesting to focus on the following questions: How will IKEA's products and services integrate into the Indian market? What adjustments are or will be necessary to enter the Indian market of furniture? What threats...
Green building technology in India
Thesis - 4 pages - Computer science
The Green building movement has already gained momentum in India. Currently, there are two rating systems prevailing in India for Green Building certification: Leadership in Energy and Environment Design (LEED INDIA) and Green Rating for Integrated Habitat Assessment (GRIHA)....
Market Overview: India's Automobile Industry
Market study - 10 pages - Economy general
India's automobile industry holds many opportunities for profitable foreign investment. I believe we can find success by expanding our company's market into India. The recession has impacted the growth of the automobile industry worldwide, not excluding India, but...
Nature and role of Foreign Direct Investment (FDI) in Ireland, China and India (2005)
Presentation - 33 pages - Services marketing
FDI can be considered a way to strengthen the « domination of capitalist economies » and the dependence of peripheral countries for PREBISCH. The neomarxist theory is outdated but FDI can still have no effect, or even detrimental ones - The dependence on foreign companies (ex. UNGARY) => the...
Orientalist Scholarship, the Conquest of India and the Events of 1857
Thesis - 4 pages - Medieval history
Britain's conquest of India was not an occupation in the conventional sense. Although England did have a military and economic presence on the sub-continent for over 200 years, the source of their power lay in a control of India's knowledge. England came to dominate the country...
Conflicts between India and Pakistan: Nuclear weapon possession- a major cause of conflict in the region
Thesis - 7 pages - International relations
The two nuclear powers of the Indian subcontinent, India and Pakistan have a serious dispute which dates back to the time of their independence from the British Empire in 1947. A difference of opinion at the time of independence led to the partition of the subcontinent and the creation of...
International business in India
Thesis - 6 pages - Business strategy
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different...
Inter-nation marketing: Easy-jet in India
Thesis - 4 pages - Business strategy
Easy jet is one of the most surprising companies in the last decades. It's business model based on cheap price for a service that is supposed to be expensive made its success and is the base of the “Easy” strategy. Created in 1995 by Stelios Haji-loannou, Easy Jet is now one of the most...
Michelin in the land of the Maharajah's (India): Case study
Case study - 4 pages - Services marketing
When segmenting the (Indian tyre) market three things need to be considered; products, technologies and clients. Products in the Indian tyre market are commercial tyres, car tyres, two wheeler tyres, three wheeler tyres, agricultural tyres, off the road tyres and LCV tyres. To limit the number...
Analysis of the Indian economic sector
Thesis - 3 pages - Economy general
India is slowly emerging to be the next economic superpower of the world. It is often regarded as the other Asian giant, and has shown consistent growth in terms of its Gross Domestic Product (GDP) over the years. This growth has been fuelled by enormous economic progress which allowed it...
The role and position of North and South Indian women: The problem of female infanticide, dowry burning and Sati
Thesis - 9 pages - Sociology & social sciences
The North and the South of India is different in terms of language, custom and religion. In fact, language, custom and religion itself is prone to regional differences even down to the village level. However, despite these differences even in the village level, a homogenous explanation can...
