PESTEL Analysis - Carlson Wagonlit Travel
Case study - 5 pages - Tourism marketing
CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...
Country Risk : Social and Political Dynamics
Worksheets - 3 pages - Political science
Despite their effects on growth and macroeconomic equilibria, social and political crises have been introduced only recently into country risk analysis. Recent crises (Syria, Arab springs, Sahel civil war) put forward those issues and highlighted the gaps in current methods. The analysis...
The High Share of Temporary Employment in Spain
Essay - 2 pages - Micro-economy, job-unemployment
Temporary employment is an important issue in Spain regarding the high share of workers engaged only for a specific period of time. Indeed, according to OECD data, Spain has one of the highest rates of temporary employment among the labour force (aged between 15-65 years): 1 out of 4 dependents...
To what extent tradition, history, art, religion and politics can shape the economy of a region, a country or a continent? - The example of China
Essay - 5 pages - World geography
Economic growth and development in a country are not only the results of trade and economic policies. The economy, in a country, can also be boosted when the country offers a safe economic background such as secure private property or open trade guaranties. Institutions are fundamental in...
The Normative Role of the Cold War in Recent American History
Essay - 3 pages - Modern history
The Cold War was a period of tension that resulted from the conflict between the United States (capitalist) and the Soviet Union (communist) and their respective allies. This period has resulted in a lasting effect on the involved countries; it has influenced U.S. economic stability,...
The application of an EIB to address environmental challenges in urban Belgium
Thesis - 96 pages - Finance
Cities face increasing environmental challenges including, but not limited to; air pollution, CO2 emissions, energy, transport and waste management. The success of Social Impact Bonds (SIB) by solving social issues in a public-private partnership has been the driver for the development of the...
The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
Global Business Economics and Finance - AmRest Holding SE
Case study - 13 pages - International economy
AmRest Holdings SE is a public limited company with operations in the global bar and restaurant industry. The firm's headquarters are in Madrid, Spain. AmRest enjoys market dominance in Eastern and Central Europe. It operates several subsidiary firms, including Burger King, Pizza Hut,...
What development in the luxury sector? The case of China
Dissertation - 8 pages - Luxury marketing
Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...
European urban policies - A summary note on the urban agenda for the EU
Summary - 15 pages - Social, moral & civic education
Today more than half of the world's population lives in urban areas. This figure is projected to increase to 80% by 2050 (United Nations, 2019). Even though Cities are home to many complex, interlinked challenges (related to climate control, energy efficiency, pollution, and many more) they...
The multilayered essence of inflation
Essay - 4 pages - Economy general
Inflation, often associated with fears and misconceptions, is essential to global economic stability and household well-being. As a significant contributor to global economic dynamics, the complexity of inflation must be considered (Carstens 3). (...) The rise in inflation negatively impacts...
Human resources marketing: which strategies to attract and retain employees?
Dissertation - 11 pages - Human resources
A considerable number of business organizations have incorporated strategic human resource management initiatives in the current economic conditions. The primary reason for the widespread assimilation of strategic human resource management reflects the idea that it is responsive and comprehensive...
History of Great Britain
Course material - 8 pages - Pre-modern history
The period which goes from 1488 up to 1603 is often described as a Golden Age in the British history. Henry VIII, Shakespeare, the English Bible with the Anglican Church, the development of Parliament are among the numerous examples that are related to this period. The most important forces of...
Reflections on Brexit and personal development: navigating challenges and opportunities
Tutorials/exercises - 8 pages - Economy general
Brexit's impact encompasses numerous areas - from trade and investment to immigration and regulation. These areas are interrelated, and changes in one aspect could have knock-on effects on others, contributing to the complexity. For instance, new trade agreements could affect investment...
Oral Care Market in France
Market study - 8 pages - Marketing theories
Oral Care accounted for almost 1.2 billion € in 2016. Toothpaste is the dominant category with almost half of the market total sales in value. The market is driven by the increase in consumer awareness about oral care: French people are paying more attention to their teeth and, as a...
Management and cultural aspects
Course material - 25 pages - Management
Human beings have needs in order to survive and the purpose of economic activity is to satisfy these needs by providing people with what they need. Such needs will vary from person to person because each person seeks different things at different times. Those who are poor would like to satisfy...
ESG Reflective Report
Case study - 3 pages - Business strategy
In an analysis entitled "Risk-return performance of optimized ESG equity portfolios in the NYSE" written by Javier Lopez Prol and Kiwoon Kim and published in 2022, the authors find that High ESG optimized portfolios have lower returns and volatility than lower ESG ones (Prol & Kim, 2022). In this...
Economic development since the Second World war - (Developed vs. Developing World)
Essay - 5 pages - Economy general
After the Second World War, there have been significant changes in all aspects of life. The increasing concerns about the economic development caught much attention of economists. It is during this era that the European colonization ended and the world seemed to be divided into two parts whereby...
Is free trade preferable to protectionism?
Essay - 2 pages - International economy
In 2018, the United States increased its tariffs by almost $300 billion on imports, thus causing trade wars with China and Europe. This tariff barrier put in place by the former President of the United States, Donald Trump, is an offensive protectionist measure, that is to say a customs policy...
Measurement of Development
Course material - 11 pages - Economy general
There are at least four good reasons to measure development: - For policy making organizations (international organizations, governments, NGOs), we need to verify how the actions are making any progress. The point is to know is something if effective to change things. That requires tracking...
China's Economic Model - The Silk Road
Case study - 1 pages - Economy general
The Silk Road is as ancient as the Roman Empire and was the link between imperial China and the Western world. Chinese products transited overland, through central Asia and Asia minor, as well as on the seas, through the Gulf of Persia and then the Mediterranean Sea, before reaching Europe....
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Comparison of Macroeconomic Structure of the US and China
Case study - 2 pages - Economy general
The macroeconomic structures of the United States and China are fundamentally different due to their historical, political, and economic contexts. The U.S. operates under a capitalist framework characterized by free markets, while China has a socialist market economy that incorporates significant...
What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?
Case study - 4 pages - Digital & e-marketing
Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...
The staircase approach at Mckinsey & Company ? To increase competitive advantage
Essay - 2 pages - Management
McKinsey & Company suggest seven staircases that companies use to grow. In athletic management, improvement is constant since individuals usually join the profession with limited resources and experience, but with visions of greatness. The Athletics management firm that I work for was initially...
Management in the public sector
Course material - 10 pages - Management
In the public sector, business organizations do not exist to make profit but to provide services for the whole nation. The public sector is made up of organizations which are controlled by the government, the state or the local authorities. They can be divided into 3 categories: - Public...
Estonia's Banking System Overview
Case study - 14 pages - Finance
This document is a PowerPoint presentation in which is given an overview of the Estonian banking system. The sector, news and events will be analyzed before providing a conclusion.
PESTEL Analysis - Lafuma
Case study - 5 pages - Sport marketing
Lafuma is a pioneer in the field of outdoor sports equipment. Since 1930, it has designed and manufactured sports and leisure equipment in France. Over time, the company has evolved. In fact, metal frame backpacks were introduced by the company in 1936. The company began manufacturing camping...
Airport Expansion and Economic Sustainability
Case study - 2 pages - Business strategy
The transportation network of society depends heavily on airport infrastructure, which also presents serious environmental challenges. Massive investments are required, according to COVID-19, to prepare for handling passengers from all over the world and to update and rehabilitate the outdated...
