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16 Feb 2011
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Returned management at Hilton Worldwide

Essay - 9 pages - Management

In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power...

15 Aug 2021
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Marketing mix - The tourism

Case study - 11 pages - Tourism marketing

Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a...

27 Jan 2011
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Chinese Tourism in France: developmental perspectives of the market by 2030

Market study - 35 pages - Services marketing

Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...

29 Sep 2010
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Accor financial statements

Case study - 15 pages - Business strategy

Accor is a French group which specializes not only in hotels and services to corporation, but also catering and leisure. The company is the European leader and a major global group in hotels. It is also the global leader in providing services to corporate clients and public...

16 Jan 2009
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Rezidor SAS: CRM in the hospitality industry

Essay - 8 pages - Management

It's a key issue for Rezidor SAS to know who its customers are and what are their needs and expectations in order to align the best strategy in order to target them and to make them more loyal. Moreover, it will allow determining who customers are the most profitable. The CRM vision of the...

03 Mar 2011
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Nature of tourist lodgings

Case study - 4 pages - Business strategy

Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...

17 Apr 2015
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Crisis Action Plan and Response

Case study - 2 pages - Educational studies

The first step of the action plan is the acknowledgement of the occurrence of the incident. The unpleasant incident involved Mr. Ward, who together with 14 other family members had booked rooms in the hotel (Amy & Kimes, 2014). Mr. Ward and his wife were not able to get their rooms when...

29 Sep 2010
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Internship report in Locatel France (2009)

Case study - 11 pages - Services marketing

As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...

16 Jan 2009
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Accor

Essay - 9 pages - Business strategy

For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to be the world leader in economy and midscale...

20 Oct 2010
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The tourism marketing of Dubai: Why it's a success

Thesis - 25 pages - Geology

Dubai has emerged as one of the most attractive tourism destinations in the world with the help of an excellent marketing strategy, which gives the city a unique identity in relation with its origins. Dubai has chosen to invest in tourism as the ruling power had the foresight to realize that oil...

31 Dec 2010
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Marketing Case Study: Kempinski

Thesis - 7 pages - Services marketing

Kempinski, the oldest luxury hotel group in the world, wants to develop residential hotels in the metropolis of Istanbul. This concept is based on the vision of a complex consisting of two towers equipped with all elements of modern luxury. It is positioned on a booming market and a...

10 Jan 2011
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The importation and the marketing of wines and spirits in Dubai

Market study - 45 pages - Economy general

The Federation of UAE is an Arab country that tolerates the import and marketing of alcohol in a very strict manner. We place ourselves in a Muslim country in the vicinity of the Kingdom of Saudi Arabia, Iraq, in order to study it. We all know the position of Islam vis-a-vis alcohol. In addition,...

15 Jan 2009
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International human resource management

Thesis - 13 pages - Human resources

One of the few certainties in this uncertain world is the growing influence of internationalization on organizations, both large and small. There are increasing numbers of internationally operating organizations and internationally operating employees. The subject of international human resource...

01 Apr 2009
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Preparing Mughlai Gravy

Thesis - 27 pages - Journalism

The hospitality industry includes all establishments that provide food and beverage service to the public. It offers a wide range of jobs and careers which very according to the style of services in each establishment. For example, the tasks performed in a fast food outlet differ greatly from...

30 May 2009
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Competitive research on market size of cigarette brands

Tutorials/exercises - 33 pages - Business strategy

The cigarette industry in India is dominated by 4 players - ITC, Godfrey Phillips, VST (also a BAT affiliate) and GTC. These four companies together control almost 99% of the market. The cigarette industry faces competition mainly from the unorganized sector 'bidi' manufacturers, who are...

10 May 2009
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The importance of plastic money in today's scenario

Dissertation - 69 pages - Finance

Financial cards witnessed a robust growth in India in 2002-03. The number of cards in circulation increased by almost 50 per cent. The growth in transaction value, at 95 per cent, was even more spectacular. These results are attributable to the thriving economy which led to a large increase in...

29 Sep 2010
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The shining

Essay - 5 pages - Literature

By choosing to produce ?The Shining' Stephen King's masterpiece, in 1980, Stanley Kubrick tackled one of the most bounded and codified cinematographic genres: the fantastic mode. Kubrick produced the film just after the relative failure of Barry Lyndon, and this time, it was a huge...

30 May 2009
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Students behavior towards smoking and brand equity

Thesis - 17 pages - Services marketing

The FMCG sector has been the cornerstone of the Indian economy. Though the sector has been into existence for quite a long time, it began to take shape only during the last fifty-odd years. The sector touches every aspect of human life, from looks to hygiene to palate. Perhaps, defining an...

31 Dec 2010
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The tourism sector in Morocco

Case study - 8 pages - Business strategy

Tourism is the act of traveling for pleasure and recreation, to a place other than where a person usually lives. According to the definition by World Tourism "anyone who spends over 24 hours in a country other than the one he or she usually lives is considered as a tourist ". Moroccans living...

10 Feb 2011
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Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry

Dissertation - 40 pages - Economy general

Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and Internet....

24 May 2012
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Analysis of the Days Inn Worldwide Franchise Program

Case study - 2 pages - Management

Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as...

07 Mar 2011
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Dubailand Case Study:Would the Pharaohs have dared?

Case study - 8 pages - Business strategy

Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...

30 May 2009
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Barista Vs Coffee Day

Tutorials/exercises - 73 pages - Services marketing

It all began around 1000 A.D. when Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called ‘qahwa' which translates to ‘that which prevents sleep'. The Coffee CafĂ© industry is currently one of the biggest and fastest...

29 Nov 2010
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The acquisition of Motel6 by the Accor group

Thesis - 3 pages - Business strategy

This study deals with scenario of an acquisition by the Accor group of hotels and services of the American hotel chain Motel6. This case study highlights the motivations behind a strategic acquisition, of the various difficulties that may arise before any actions that can...

27 Jan 2011
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Evolution of tourism in Turkey

Case study - 10 pages - Services marketing

This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this analysis, the...

29 Mar 2016
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The use of social norms

Essay - 2 pages - Sociology & social sciences

There are various advantages that a hotel and the society can have from adopting environmental programs. These advantages include the saving of energy, reducing the amount of wasteful detergent that is released to the environment and increasing the hotel chain due to the economic...

25 Aug 2009
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A look at how to plan a banquet menu

Tutorials/exercises - 22 pages - Social, moral & civic education

British law defines hotels or inns as “places where a bonafide traveler can receive food and shelter, provided him in a position to pay for it and is in a fit condition to be received. “ Hence, a hotel must provide food and beverage and lodging to travelers on payment and...

03 Mar 2011
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Case study of lastminute.com

Case study - 18 pages - Services marketing

Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....

03 Mar 2011
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Amusement parks in France

Market study - 26 pages - Services marketing

"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our...

29 Mar 2012
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Logistical evaluation of Igeho Basel 2011

Essay - 8 pages - Management

IGEHO is the International Exhibitions for Hotels, Catering and Extra-domestic consumption. IGEHO offers an overview of a humongous range of products and services and also provides a great platform for networking to anyone who is professionally a part of the Food and Hotel...