The role of e-commerce within the global economy
Essay - 3 pages - Economy general
Nowadays, the business world is driven by two economic trends: globalization and the adoption of information technologies. Those changes are entirely linked. “Technology is both driven by and a driver of globalization, as both forces continually reinforce one another” (Bradley et al.,...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses...
Are the French rail strikes ethical?
Essay - 7 pages - Human resources
What are ethics? The definition of the dictionary is the following: “a set of principles of right conduct”. It is linked to morality too. We can find this concept in a lot of aspects of life. It touches the social environment. A good person is someone who follows an ethical and moral...
The French cultural exception: Exception or exclusion?
Thesis - 5 pages - Sociology & social sciences
In a bit more than one decade, culture has become a crucial issue of the globalization process. In fact, the IT revolution along with the development of transport, the increase of the international commercial exchanges and foreign investments, and the constitution of multinational conglomerates...
Foundations of Economics and Sociology Foundations of Economics
Course material - 25 pages - Economy general
It is within the multiple and different enterprises, which together define to a large extent a national economy, that the observation of economic and social facts is the most extensive and undoubtedly the most visible. The company is a reality that weaves its way through our daily lives...
How does the Netherlands establish itself as a leader in the world agricultural market and food industry?
Case study - 7 pages - Business strategy
Agriculture is one of the most strategic sectors in the world today. In addition, the current circumstances linked to global warming require us to question ourselves more and more about new ways of farming to adapt to such a situation that none of us have known before. In addition to agriculture,...
Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...
How do the French and Chinese negotiators process their thoughts in negotiation? Do different thought processes result in different opinions and solutions?
Essay - 13 pages - Management
In the context of globalization, models of businesses and management tend to be similar across the globe. Import-export is increasing everyday; for business purpose, people are flying from western to eastern countries and eastern to western countries all the time. However, some cross cultural...
The French energy market
Thesis - 8 pages - Economy general
On July 2007 started the last step of the opening up of the energy market in France, i.e., of the electricity and gas markets. This process started in 1996 when the European Union decided to open up its market and liberalize it, in order to create one single market without monopoly. It was a big...
Financial analysis of the French company Carrefour
Thesis - 10 pages - Finance
Carrefour SA is a France-based company that is engaged in retail distribution. It was founded in 1959 and opened its first supermarkets and hypermarkets in France in the 1960s. During the following two decades Carrefour expanded in Europe (UK, Italy) and widened its service range (consumer...
SWOT Analysis - Lafuma
Case study - 5 pages - Business strategy
Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company...
Historical background and analysis of Mexico's economy
Thesis - 10 pages - Social, moral & civic education
Learning from Mexico's past could provide for a great future, it is a matter of implementation, dedication and a devotion to right the wrongs, and an appreciation that building for the future is worth the sacrifices of today. Mexico's economic history provides for a confounding topic of interest....
France's Castles - Focus on their Parks and Gardens
Case study - 6 pages - Geography
Parks and gardens became part of France's heritage in the 1980s. This recognition came late in the day, as France has a historic signature in terms of parks and gardens: the French garden. France is a country of castles. Over the last forty years or so, garden design has been...
PESTEL Analysis - Nutella
Case study - 5 pages - Brand management
Nutella is a brand that belongs to the famous Ferrero group, known the world over for its chocolates during the Christmas holidays, in particular and it's spread with an inimitable taste whose success is no longer to be proven. In 2018, the group recorded a turnover of 11.2 billion euros,...
The Digital Transformation of BNP Paribas
Case study - 15 pages - Bank marketing
This report will focus on a traditional French bank: BNP Paribas. Indeed, the objective will be to take a look at its evolution since its creation and how it has adapted to the evolution of technology. Faced with a growing Fintech industry, it is interesting to understand how BNP Paribas...
Mass consumption and crisis situation - Parallel with the Coronavirus
Case study - 4 pages - Clients and users behaviour
In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in order to...
