Presentation of McDonald's strategies in France
Case study - 9 pages - Services marketing
In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46 billion...
The image of McDonald's in France
Case study - 1 pages - Services marketing
For the French people McDonald's is a symbol of junk food, like all fast food. But it has more the image of American food with the results it provides, such as obesity. The French consider this diet is not balanced with those fries and burgers full of these sauces. To make matters worse in the...
The control of constitutionality and its limitations in France and United States
Thesis - 4 pages - Political science
The Constitution is the supreme law in the hierarchy of norms laid down by Hans Kelsen. This poses a problem in the domestic hierarchy of norms by raising a question about how to enforce the superiority of the Constitution, particularly with respect to the law. Thus, the difficulty faced by the...
Does Islamic finance have the potential to develop in France?
Essay - 4 pages - Economy general
Since the opening of the first Islamic bank in Egypt in 1963, Islamic finance has exponentially increased in influence and visibility worldwide. While it remains a small player in the world of finance (0.5%), Islamic finance is becoming increasingly important due to significant increases in oil...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...
Study of the various strategies of Air France and Easy Jet
Case study - 8 pages - Business strategy
Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...
The social aspects of corporate restructuring in France
Thesis - 6 pages - Business strategy
The company has a special reference in social law. It is the framework within which the employment relationship operates. The activities of the staff, management and capital components constitute business. The purpose of this article is to study the effect of the changes of these components on...
Comparison of HRM models in two different countries: France and China
Essay - 6 pages - Human resources
Raymond Miles introduced the term ?human resources' in 1965 after the evidence that human beings and human relations were changing in a professional environment. Human resources are considered as an ?umbrella' gathering several different approaches rather than a single theory. All these...
Arbitration in France, the Czech Republic and at the international level (2006)
Thesis - 11 pages - International law
Aristotle wrote, "For an arbitrator goes by the equity of a case, a judge by the law, and arbitration was invented with the express purpose of securing full power for equity." Arbitration is a form of Alternative Dispute Resolution, specifically, a legal alternative to litigation whereby the...
France in World War II
Thesis - 3 pages - Modern history
France's lack of preparation for World War II led to 4 years of harsh occupation and memories that rather be forgotten. The French were ignorant in the years leading up to the war and the result was a quick victory by the Germans. The speed and ease in which the French were conquered and...
Internship report at a pharmacy in France
Case study - 4 pages - Educational studies
A pharmacist is a healthcare professional with a mission of public service. The following paragraphs will give you a view into the life of a pharmacist. These details are compiled from an induction course conducted at the Central Pharmacy Boonefaes-Cadiou, located at Courrières. The goal of this...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
Air France: The group and its strategy
Case study - 4 pages - Business strategy
“I do not want to discourage you from investing in the airlines one day - quite the contrary - but it is true that when prosperous margins remain low, the average net result of our industry generally does not rise more than that of a 2% turnover.” Jean Cyril Spinetta, lecturer at the...
Establishment of the Swedish organizational model in France
Thesis - 9 pages - Business strategy
IKEA, a growing multinational firm (present in 44 countries), is characterized in its presence abroad by a desire to maintain some organizational model to enhance one's home environment. With globalization and increasing competition, companies must renew their organization to become truly "human...
Family Law: Comparison France Vs. China
Essay - 20 pages - Other law subjects
During the last century, the Chinese government decided to abolish the old family system and establish a new family idea: the socialist family system (the Marriage Code of 1950). This marked a turning point in Chinese common law and the beginning of a new family way of thinking. With this new...
Strategic management of EDF - Electricité de France (in 2010)
Case study - 35 pages - Management
From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...
Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV
Case study - 11 pages - Services marketing
Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...
Economic analysis of France
Essay - 14 pages - Economy general
Number of inhabitants: 64,350,759 people (on 1st January 2009), that is to say around 1 % of the global population. The population of France is growing. The demographic growth rate in France is of 0.574 % per year. The number of births is quite high in France. Indeed, there...
Cultural analysis of France
Essay - 18 pages - Sociology & social sciences
France is one of the 27 member States of the European Union. This means it enjoys the four fundamental freedoms within the European market: freedom of movement for people, money, services and goods. France is located in Western Europe, a developed area with all the necessary...
The merger/acquisition of Air France-KLM
Thesis - 30 pages - Business strategy
The merger responds to a careful consideration of development opportunities. It must be justified by the creation of value. Air France and KLM agreed to merge in order to make a synergy primarily economic in nature. Indeed, the synergies in economy, business, by increasing their sizes,...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some...
The political and social upheaval in France in 1968
Thesis - 5 pages - Social, moral & civic education
In May 1968, France experienced a political and social upheaval that shook the regime to its foundation. May 1968, also called May 68, is the name given to a series of events that started with a student strike in France, which broke out at a number of universities and high schools...
How far did the fair value principle contribute to accelerate the credit crisis in France?
Dissertation - 46 pages - Finance
The IFRS or the International Financial Reporting Standards are one element of the globalization of the world economy. The stated objectives of the IASB or the International Accounting Standards Board are: (a) "to formulate and publish in the public interest, accounting standards to be observed...
The launch of Toyota green car in France: The Prius
Case study - 22 pages - Services marketing
The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in 1997 and is...
Strategic analysis of Microsoft France
Thesis - 7 pages - Business strategy
Today, the market share for Windows is 93% of the number of positions in the world, against 4% for Mac OS or Linux 1%. The Microsoft group, which sells the Windows operating system is the group known in the global market for computer software. Thus we will examine the strategy of this global...
Sustainable development in the electricity sector - the examples of France and Great Britain
Market study - 24 pages - Ecology & environment
It has been put in evidence that 85 percent of the energy consumed by humans comes from fossil fuels. This statement pointed out one of the most important problems currently faced by humans. The generation of energy depends on the use of fossil fuels. The problem which appears is that these fuels...
Being black in France and in the United States : a comparison
Essay - 18 pages - Social, moral & civic education
"Penser et agir par nous-mêmes et pour nous-mêmes, en Nègres..., accéder à la modernité sans piétiner notre authenticité". That is how the famous thinker of the "Négritude", Leopold Sendar Senghor, described the challenge that fell on black people in the whole world at the dawn of the 21st...
Strategy of Air France: Analysis and recommendations (2009)
Case study - 38 pages - Business strategy
Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000,...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and...
Evaluate the impact of global recession on international trade and investment with respect to France
Essay - 6 pages - Economy general
In the last few years, the International Business has been hit by a global recession. Economists were talking about the current situation of some countries, companies or economic issues more or less close to a situation of recession. These comments were relayed by lots of public media and it...
