Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
Communication in a crisis: McDonald's campaign against the mad cow disease
Thesis - 6 pages - Business strategy
Today, communication plays an important role in corporate strategies. It exists in various forms: internal communications, external communications and event communications. Companies often choose to focus on communication during a crisis. Of the numerous cases of corporate crisis that have...
Comparative analysis of the key success factors in a public relations agency in GB and other countries. (Placement report)
Essay - 15 pages - Management
During June and July, I did my first internship in a public relations company based in London, called Bell Pottinger. I didn't know exactly what the challenges were in this field, so it was a chance to learn many new things. Chime Communications PLC is the holding company of 35 companies...
Intercultural management: Mc Donald's case
Case study - 9 pages - Management
The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...
The CRM strategy of McDonald's
Case study - 5 pages - Business strategy
Among the fast food chains across the world, McDonald's is quite popular . Started in the early 1950s, the chain has grown regularly until the late 1980s with more than 5200 restaurants in the United States. At present, there are more than 30 000 restaurants located in about 110 countries....
Impact of the delays of delivery of A380 Airbus in the sector of aeronautics and the restructuring plan
Essay - 11 pages - Business strategy
These last months, the situation of the air transport has been strongly influenced by the crisis which Airbus saw, due mainly to the delays in the delivery of A380. Sonaca is also touched by this crisis, and this, because Airbus is a very important customer. Indeed, the orders for A380 were to...
Conference and Exhibition Management in Berlin
Essay - 11 pages - Management
Conferences and related events are developing sectors which represent a significant part of the tourism industry. Generally, the type of venue can be divided in six parts, (BACD, 2006): •Hotels (53%) •Unusual venues (19%) •Conference / training centres (10%) •Multi-purpose...
Airbus -US and World Market
Market study - 10 pages - Business strategy
When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World Airways, Inc. had decided to include the...
Consumer behavior- McDonald's
Case study - 15 pages - Services marketing
If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...
EADS insider trading affair : Economic intelligence
Case study - 6 pages - Business strategy
Nowadays, the globalization is in expansion and the competition is aggravated. In its economical war, the major stake is the information which became the key success factor for many companies. Indeed the information allows watching the firm's environment as well as the following of the concurrent...
Kurt Vonnegut, Billy Pilgrim and David Irving: Tralfamadorians in Training
Case study - 5 pages - Literature
Where Billy Pilgrim begins, Kurt Vonnegut ends and this is where David Irving intrudes for good measure. However this is what makes the post-modern interpretation of this book so interesting (at least to this author). Certainly, an all pervading odor of fatalism and cynicism colors the work and...
Swinging London - 1963-1967
Essay - 4 pages - Philosophy
The Sixties are usually seen as a period of joy and optimism, especially in England, where they take place between two tougher periods of British history. The Fifties had indeed been quite difficult in the United Kingdom, socially and economically speaking. And during the Seventies, many problems...
Media in Germany after World War Two
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other information. In this...
Schnittke
Essay - 2 pages - Arts and art history
Schnittke was born in the Soviet Union in 1934 into a Russian Jewish family. The father was a German Jew from the Baltic area, and the mother was a Catholic from Germany. Given this, his first language was German. In 1945 for three years, he lived and studied in Vienna where he heard much of the...
Out of Africa vs. Multiregional
Essay - 2 pages - Social, moral & civic education
One of the biggest debates today in paleoanthropology concerns the origins of modern humans. Before humans evolved into modern form, Homo sapiens populated Africa and the Middle East, Homo erectus lived in Asia, and Neandertals populated Europe. As time went on, this diversity came to an end...
The Obesity Factor
Essay - 3 pages - Medical studies
As Becky waits for the bus on a chilly Thursday night she paces back and forth in anticipation. Stressing over why the bus is taking so long, she feels a pang of hunger in her stomach and realizing that she hasn't got anything at home to eat, she decides to quickly run across the street and grab...
