The UK food market
Thesis - 37 pages - Journalism
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
International marketing strategy: Ikea
Case study - 29 pages - Services marketing
This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...
'Chef à la maison' - Business plan
Business plan - 37 pages - Business strategy
Our business idea focuses on bringing chefs to the dinner table at home. We plan to offer 2 services; Primarily we will provide Home training courses where fully trained chefs will come into your home environment and offer training on anything from beginner techniques, simple...
Business plan for serenity center company
Business plan - 42 pages - Services marketing
Our modern society privileges from many technological dimensions. Consequently, for institutions such as nursing homes, it becomes paramount to control this last and to have great adaptabilities concerning the environmental changes. The project of medico-social establishments falls under...
Against All Odds: Black Athletes in the 1970s: Hank Aaron and the Morgan State Bears
Essay - 8 pages - Sports
America has always fallen in love with their athletes. Little kids look up to them as heroes, trying to emulate them in every way they can. Athletes provide people, especially those with little or no material means, with the hope that they can one day become great. During the racially charged...
Empire of the Sun by James Graham Ballard
Book review - 20 pages - Literature
Jim, an eleven year old boy, and his parents are living in a wealthy European area in Shanghai during World War II. The novel begins the evening before the Japanese attack Pearl Harbor. Most of the European families had already been evacuated from China, and there were many scrambling to get...
The experience of the Indian and Pakistani immigrant communities in Great Britain from 1948 to 1971
Essay - 42 pages - Modern history
The history of Indian and Pakistani presence in Britain is long as it dates back to the seventeenth century. Yet the influence of the South Asian community was almost insignificant at that time, for its size remained very small. Only after the Second World War (1939-1945) did South Asian...
What's wrong with May?
Thesis - 6 pages - Medical studies
In April 2006, a 92-year-old Caucasian widow, May C., fell in her kitchen 10 miles west of Yakima, Washington, resulting in a compound fracture of her right femur. May called her LifeLine service for help and was transported to Providence Yakima Medical Center. Surgical repair of her leg was...
Telecommuting: The future of work
Thesis - 9 pages - Management
Telecommuting is synonymous with the Work-from-Home concept, wherein the employee, instead of physically commuting between home and the workplace rather works from home and connects with the office via channels of communication such as telephone, internet, Voice over IP,...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
A study of human resources development climate in hospitals and its impact on patient satisfaction
Tutorials/exercises - 43 pages - Human resources
Combining medical technology and the human touch, the health care industry administers care around the clock, responding to the needs of millions of people—from newborns to the critically ill. Industry organization - About 580,000 establishments make up the health care industry; they vary...
Nursing initiatives: Application of mental health project
Thesis - 4 pages - Medical studies
The following paper will describe the home health nursing program previously promoted and approved for implementation concerning mental health outpatient care. It was discussed that patients with mental disorders receive considerable benefits from home care supplemental to their...
Chicago real estate -The financial implications
Thesis - 2 pages - Finance
Buying a home is one of the smartest and wisest decisions that one can take. It is one of the most enduring American dream and the one dream that has sustained through generations inspiring people to save for that piece of property that one can call his/her own. Chicago is one of the most...
Unilever's European ice cream market
Market study - 16 pages - Services marketing
Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...
Cause of Fannie Mae's Conservatorship
Thesis - 18 pages - Social, moral & civic education
Everyone should have a home despite their economic struggles. Fannie Mae was founded on this premise during the Great Depression in 1938. The issue evolving from this seemingly beneficial and civil service sponsored by the government is the risk involved with lending to subprime...
How can Unilever adapt its marketing policy to effectively counter price rise?
Thesis - 42 pages - Services marketing
My objective in pursuing a graduate course in a food company was to study the function of trade on a circuit outside home for a period of four months. Keen on studying a company policy different from those I has encountered during my previous experiences in the field of retail, my choice...
The subprime crisis in the United States and its impact on the European financial markets
Thesis - 91 pages - Economy general
It was in February 2007 that the current financial market crisis was revealed to the United States. Institutions specializing in subprime loans announced their first losses and provisions. The financial experts compiled several scenarios. Was this a temporary crisis that would correct the...
Analysis of the study of a brand:IKEA
Case study - 56 pages - Services marketing
The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...
video gaming and Nintendo
Case study - 17 pages - Services marketing
For many years, modern societies, especially in more developed countries have become increasingly individualistic. Indeed, individuals have been acting alone and for their own interests, which may also point to the phenomenon of hedonism. This refers to the pursuit of pleasure becoming the...
Logistic strategies of the companies of luxury - Example of Louis Vuitton
Case study - 42 pages - Logistics
In this paper, we will focus on logistics and strategies of luxury companies. We will also analyze their future prospects. Initially, key concepts and existing models in terms of logistics are defined in the first paragraph. Therefore, one sees three different types of strategies, the offensive,...
The need for international human resources management
Thesis - 7 pages - Human resources
As the process of globalization accelerates, there is a growing number of expatriates working in foreign countries as well as repatriates coming back to home companies. Therefore, international human resources managers have the urgent task of taking care of employees' characteristics of...
'Invisible Man' by Ralph Ellison: A comment
Book review - 5 pages - Literature
'Invisible Man' by Ralph Ellison is a novel detailing an unnamed African-American's journey from the south to the streets of Harlem. The reader sees the main character attempt to find his place within the world, as well as within himself. In this novel written in 1947, there exists a...
Global marketing
Case study - 30 pages - Services marketing
Within the framework of the course global marketing and communication, we had to make a team of five students in order to create the marketing plan for the entry into an international market for a product or a service. Our team is made of three French girls and two Mexicans (one girl and one...
Human resource management in context of change management
Case study - 8 pages - Human resources
Multinational Corporations operate in more than one country. They have production facilities in different countries around the world. Often they operate in countries which have entirely different culture than the culture of their home country. This impacts the company's human resource...
A legal perspective on digital property: Laptops in United States customs and border protection - published: 11/12/2012
Case study - 20 pages - Management
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
A legal perspective on digital property: Laptops in United States customs and border protection
Case study - 29 pages - Educational studies
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
Organizational behavior
Case study - 3 pages - Business strategy
Leaders are individuals who possess qualities that can guide, influence, inspire, and encourage individuals to perform tasks. To have the abilities to lead individuals in a way that makes him or her feel worthy about themselves and the job he or she has done is a quality that most admire. Leaders...
Meaning of income statements for your company
Case study - 4 pages - Finance
The Company's income statement is an important document for profit determination. It is referred to as the P&L (profit and loss) statement, which shows the company's operating expenses, revenue, gross margin, net income and total expenses. Shareholders will constantly inspect the income...
The essence of Nurturing Artistic talent in School
Case study - 3 pages - Journalism
Every reputable author knows that the success of any literary work lays in convincing the reader to view issues from the author's viewpoint. Persuasion is the key to conviction. The article I chose for this context is Lynda Barry's ‘The Sanctuary of School.' Barry brings to light the...
The European Union and organized crime
Essay - 8 pages - European union
With French and Dutch voters' recent rejection of the proposed constitutional treaty for the European Union, a number of proposals in the field of Justice and Home Affairs have been watered down or considerably postponed. However, both EU leaders and the general public continue to place...
