Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Luxury hotels: a booming sector
Case study - 5 pages - Management
RFP, which offers a solution to optimize the behavior and attitude of employees towards their high-end hotel clientele. Solution or proposal: Training of employees; imposing rules of conduct; setting up a follow-up of contacts between client and employee; Q&A for customers to evaluate the...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the...
Project for Accor Hotels: changing standard rooms into eco-friendly rooms
Case study - 3 pages - Management
Our project for Accor is the following: "changing standard rooms into eco-friendly rooms to improve sustainability in existing Accor hotels". This involves creating green rooms in the Pullman Hotel in Paris, which would include recycled materials, energy-lowered devices, and an...
Evolution of lodging networks during the economic crisis: What happened to Airbnb and to budget hotels in the context of the crisis in the USA?
Case study - 25 pages - Management
The financial crisis started In September 2008, in the USA, with the bankrupt of Lehman Brothers. This financial shock led to a deep and long economic crisis. The USA has started to experience economic recovery in 2010 but the economic growth has still been low. The hospitality industry, with...
Renewable Energy and the Hotel Industry: A Perfect Fit?
Case study - 27 pages - Psychology
Renewable energy is one of the fastest growing sectors in today's energy market. Energy from solar, wind, hydro power, tidal energy and biomass sources is being harnessed to provide energy that is both environmentally friendly and secure from the fluctuations of the international fossil fuel...
Application of Hotelogix PMS to Hotel Fairmont Heliopolis
Case study - 7 pages - Educational studies
The web-based Management Information System (MIS) currently used in the hospitality and tourism industry that is preferred for application to Hotel Fairmont Heliopolis and Towers, Egypt, is Hotelogix; a web-based hotel managements system for small and medium-sized hospitality...
Hotel occupancy in India
Case study - 3 pages - Business strategy
Tourism in India contributes to around 6.23 percent of India's GDP (Sanjeev, Kanika & Rumki, 163-173).Yearly, India receives over 6million tourists, ranking India as the largest source of foreign tourists to the United Arab Emirates. In 2011, foreign tourist arrivals in India totaled to 6.29...
Hilton hotels: Hospitality across the world
Market study - 7 pages - Business strategy
Over the past few years, Hilton Worldwide has been donning the mantle of the most stylish, forward thinking global leader of hospitality. Associated with inaugural balls, Hollywood award galas and premier business events, Hilton Worldwide has been offering accommodations and other leisure...
The reduction of the variability of the behaviors: Case study of the hotel industry
Case study - 8 pages - Management
This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32...
Marketing of the hotel Windsor Palace
Case study - 4 pages - Services marketing
The Windsor Palace Hotel is located in Alexandria, Egypt. It is a type establishment of a "boutique hotel" that is offering exclusive services for an up market clientele. There is a reference to the local tourism market, thanks to its many advantages (personal service, luxury...
Key elements required to open a hotel
Case study - 8 pages - Business strategy
A hotel is an establishment providing accommodation catering to a clientele who temporary ask for short stays. A hotel is considered seasonal when it is opened up to nine months a year for one or more seasons. In 2006, the French hotel accommodation (awarded by the stars)...
The hotel sector: An overview
Market study - 3 pages - Services marketing
Within the hotel sector, there are several types of hotels ; the first type is the hotel chain, which is defined by INSEE to include all hotels that come under a brand regardless of their legal status (subsidiaries, franchisees, etc). Then there are the voluntary...
Hotel Royal Mercury Crown Brussels - presentation, values and control systems
Case study - 4 pages - Management
Accor is the European leader and global group in hotels and services. Accor operates in 140 countries with over 158,000 employees. With nearly 4,000 hotels worldwide, it has progressed from budget to luxury hotels. Around the world, Accor offers tailored living to its...
Managing hotel occupancy in times of economic and financial crisis: Region Bulgaria
Tutorials/exercises - 24 pages - Economy general
This student dissertation addresses managing hotel occupancy in Bulgaria during the financial and economic crisis. Bulgarian hospitality industry is among the sectors which were severely affected by the global financial and economic crisis. This paper analyses the current condition of the...
Windsor Deluxe: a luxury hotel in Alexandria
Case study - 4 pages - Management
The tourism sector is undergoing a sea change. Spurred on by economic globalization, we are witnessing a dramatic increase in tourism and therefore increased competition; however, tourism remains very sensitive to the economical, political, social and security conditions. Consumers are spending...
Strategic analysis - the Accor group and the acquisition of the American chain of hotel Motel6
Thesis - 3 pages - Business strategy
This document, discusses the situation of a large group (Accor hotels and services) that wishes to acquire a new company (the American hotel chain Motel6). The study highlights the strategic motives of an acquisition, the various difficulties that may arise, and the actions that...
E-Branding in the Swiss hotel industry
Thesis - 25 pages - Management
This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria...
Establishment of the "Easy Hotel"in Madrid
Case study - 19 pages - Services marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we...
Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel
Case study - 4 pages - Services marketing
The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...
Hilton Hotel Sydney
Case study - 7 pages - Services marketing
Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre)
Essay - 4 pages - Services marketing
In this paper, we will examine the difference in perceived service value. The perception of the customer differs from one service to another and this difference is dependent on many factors. This paper will take the example of three service companies: Air France (French Airline Company), Xbox...
Marketing plan of a Spa hotel
Essay - 20 pages - Services marketing
In the hotel, there are 6 concepts of restaurant : from buffet to cuisine à la carte, Thai cuisine, and a gourmet restaurant on the Yacht. A dancing diner has been proposed. A good wine cellar (with wines) is to come up all over the world. Naantali boasts of a long tradition as a Spa town...
Retention of guest with reference to reservation system used by the front office of a hotel
Tutorials/exercises - 28 pages - Business strategy
The front office department is the nerve center of any hotel. It is the first view that the guest gets of the hotel and if this place does not create an impression on the guest, then nothing will. It is this department which welcomes the guest to the hotel and arranges for...
Analyzing the financial aspects of planning a hotel
Thesis - 12 pages - Finance
The hotel industry plays a very significant role in the development of tourism in a country. Almost 50% of the foreign exchange from tourism comes from the hotel industry. It has been rightly said, "No hotels, No Tourism". This statement basically exemplifies the fact that if...
Hotel automation
Dissertation - 41 pages - Computer science
With the manifold increase in our population and limited resources to accommodate the new generation in any of the fields they want to contribute during these days of competition and advancement, the need of an Entrance Examination has become an alarming one. This is all the more essential to...
Basic concepts involved in planning the set up of a hotel
Thesis - 17 pages - Business strategy
Till the downfall of the Roman Empire, i.e., about 500 A.D., the inns and taverns were well developed. The churches, monasteries, cathedrals and temples made suitable arrangements for devout traveling taken by the pilgrims. But, the downfall of the Roman Empire created problems, and for several...
Operating a hotel efficiently
Thesis - 40 pages - Business strategy
The hotel industry is perhaps, one of the oldest commercial endeavors of the world. The first inns date back to the first century B.C., The inns of the biblical time offered a little more than a cot or bench at the corner of a room or a table. Most such establishments were no more than...
