Marketing Strategy of Bulla Dairy Foods, Australia
Case study - 6 pages - Services marketing
Marketing is considered as one of the most important functions in any organization. Without right marketing, it is impossible for companies to reach wide range of customers in this globalized environment. When an organization is entering into foreign markets, the importance of marketing would be...
McDonald's: Corporate reputation after criticism of unhealthy food
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the...
A study of current attitudes to genetically modified food
Case study - 30 pages - Business strategy
Since the 1990s, there has been an emergence of a new type of biotechnology namely, Genetically Modified Food technology (GM). GM organisms result from biotechnological process which consists of altering traits of original crops by inserting the DNA of another organism (MacCracken et al.,...
Sensory marketing- What can we learn from food and beverages industry
Essay - 5 pages - Services marketing
The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all over the...
Strategic analysis of the launching of the Tassimo machine by Kraft Foods Inc.
Case study - 10 pages - Services marketing
Kraft Foods Inc. is the second largest global brand in the food and drink sector. The group markets its products in 149 countries, representing more than 114,000 employees, and has a portfolio of 61 brands achieving a turnover of over 100 million dollars anually. Kraft Foods...
The marketing strategies of organic fast food
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and...
Genetically Modified Food: A trip to your grave
Thesis - 3 pages - Medical studies
Have you ever wondered if what you are eating is pure or not? Or whether it came from a natural plant or a laboratory experiment? GMF is ruling the world as we know it. People will anything that tastes good, but what about health? Is it not important to consider health in your life? Because...
Importance of food in the Jewish culture: Research writing
Essay - 5 pages - Social, moral & civic education
Food is, and always has been, a recurring theme throughout Jewish life, culture, and tradition. All services, Bar or Bat Mitzvahs, weddings, funerals, holidays, etc. commence with diverse and suitable meals. This culinary theme, which stays apparent throughout an entire Jewish year,...
Empirical investigation on the determinants of corporate dividend policy. Sectors considered: 'Food and drugs retailers' and 'Health care equipment and services'
Thesis - 7 pages - Finance
The Corporate Dividend policy, also called the Dividend Puzzle (Black, 1976) has always beensubjected to a lot of studies since, at least, the paper of Modigliani and Miller in 1961. The work ofthese authors stated that, in a frictionless world, when the firm has a constant investment policy,its...
Impact of loyalty programs on consumer purchase behavior in the UK food retail industry
Essay - 6 pages - Services marketing
According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry....
Marketing strategy of McDonald's fast-food chain
Case study - 2 pages - Business strategy
"It is all that I like" is the tagline for the McDonald's in France. McDonald's is probably the most famous fast-food firm in the world. McDonald's has more than 30,000 restaurants in the world and a gain of more than 20 billion in their turnover. However, in France,...
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks,...
Balance sheet of "Safeway Foods" and "Whole Foods" - the U.S. market for organic groceries
Case study - 16 pages - Finance
This report aims at performing a financial analysis of two American food providers: Safeway Foods and Whole Foods and assess the financial strengths and weaknesses of both companies. All the quantitative data in this analysis come from prior years annual reports. The American...
Case study: Whole Foods Market
Case study - 6 pages - Business strategy
Founded in 1980 in Austin Texas, Whole Foods is a supermarket focused in health, natural and organic products all across the United States. First consolidated as a small local store with 19 workers, presently Whole Foods has outlets in 36 states in the US and other countries such...
Food for Moloch: The Cyborg as worker
Essay - 1 pages - Film studies
In Sue Short's book on Cyborg Cinema, she progresses by discussing the Cyborg as a worker. The word “robot” is derived from the Czech word “robota” which means “enforced labor.” In turn, Aristotle referred to slaves as “living tools”. It is easy to see then...
Food Industry and Obesity: A study
Thesis - 6 pages - Social, moral & civic education
Obesity and the growing trends of unhealthy lifestyles have penetrated the U.S in epidemic proportions. Two-thirds of the adult population is overweight, of those, one-half is diagnosed as obese. U.S citizens are becoming increasingly vulnerable to excessive weight gain consequently from poor...
Group Project - Oakland Food Connection
Case study - 7 pages - Services marketing
Much of Oakland is considered a "food desert" as the entire community area lacks access to supermarkets and access to affordable, fresh healthy food. Instead, low income communities in west and east Oakland are filled with fast food restaurants and liquor stores that...
Comparative analysis of the strategies of implantation and expansion of Danone and Nestle (food and beverage industry) on the Chinese market
Case study - 9 pages - Business strategy
The two firms, Danone and Nestle are on the same segments of the food and beverage industry, they both produce dairy products, bottled water and biscuits. They also cracked the Chinese market at the same time in 1996 but not through the same market segment, which forced Danone to...
Food and economy of the Aztec people
Thesis - 6 pages - Economy general
The Aztec are a complex and fascinating people that inhabited Mesoamerica during the 14th, 15th and 16th centuries. Despite their lack of formal script and official currency, a significant amount of information has been obtained through their artifacts and from foreign accounts of their society....
Food Processing: Frozen ready meals - The Marie Case
Case study - 24 pages - Business strategy
Marie is a food processing company that specializes in fresh ready meals and frozen ready meals. Marie manufactures and commercializes products with the brands Marie, Bocuse, Luang (exotic meals), Weight Watchers (light meals) and also the Uniq group which is a major player of the...
Meals not so ready to eat: Ecology of food
Essay - 3 pages - Educational studies
Napoleon once said, “An army marches on its stomach”, and most soldiers would agree. So in 1975, the Department of Defense created the Meal Ready to Eat, affectionately known as MREs. Over the years MRE's have become the foremost source of food for our nation's troops. Meal...
Genetically modified food
Thesis - 3 pages - Biology
Genetically modified food made from genetic material (DNA) of a plant that has been changed in an unnatural way, also known as ‘genetic engineering'. Selected individual genes are transferred from one organism to another. However, traditional breeding cannot achieve the same effects...
In defense of food
Presentation - 22 pages - Social, moral & civic education
Half of us believe high - calorie foods eaten in small amounts contain more calories than low - calorie foods eaten in much larger amounts. A third of us believe that an absolutely fat free diet is better for us than a diet containing the smallest amount of fat. If you're alone on...
The fast food industry
Thesis - 2 pages - Services marketing
Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a short time of...
What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)
Case study - 16 pages - Services marketing
Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...
Business ethics Moral issues facing a company involved in the fast food industry
Essay - 5 pages - Management
Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...
Globalization, food production and links to obesity
Thesis - 4 pages - Social, moral & civic education
This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and consumption...
Europeenne food analysis
Thesis - 9 pages - Business strategy
The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and regions. This development occurred thanks to the creation of...
Irradiated foods: Safe or not?
Thesis - 2 pages - Social, moral & civic education
Radiation is used by the food industry to ensure that food is not contaminated by bacteria that will cause it to spoil. Subject of public discussion since the 1980s, the process has become increasingly common in the last decade. Along with this, the public has become concerned...
