Venture in international markets - Picard in Brazil
Case study - 40 pages - Business strategy
Picard is a French frozen food retailer focusing in its own brand product lines. Currently, Picard has over 800 stores in metropolitan France and has a market share of approximately 20% in the frozen food market. The retailer´s overall strategy is characterized as a premium proposition...
The paradox of poverty in Nigeria: Junior engineers, technicians and scientists (jets) as panacea
Thesis - 5 pages - Social, moral & civic education
Among the countries in the world, Nigeria is one with a high level of poverty. The case of Nigeria however presents a glaring paradox. The country is rich but the citizens are poor. Despite the abundant human and natural resources in Nigeria, majority of the citizens are living in poverty. It...
Assess why the era of embedded liberalism (1945-1974) came to an end
Essay - 6 pages - Philosophy
One of the most important events of the 1970s was the end of the era of embedded liberalism; it brought about a change in the world order. Embedded liberalism was weakened, if not undermined, not by neo-protectionism, but by neo-liberalism (Adrian Jones 2005). Neo-liberalism entails heightened...
International finance
Case study - 6 pages - Finance
When we study the international economy, like domestic activity, requires money and the same forces which lead to convergence on a single domestic money lead to convergence on a single domestic money lead the world to convergence on a limited number of international monies....
The diversification of Oman's economy to oil alternative sources of income
Case study - 3 pages - Social, moral & civic education
Oman relies heavily on oil for its economy which contributes a large proportion of the GDP of this country although it's not a large producer like its neighbors who heavily rely on oil in their economies. To reduce the gap left by oil in the GDP, agriculture and fishing play a...
Monetary and macroeconomics interrelations between countries
Case study - 4 pages - Educational studies
International finance is a division of financial economic that deals with monetary and macroeconomics interrelations between countries. It is also referred as international macroeconomics. It involves the economic relations between different countries and involving how the respective countries...
Invest in China
Essay - 3 pages - Economy general
In the last three decades, China has known a fundamental shift. Indeed, China turned its socialist planned economy into a market economy. The government, through a lot of reforms, is gradually opening its doors to the free market. The entry of China in the WTO in 2001 has forced the government to...
Microeconomics: United States Economics
Thesis - 5 pages - Economy general
Most people I know have iPods, drive high-horsepower automobiles with complex inner workings, and pay little attention to newspaper articles regarding oil, stocks, and debt. First off, nobody wants to think about the avalanche amount of debt that's accumulating and what it can do to an economy...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
"History of Capitalism" (part 4 to part 7) by Michel Beaud (2000)
Book review - 35 pages - Economy general
Capitalism is a logic based on the production of goods. It became prominent in Britain along with Europe and the United States during the "early industrial" era from 1770 to 1860: Textiles, machinery, railways and arms. But capitalism in its historical movement, also concerns the capitalist...
Communism and it's success in China
Case study - 23 pages - Political science
Communism is an ideology that seeks to establish a classless, stateless social organization based on common ownership of the means of production. It can be considered a branch of the broader socialist movement. Communism as a political goal is generally a conjectured form of future social...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...
Marketing plan: Roquefort Papillon
Thesis - 18 pages - Business strategy
Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a...
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
Exporting French toys to Canada
Market study - 20 pages - Business strategy
Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an...
Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves addressing...
Keynesian economics: The transition to the Washington consensus
Thesis - 5 pages - Economy general
Recent political events concerning the international economic downturn have revived the discussion of Keynesian economic theory due to the apparent failure of free market neo-liberalism. On 26 September, 2008, French President Nicolas Sarkozy remarked that “we must rethink the financial...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
The tourism marketing of Dubai: Why it's a success
Thesis - 25 pages - Geology
Dubai has emerged as one of the most attractive tourism destinations in the world with the help of an excellent marketing strategy, which gives the city a unique identity in relation with its origins. Dubai has chosen to invest in tourism as the ruling power had the foresight to realize that oil...
Support Network for French SME's : a help to international expansion
Dissertation - 35 pages - Business strategy
Currently "No one can ignore his neighbor". The current means of communication have finally erased borders. The "far away" countries no longer exist. Economic globalization is now a fact and companies, whatever their size, cannot refuse the fight, otherwise they will disappear. Large French...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China
Dissertation - 12 pages - Services marketing
The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures seem...
Marketing techniques in the energy Industry
Thesis - 8 pages - Services marketing
The objective of this analysis is to evaluate the functional areas of marketing, financial resources, human resources, technology, operations and research and development relative to how they influence the success of companies within the global gas and petroleum energy production industry. The...
Lowe's companies inc.
Essay - 10 pages - Business strategy
Lowe's Companies, Inc. is the second largest home improvement retailer in the United States. It offers specific products and services in line with decorating, renovating, remodelling, repair of home and commercial buildings. As of February 2, 2007, Lowe's has opened 1,534 stores in all 50...
Report on Vodafone's success strategy in Europe
Tutorials/exercises - 59 pages - Business strategy
Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...
The impact of the Beijing Olympic Games in China
Dissertation - 52 pages - International relations
In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to the world....
Globalization and Inequalities: Towards a World Without Poverty: Theories, Institutions, SDG's Policies, Future Perspectives for a Better Society
Essay - 9 pages - International relations
When we talk about globalization, we mainly think about how it has been a driver and shaper of our current society. Despite having increased and revolutionized the economic exchanges, it has largely impacted our cultural and political processes by perturbing them. Globalization appeared and...
The Stability Pact
Essay - 5 pages - Constitutional law
“The Stability Pact is stupid, like all decisions that are rigid […]” this declaration made by Romano Prodi in an interview for the French newspaper: Le Monde in October 2002 had given a nasty turn to the economical and political European scene. This quotation of the former...
Should Lipton leaf tea enter the Brazilian market?
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile. Nevertheless, this market...
Carrefour in China
Case study - 42 pages - Services marketing
"I have confidence in the ability of the Group's management team to continue the satisfactory implementation of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future". These are some words of...
Economy of Vietnam
Essay - 4 pages - Economy general
In order to have an overall understanding of a given economy, one must take into effect numerous elements and factors. It starts with a general economic framework for the particular country or region, as it gives the necessary background figures to analyze the economy as a whole. Predicting the...
