Globalization, food production and links to obesity
Thesis - 4 pages - Social, moral & civic education
This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and consumption patterns...
Airbus, A380 - Company profile
Case study - 41 pages - Economy general
Airbus is one of the world's leading suppliers of commercial aircraft. This 100-seater boasts a major portion of the market share of annual deliveries worldwide. Its market share has grown from 15% in 1990 to 52% in 2003. On December 31, 2003, its backlog of orders (1,454 aircraft) stood at...
The creation of the Vincennes Zoo
Case study - 7 pages - Biology
In 1860, the director of the National Museum of Natural History, Geoffroy Saint-Hilaire, wants to create a schedule to the Menagerie du Jardin des Plantes to study the behavior of animals in a larger and more similar space in their environment original life. The project is mainly driven by a...
Cultural differences in management
Essay - 31 pages - Management
As we have come to a world of economic globalization, more and more companies are working in an international approach. Globalization incites a multitude of situations and intercultural relations. The company is therefore faced with an assimilation of a lot of knowledge on the countries where it...
From Eurodisney to Disneyland Resort Paris
Tutorials/exercises - 24 pages - Business strategy
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...
The International Marketing Strategy Of Mc Donald's
Case study - 17 pages - Services marketing
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...
Quick: Risk management analysis
Thesis - 13 pages - Finance
Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...
The FIFA World Cup Germany 2006
Thesis - 4 pages - Sports
The FIFA World Cup was the most awaited event in the calendar for all enthusiastic football fans across the world. The FIFA World Cup is the biggest sporting event in the world after the Olympics. According to Franz Beckenbauer, the president of the bid committee, "the organization of final match...
A thorn beneath the shining armor: Churchill, Bishop Bell, and area bombing
Thesis - 6 pages - Modern history
No one cares to challenge the idea that Hitler needed to be stopped. I cannot think of a cow more sacred in the common mind—as I have known the common mind—than the righteousness of World War II. The enemy of the Allies was so ghastly, that even much-deplored developments on the part of...
Does Marketing threaten children's education at primary school?
Dissertation - 60 pages - Services marketing
This project aims to identify the ethical problem of marketing by aiming at children, and will focus on children in primary school. This area has interested people since the last decade and the likes of psychologists, doctors, marketers have always tried to understand the power of brands on...
The evolution of the communication strategy of McDonald's
Case study - 10 pages - Management
"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
The marketing strategies of organic fast food
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
A fatal attraction: Animal performance in Kafka
Case study - 8 pages - Educational studies
A careful study of some of Franz Kafka's most well-known creatures, and an exploration into the fantastical worlds in which they inhabit, will serve to open up an understanding of them that departs from a human-based appraisal. The pieces up for examination indispensably include his famous...
Big Mac, case study
Essay - 3 pages - Management
McDonald's is the largest food chain of the world. It is present almost everywhere in the world. It has so wide global presence that decision makers often use the products of McDonald's to devise economic measures of well being. One such measure is purchasing power parity. BigMac index is used to...
Animals Rights and Human Wrongs in a Fast Food Nation
Book review - 5 pages - Philosophy
The abolitionist movement in slave-era America was clear-cut and its ethos was simple: Free all slaves in the name of human rights. Looking back centuries later at those who argued for slavery, most would find holes in their argument that Africans were meant to be slaves because of their racial...
Integrating Moral Dilemmas
Presentation - 27 pages - Educational studies
“Let's make one thing perfectly clear-you are a character educator. Whether you are a teacher, administrator, custodian, or school bus driver, you are helping to shape the character of the kids you come in contact with. It's in the way you talk, the behaviors you model, the conduct you...
Re-branding junk food: firm strategies
Essay - 10 pages - Business strategy
American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing strategies, the Coca-Cola Company managed to reach the...
Feeding the American Family: Feminism and Food
Essay - 6 pages - Social, moral & civic education
Due to the multiplicity of duties and roles families play in American society, women with families face the increasingly difficult task of managing food preparation and providing nutrition for their families at once. Women with full-time careers must both conduct their own lives and care for...
Innovations in the restaurant business
Thesis - 29 pages - Business strategy
The paper deals with the brand related issues in the restaurant industry and is an attempt to highlight the image and identify trends in the restaurants industry. It highlight the various efforts and initiatives taken by restaurants worldwide to improve on their brands to remain competitive....
Exploring the dematerialization of the body: Gender roles in cyberspace - Imagination as resistance or global extensions of consumer capitalism
Thesis - 6 pages - Social, moral & civic education
This is a research paper which will investigate the relationship between architectural space, i.e. the home, the work place, the gendered body, in relation to the cyber-body as utopian space or new mechanism of containment and surveillance and re-inscribing of the dominant capitalist ideology....
International management: McDonald's
Thesis - 9 pages - Management
McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as “Aroma Café,” “Boston Market,” “Chipotle Mexican Grill,” “Donatos...
A closer examination of the phenomenon of globalization and its affect on India
Tutorials/exercises - 117 pages - Economy general
The term "globalization" has acquired considerable emotive force. Some view it as a process that is beneficial—a key to future world economic development—and also inevitable and irreversible. Others regard it with hostility, even fear, believing that it increases inequality within and...
Hydrodynamic modeling of circulating fluidized bed
Tutorials/exercises - 89 pages - Physics
Fluidization is an operation through which fine granular solids are transformed into a fluid like state through contact with a gas or liquid. Under the fluidized state the gravitational pull on granular solid particles is offset by the fluid drag on them, thus the particles remain in a semi...
Analysis and fabrication of the model of a crane with pneumatic lift
Tutorials/exercises - 71 pages - Physics
Within this dissertation, the manufacturing and fabrication of a prototype of a crane with a pneumatic lift is explained with the help of detailed diagrams. The project is held to covert each and every drop of theoretical knowledge into a crude conceptual and practical work. This introductory...
What is the impact of the Diesel gate on the German automotive industry?
Case study - 3 pages - Automotive marketing
This paper aims to assess the consequences of the scandal of the German automobile industry. The Diesel gate exposed the morally dubious actions of the VW group in the world, and some might say that this resulted in a drop of sales for the German car manufacturers. The group has, however, sold a...
Bahrain: Tourism and hotels
Thesis - 19 pages - Social, moral & civic education
The hotel industry is one of the oldest commercial endeavors in the world. The first inns were built way back in the 6th century B.C. and were a result of the urge to travel that happened after the invention of the “wheel". Husband-and-wife teams opened the earliest inns by providing...
Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
McDonald's and the McCafe coffee initiative
Thesis - 10 pages - Business strategy
McDonald Canada opened in 1976, after decade of operating in Untied States. McDonald Canada was first McDonald restaurant to be opened outside United States. Company's strategy was the same as in every country : be the first runner and leader in market, although food preparation, menu and...
