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29 Sep 2010
doc

Primacy / Supremacy of European Community Law against Sovereignty of the Member States

Essay - 25 pages - European law

Today the European Union (EU) consists of 27 Member States; it reaches from the Atlantic coast of Western Europe all the way to the Black Sea of Eastern Europe. In the European Union, the most important and closest collaboration between the Member States happens via the European Community (EC)....

29 Sep 2010
doc

Great Britain during the Second World War

Essay - 3 pages - Modern history

Since 1933, the UK and France were not weren't ready economically and financially to wage war against Germany. In 1933, its leader Adolf Hitler, seized power lawfully, and wanted to take revenge after the humiliation of the Versailles Treaty. Indeed, after WWII, France, the UK and the USA...

09 Jul 2013
pdf

History 9067/3: international history, 1945 - 1991 - published: 09/07/2013

Case study - 4 pages - Modern history

On 24 June 1948, Stalin of the Soviet Union, or USSR, blocked all ground and water access from West Germany to West Berlin. In response, the US brought supplies into West Berlin from the air. This, known as the Berlin airlift, lasted for almost a year. Then, on 12 May 1949, the blockade,...

26 Apr 2009
doc

Heine's philosophical thinking

Thesis - 10 pages - Philosophy

This essay will explore ideas from “On the History of Religion and Philosophy in Germany” written by Heinrich Heine, one of the most famous German poets and cultural figures in general, of the early to mid 19th century. The paper will argue that in his often enigmatic and...

09 Jul 2013
pdf

Late nineteenth century imperialism can best be understood in terms of concerns over national weakness rather than as an assertion of national strength. Discuss.

Case study - 5 pages - Political science

The last quarter of the nineteenth century saw European Great Powers, including Great Britain, France and Germany, engaged in an active colonial policy, or what historians may term New Imperialism. This era was marked by the formalisation of colonies and empire through treaties, as well as...

13 Jul 2009
doc

Bulgarian, Romanian and Hungarian involvement in the Second World War

Thesis - 5 pages - Modern history

The Second World War is commonly misconstrued as an ongoing altercation perpetrated by the singular vision of a power-hungry maniac. Yet to assign accountability to Hitler himself is to ignore the conspiratorial actions of the Nazi's minor allies, whose participation in the war was less about...

29 Sep 2010
doc

Intercultural management : EADS's merger

Case study - 12 pages - Management

Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...

13 Jan 2009
doc

Parties and party systems in contemporary democracies

Essay - 5 pages - Political science

Laver and Schofield wonder what makes length of a government's life through the examples of Italy and Germany, but also of other countries. Firstly, is the number of parties of the political system related to cabinet stability? This is right in Italy, Belgium and Finland. They have a...

27 Oct 2024

Nescafe's Global Communication Strategy

Case study - 5 pages - Communication

In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a huge company - Nestlé....

15 Jan 2009
doc

"The national influence on the European integration"

Essay - 7 pages - International relations

EU is regulated by a supranational institutional system, which still takes into account the national sensitiveness. Nevertheless, there is not a traditional strong supranational authority. Indeed, there is neither army nor police, and the decision making process is mainly based on consensus; and...

29 Sep 2010
doc

The strategy of Honda

Case study - 5 pages - Services marketing

Honda is a Japanese conglomerate and produces automobiles (the automobile service represents more than 80% of its revenue), motorcycles, power products and power tools and offers financial services. Honda became famous abroad and expanded from Japan to the US in the 50s and to Europe in the 60s,...

29 Sep 2010
doc

Strategic management of EDF - Electricité de France (in 2010)

Case study - 35 pages - Management

From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...

13 Jan 2011
doc

Women during the Second World War (1939-1945)

Thesis - 10 pages - Modern history

The Second World War, which lasted from 1939 to 1945, was more terrible than the First World War. The First World War was fought in France, and did not have any particular villains. However, the Second World War involved conflict at the global level as almost all major nations of the world were...

19 Aug 2021

Introduction to economic principles and terminology

Course material - 20 pages - Theories and economic notions

Economics is currently in a phase of uncertainty: economics is not an exact science. There is a rising trade war between the US and mainly but not only China. The US also has trade disagreements with the EU and its partners in NAFTA (North American Free Trade Association: Canada and Mexico)....