Death Becomes Me: The Development of a Personal Eschatology
Essay - 8 pages - Psychology
Though the exact methods by which one might “die twice” are unclear, the sage wisdom of modern-day philosopher Chris Rock is undeniable: regardless of whom one may be, one will certainly die. Concordantly, according to philosopher Martin Heidegger death is not only an inevitable end,...
Identity development of the African American adolescent
Essay - 7 pages - Psychology
One definition of identity is who you are, what you do, and how you respond to the world around you. One develops this sense of self, an identity, during adolescence. Many contributing factors and variables affect this process to mold how an individual views him or herself. In addition to...
Shakespeare in vegetable underpants: Peter Stein and Peter Zadek's opposing approaches to Shakespeare
Essay - 9 pages - Film studies
“Shakespeare in underpants,” is how Peter Stein has described the work of fellow director and rival Peter Zadek, while the latter has called Stein's work boring and overly polished to the point that his actors become overcooked “vegetables” (Patterson 132, 168). Both German...
The mysterious history of Scientology
Essay - 6 pages - Social, moral & civic education
What is Scientology? The answer is as simple or as complex as the one asking and the one answering wants to make it. Since its creation in 1952, Scientology has been seen by some as a religion, others as a cult, still others as a joke. Is it, as its creator L. Rob Hubbard asserted, a philosophy?...
Airbus - Boeing War
Essay - 6 pages - Business strategy
The 27 of April 2005, at 10h29 the A380 plane has taken off for the first time of the airport of Toulouse. The A380 property of AIRBUS, company which conceives, develops, builds, sells and ensures the technical support after sale of the planes of the same name. On the other side of the Atlantic,...
Visions of America
Essay - 8 pages - Social, moral & civic education
As most of the exchange students who came here in Lund for one or two semesters, and who decided to attend the class on Swedish society and everyday life, I've been struck in several occasions by the Swedes, some of their behaviours or some elements of their everyday life I could barely recognize...
How does "Boating for Beginners" (Jeanette Winterson) use intertextuality to comment the world?
Book review - 5 pages - Literature
Boating for Beginners is a novel by Jeanette Winterson which belongs to post-modern literature and can be defined as a re-writing of the Bible. In her text, she uses a literary device called intertextuality in order to make comments on what she thinks is wrong in our modern society and for what...
Supply chain security in the United States
Essay - 10 pages - Management
A global supply chain links the United States and the rest of the world. Across the time, the focus has been put on reducing the costs of transport, and therefore resulted in a decrease of the ship crew, customs duty and requirements. However, Sept 11 posed a clear threat on global exchange, and...
Strategies of expansion at the time of deceleration: The case of LVMH
Case study - 10 pages - Business strategy
The year 2004 represented one of the best year that the world economy has experienced since the beginning of the millennium. Indeed the growth of the Gross World Product (GWP) has increased by 4 per cent in 2004 compared to only 2.8 per cent in 2003. However this high rate of growth in 2004 can...
The class action lawsuits
Essay - 3 pages - Other law subjects
We read about class actions almost everyday in the newspapers. The idea to gather together in order to sue big companies such as tobacco or food companies originates from the United States; however, as these lawsuits are increasingly successful, the phenomenon currently spreads into the whole...
Volkswagen's Touareg "Kong" advertising campaign study
Essay - 6 pages - Services marketing
December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance with Universal Studios. Thanks to this deal, the...
The colonial legacy of the Herero Genocide in Namibia
Essay - 10 pages - Modern history
What is the relationship between Namibia at the dawn of the XXth century, Mein Kampf and UNO? The Hereros establish the link; this community of Southwest Africa who, in spite of it, took part in the ideological elaboration of the genocides century. It is not a very common history which, for...
'Fairbus' or 'Unfairbus'
Case study - 10 pages - Business strategy
By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European aircraft manufacturers' global market share was...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...
