Operating a hotel efficiently
Thesis - 40 pages - Business strategy
The hotel industry is perhaps, one of the oldest commercial endeavors of the world. The first inns date back to the first century B.C., The inns of the biblical time offered a little more than a cot or bench at the corner of a room or a table. Most such establishments were no more than private...
Report on the Italian taxation
Essay - 14 pages - Finance
Faced with economic developments and globalization, it became common to see companies in different countries better meeting the demands and also strive hard in order to save some money. The establishment of French companies is easier in Europe because of the existence of certain conventions...
Analysis of Carrefour's failures and success (citing the example of China and Mexico)
Thesis - 12 pages - Business strategy
‘Carrefour', which means ‘Crossroads' in French, is an international hypermarket chain headquartered in Levallois-Perret. A year after its conception in 1959, its first supermarket was opened in Annecy in Haute-Savoie. Today, in the large distribution sector, the Carrefour group is the...
Ikea, brand audit
Essay - 6 pages - Business strategy
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...
How did the feminist politics appear in the nineteenth century?
Essay - 4 pages - Political science
The nineteenth century was very significant for women, mainly because they were at a turning point in their living conditions. It was ascertained that their place was at home and they were not able to think, unlike men. This situation was considered as unbearable by a growing number of women and...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
A study on E-Commerce
Case study - 16 pages - Business strategy
E-business is what happens when you combine the broad reach of the Internet with vast resources of traditional information technology system. It uses the Web connect together customers, vendors, suppliers and employees in a way never before possible. They do business on the Web, and consequently...
The operational methods of Pepsi Co in India
Tutorials/exercises - 20 pages - Business strategy
A century ago, the world would have never expected that the syrup that cured the stomach disorders would quench the thirst of millions of people in the form of aerated beverages. The soft drinks, which we normally consume in our daily life today, were initially developed, as syrup for cure of...
How can we make an end-studying project in India?
Essay - 6 pages - Sociology & social sciences
The overwhelming image of India is of a country stricken with poverty, consumed by religious hatred, burdened by an excessive population that shows no signs of diminishing, and divided by distinctions of class, caste, ethnicity, and language. Few people, particularly in the West, thought that...
The role, significance and impact of supply chain management in the FMCG sector
Thesis - 11 pages - Management
FMCG refers to consumer non-durable goods required for daily or frequent use. Typically, a consumer buys these goods at least once a month. The sector covers a wide gamut of products such as detergents, toilet soaps, toothpaste, shampoos, creams, powders, food products, confectioneries,...
Critical race theory and the hidden curriculum: Social works implications for education
Thesis - 7 pages - Social, moral & civic education
Throughout the Philadelphia transit system stations there is a notable repetition of an advertisement for McDonald's 365Black campaign. A photo of various African American franchise owners is captioned by a phrase to the effect, “This Neighborhood is Our Business”. Within this image,...
Strategic marketing for Constellation Wine
Thesis - 11 pages - Services marketing
Constellation Corporation has a very specific business. They import wine in barrel, and then they bottle it by using their big brand portfolio. They also produce wine but it's a minor part of their business. The major part is to market and sell a broad portfolio of wines throughout the world. The...
McDonaldization: Old wine new bottles
Thesis - 3 pages - Business strategy
The ubiquitous golden arches of McDonalds are recognizable worldwide and for many represent the pillars of democracy and free enterprise of America. However, in recent times, much infamy has fastened itself to the McDonalds Corporation and other fast-food chains for their steadfast adherence to...
The wicked witch of Western Europe who managed the gap of the East
Case study - 3 pages - Management
Just a few years ago, I worked at a store called UniQlo. UniQlo is a popular clothing franchise, the Japanese version of the Gap. I shopped at UniQlo during a trip to Tokyo, so I was really excited, not only to see that they would be in New York City, but also that they were hiring. I needed a...
Star Wars: The Phantom Menace
Thesis - 2 pages - Film studies
Many times when I watch a movie, I ask myself, why in the name of all things good am I watching this film? Who in the world would ever find this entertaining or interesting? What purpose could this possibly serve? These and many other thoughts went through my head while watching The Phantom...
The Ikea site visit : organisation of Saint Quentin Fallavier platform
Case study - 16 pages - Logistics
IKEA is a privately held international low-cost home-furnishings retailer. It was founded in 1943 in Sweden by Ingvar Kamprad, but is now owned by a Dutch-registered foundation, which is still controlled by the Kamprad family. This foundation, whose offices are in the Netherlands, Sweden and...
Plessy Vs Ferguson, 1896
Law case - 5 pages - Civil law
Slavery was 'politically' abolished during the Civil War in 1863 by the 'Emancipation Proclamation' of President Lincoln, who used his formal powers in order to deprave the south of its first source of income. This was rather a pragmatic declaration than a real political decision....
Coca Cola - presentation of the company and its strategy
Case study - 12 pages - Services marketing
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of the Coca-Cola Company represent...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
Strategy of the IKEA group
Case study - 27 pages - Business strategy
Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...
HRM Practices in Post-bureaucratic Era
Essay - 3 pages - Human resources
The history of human resource management (HRM) dates back in the 19th C, when the then called “welfare secretaries” came to existence in organizations. These welfare secretaries were women solely concerned with the protection of girls and women. Their establishment was triggered by the...
Strategic management - example of the company "Apple"
Case study - 15 pages - Computer science
The Apple Company is present in the technology sector. It operates in three business areas with main strategies: - Computer: design and production of computers (desktops and laptops), development of operating systems and software. - Music: design and implementation of MP3 players, their media...
Returned management at Hilton Worldwide
Essay - 9 pages - Management
In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power attraction. However,...
Starbucks: Development strategy
Case study - 5 pages - Services marketing
Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...
Hippopotamus
Case study - 18 pages - Services marketing
In this case, we will consider the servuction process in a restaurant. The restaurant we are studying is not a classic restaurant. It is part of a chain which implies a degree of standardization of the offers, and the recognition of the sign among the public. This represents a strong competitive...
Ben & Jerry's campaign plan for the "Fair Trade" campaign
Thesis - 6 pages - Services marketing
Ben & Jerry's is an American ice cream company founded in 1978 by Ben Cohen and Jerry Greenfield. It's a division of Unilever and manufactures ice creams, frozen yogurts, and ice cream novelty products. To define the marketing plan of the company, we have to use the SOSTAC method (PR Smith,...
Hilton hotels: Hospitality across the world
Market study - 7 pages - Business strategy
Over the past few years, Hilton Worldwide has been donning the mantle of the most stylish, forward thinking global leader of hospitality. Associated with inaugural balls, Hollywood award galas and premier business events, Hilton Worldwide has been offering accommodations and other leisure...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
An overview of distribution management
Presentation - 275 pages - Management
Distribution management is a factor of the channels of distribution which is also known as marketing channels. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. It is a strategic asset of any organization...
