French wine exports in Japan
Thesis - 26 pages - Services marketing
France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French...
Are IFRS standards beneficial to the French companies?
Dissertation - 46 pages - Accounting
Multiple accounting policy discrepancies have raised awareness that a solution should be found to harmonize and unify accounting standards. Thus, in 1973, ten countries got together to try to respond favorably to this issue and they established the IASC (International Accounting Standards...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Porter's Five Forces - Areva, the French nuclear energy operator
Thesis - 4 pages - Business strategy
As a world leader in its sector, and the flagship company of the French nuclear power industry, Areva must defend certain commitments that allow it to remain competitive. However, it must also preserve its public image in the sensitive field of nuclear energy. It is also led, like most...
The persistence of the National Front in French politics: It's impact beyond the 2002 presidential elections
Case study - 12 pages - International relations
Spring 2002, after living through the empowerment of the far right party FPPO led by Jorg Haider in Austria, the European community sees the first important action of the extremist right wing in a big European country, France. It is on the 21st of April that Jean-Marie Le Pen, leader of the...
The situation of the French energy market within the European Union: Case study
Thesis - 6 pages - Services marketing
Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the foundation for the modern-day European Union. EU aims...
International management: french capsule market
Market study - 10 pages - Services marketing
In its early years, coffee was considered a luxury product reserved for the rich. Then in the 80s, this changed and coffee became a common beverage that the everyone could afford. Because of this changed image, sales plummeted and coffee companies had to work hard to restore coffee's luxury...
The French aerospace sector
Market study - 6 pages - Services marketing
Each country tries to realize a comparative advantage in a sector and also to have the benefit of producing goods. In the past, at the earliest of capitalism, Ricardo explained this comparative advantage with two main factors, the natural resources and the labor force. Nowadays, in a world...
The aftermath of the French influence in Africa?
Thesis - 8 pages - Political science
In the year 1960, France tried to play an active role in the Third world to affirm itself vis-a-vis the two large powers that clashed during the Cold war. Deprived of the major part of its colonial empire, it has assets which will enable it to bond well with the recently decolonized countries....
The French big gun in retail: Carrefour
Thesis - 11 pages - Services marketing
Carrefour is the French world challenger and the European leader in the retail industry and also the second largest retail company worldwide. In order to maintain the position of Carrefour as a global retailer and due to the high competition, marketing researches have to be undertaken to...
International marketing plan for a French car manufacturer
Case study - 12 pages - Business strategy
Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric /...
A comparative analysis of the French baby wears market and its main competitors
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Marketing of the 21th century: EcoATM, the French recycling market
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
"Grande Politique": The foreign policy of Théophile Delcassé and the construction of a French alliance network
Thesis - 6 pages - International relations
In the beginning of the 20th century, France appeared to be a great and powerful nation in Europe. She had two main preoccupations concerning her foreign policy: on one hand France wanted to reinforce and expand her colonial Empire; on the other hand she had the will to maintain and strengthen...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...
Global consequences of Chinese growth: Impact on the world economy
Thesis - 25 pages - Economy general
Over the past decade, the People's Republic of China has been pursuing an average annual growth of 9%. It has now become the 4th largest world power after the United States, Japan and Germany, but ahead of France and the United Kingdom. However, China currently accounts for only 5% of global...
Impact of the French Revolution on 19th century France
Essay - 9 pages - Modern history
It is quite difficult to discuss the impact of the French revolution on the French society for the country had difficulty accessing stability in the 19th century. Indeed the intervening decades witnessed four major upheavals: in the 1790s, 1830, 1848 and 1870, which brought a whole...
The Tourism sector in Chile: Chilean economy and Implantation of foreign companies
Case study - 8 pages - Economy general
Between 1973 and the early 1990s, Chile underwent a troubled political situation with a dictatorship situation of the government. Logically, the destinations in this situation remain on the sidelines of world tourism. But when the political crisis in Chile had subsided, giving way to democracy...
Is the first job contract the real cause for the 2006 French riots?
Thesis - 5 pages - Social, moral & civic education
On August the 5th 1981, President Reagan fired 11,359 striking air traffic controllers who had ignored his order to return to work. It might seem utterly mad to a French audience because since May the 25th 1864, the Loi Ollivier has authorized the "right to be on strike". Indeed, the...
Suitable area for Paris to get a French global city region
Thesis - 9 pages - Journalism
As Saskia Sassen well defined it, a global city region is a region that “overlaps the global city” . Today, it can be admitted that Paris has a lot features that make this city close to a “global city”, such as the central corporate functions, and the “highly specialized...
The French identity
Thesis - 3 pages - Social, moral & civic education
The idea of what it is to be French changed throughout the early 20th century. Under the third republic government many techniques were used to, in essence, create Frenchmen who shared the same goals and ideals as the rest of this country. If the country was unified with the goal of...
Underground Economy in the European Union: Moonlighting
Essay - 24 pages - Economy general
The black market, also known as the underground economy, has a substantial arsenal of words to describe it: black economy, illegal economy, unreported, unrecorded, ghost, invisible economy etc. Undeclared work also falls into the category of underground...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and Internet....
What future does the French public hospital hold?
Essay - 165 pages - Management
Within ten years, the French public hospital system's organization experienced several structural reforms. New managerial concepts coming from the industrial for-profit field spread into the public hospital sector, and outcome-oriented rationales replaced the unconditional answer to the...
Critically assess available explanations of the rise of the National Front, and assess and explain its impact on French politics
Essay - 5 pages - Political science
The National Front was founded in 1972 by Jean-Marie Le Pen and since the 1980s has managed to enter French political life. The European elections of 1984 saw the National Front gain 11% of votes, and in the parliamentary elections of 1986 and 1988, the National Front won 10%. The...
Coach: introduction of an American leather goods producer to the French market
Essay - 8 pages - Services marketing
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies have...
Globalisation and nation-sates: « The logic of the world economy has in many ways transcended the scale of nation-states » (Knox and Agnew, 1998: 372)
Essay - 4 pages - Political science
Globalisation is a complex phenomenon based on an economic dynamic of internationalisation of trade and the emergence of a single world market but that entails significant geographical, political and cultural repercussions. Indeed, the volume of international exchanges of goods has been...
A recursive correlation between economy and psychology: A specific focus on the new corporate governance theory
Case study - 12 pages - Management
It has always been an intrinsic issue of economy: accused of being disconnected from individuals' reality, this science has been attacked for long times, by various researchers and experts, such as psychologists. And effectively, a plethora of arguments have been provided for integrating...