27 Jan 2011
doc

Can one compare Nazism with Communism?

Essay - 11 pages - Modern history

The only truth that the totalitarian power recognizes is the one needed at the time, and the only freedom that the power recognizes, is that of expressing the "truth". It is in these very powerful words that Vaclav Havel described a characteristic of totalitarian rule in his Political Essays in...

23 Mar 2011
doc

Aldi, the giant discount stores: concept and strategy of international expansion

Case study - 12 pages - Services marketing

ALDI was founded in 1948 by the Albrecht brothers, Karl and Theo. The Aldi Group started a discount grocery chain, with over 8000 stores worldwide. The company has operations in Germany, Europe, America, and Australia. The headquarters are based in Essen, Germany. With over 8,000...

29 Sep 2010
doc

Competition between European football clubs - published: 29/09/2010

Case study - 25 pages - Business strategy

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...

29 Sep 2010
pdf

Internship Report - Publicis Frankfurt GmbH (2006)

Essay - 43 pages - Services marketing

I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt...

27 Jan 2011
doc

Competition between European football clubs

Dissertation - 37 pages - Management

In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...

27 Jan 2011
doc

Analysis and strategy of AXA

Case study - 5 pages - Business strategy

I) Activity: AXA is a global company that enjoys a favorable international reputation. It has acquired 3% of the world insurance market. AXA is one of the world's leading insurance companies and has a turnover of more than 90 billion €. It has 65 million customers worldwide and 150,000...

19 Sep 2013
doc

The Most Important Legacy of World War I: The League of Nations

Case study - 2 pages - Educational studies

It is often debated which of the great wars had a greater impact on the course of history in regards to domestic and foreign affairs. In such a debate one simply cannot escape the legacy of WWI. This first war, with its innumerable casualties and changing tides, set the stage for WWII and made...

17 Sep 2013
doc

The White Rose Movement

Case study - 5 pages - Political science

Most Americans never have and hopefully never will experience living under a totalitarian government, and therefore cannot imagine the difficulties and the severe consequences that resulted from opposition. It was impossible to speak openly because one never knew who might be Nazi spies or...

03 Mar 2011
doc

Plan for marketing of Levi Strauss Signature in Europe

Essay - 13 pages - Services marketing

Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...

12 Jan 2009
doc

To what extent is Belgium a sui generis federation?

Thesis - 6 pages - Political science

Only 25 countries out of the 193 world-wide existing operate with a federal political system . If we look at the ones situated in Europe, there are very few: Austria, Belgium, Germany, Spain , and Switzerland. I am here interested in the newest one: Belgium. The reforms starting the...

23 Oct 2007
doc

The European Union

Tutorials/exercises - 11 pages - European union

The European Union, which formed under this name in 1992, currently consists of 25 nations and covers much of Western Europe. The European Union is an enormous organization that was initially created to maintain peace and security between European states through various political and economic...

26 Apr 2009
doc

The murderers among us: Post-War German rubble films. The complexities of thematic and visual meaning

Thesis - 9 pages - Film studies

This paper will discuss the first post-world war II film to be made in Germany. The film, entitled The Murderers Among Us (Die Morder sind unter uns, 1946) was directed by Wolfgang Staudte. It is the first in a series of films, which are collectively entitled (Trummerfilme) which means...

29 Sep 2010
pdf

Amazon.com entering the Australian Market

Case study - 69 pages - Services marketing

Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...

04 Oct 2010
doc

What accounts for differences in the ownership structures among advanced industrialized countries? What are the leading theoretical perspectives? What are their strengths and shortcomings?

Thesis - 8 pages - Economy general

Corporate governance is a topic which is becoming more and more discussed in international business academia; there is still intense debate amongst leading theorists about the key issues concerning ownership structuring differences . Corporate governance and ownership structures are two separate...

31 Dec 2010
doc

Adapting Planet Reebok advertisements to suit Europe (2006)

Case study - 5 pages - Business strategy

Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...

04 Jan 2011
doc

Analysis of a company: H&M

Thesis - 31 pages - Management

Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...