Supply Chain Management: The Main Groups in the Transport/Logistics Sector
Case study - 9 pages - Logistics
In all liberal economies based on the free movement of goods, people and capital, the transport and logistics sector is essential. The logistics sector is also one of the most dynamic in France, representing 10% of French GDP and generating nearly 2 million jobs. For several years, the...
New Theories of International Trade
Essay - 7 pages - Theories and economic notions
Through this quotation from Joseph Stigltiz, co-prize winner of the 2001 Nobel Prize in Economics for his work on asymmetric information, we note the interconnection between countries that globalization brings about: with its advantages but also its disadvantages. A questioning of this process...
Interpreting macroeconomic signals
Course material - 46 pages - Economy general
As an economist, what you need to forecast is not so much the end value of the economic indicators. Indeed, markets already have some believes and price in those expectations. What is important to forecast is what the markets are going to change their expectations and when this will occur. To be...
Towards a Federation of Nation-States? - From the Milan summit to the Nice one (1985-2000)
Course material - 7 pages - Modern history
To try to describe the aim of the European Construction at the beginning of the 90ies, Jacques Delors, president of the European Commission from 1985 to 1995, invented the concept of a Federation of Nation-States. An oxymoron? What does national sovereignty become in such a system? But still it...
SWOT Analysis - Emirates
Case study - 5 pages - Tourism marketing
The tourism sector is one of the most important sectors for the economy, regardless of the country. However, tourism has been impacted by the onset of the health crisis, which has generated millions of euros in losses worldwide for the entire segment. Airlines have also been hit hard by...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...
Chilean Wine Industry
Case study - 11 pages - Business strategy
In today's globalized economy, international competitiveness in the international market is a growing concern for all stakeholders including government and firms. While the corporate leaders embrace dynamism to cope with the changing business climate, strategies of the firms are subject...
The Interplay of National and European Considerations in the Foreign Policy of EU Members - France and Germany
Course material - 11 pages - Political science
Since the origins of the European project, Europe has depended on close Franco-German cooperation. As we have seen, all the big moves forward were possible because of the basic Franco-German agreement; the last major instance was Maastricht in 1992. The other countries had to follow. Of course,...
Corporate strategy - Disney +
Case study - 9 pages - Business strategy
Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...
Can France abandon nuclear power in favor of renewables?
Case study - 12 pages - Ecology & environment
From a social, economic and political point of view, the subject of energy transition is more relevant than ever in France. Indeed, the energy transition aimed at reducing the consumption of fossil fuels, fighting against global warming and promoting renewable energies are major challenges for...
Interaction of sectors and real money
Case study - 3 pages - Educational studies
The importance of money as means of payment and as a unit of account and the relationship between the money supply and the change in the general price level is among the topics of greatest interest of the first economic thinkers. Initially, the concern was with the role of money in the...
The Interplay of National and European Considerations in the Foreign Policy of EU Members - The Countries Other than France and Germany
Course material - 8 pages - Political science
France and Germany alone can no longer call the tune in the EU. They henceforth have to take much more into account the agenda of the other members. We shall see first that agenda, regrouping, of course, the different countries into larger groups along their affinities, and then the possible...
PESTEL Analysis - Lafuma
Case study - 5 pages - Sport marketing
Lafuma is a pioneer in the field of outdoor sports equipment. Since 1930, it has designed and manufactured sports and leisure equipment in France. Over time, the company has evolved. In fact, metal frame backpacks were introduced by the company in 1936. The company began manufacturing camping...
Towards a Kind of European Constitution? From the Saint-Malo Franco-British Meeting to the Lisbon Treaty (1998-2007)
Course material - 6 pages - Modern history
In 1998, Prime Minister Blair had to realize that the fact that GB did not participate in the Euro would actually marginalize her inside the European Union. He decided to recover the initiative, and to take up the subject of European defense, where GB could contribute in an important way, because...
