Lance Airlines
Case study - 4 pages - Business strategy
In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all. To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our...
Strategic analysis of Ryanair
Thesis - 20 pages - Business strategy
Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as a whole...
Air France-KLM in the US and worldwide
Market study - 10 pages - Business strategy
1919 witnessed the maiden flight of Koninklijke Luchtvaartmaatschappij for The Netherlands and Colonies or the KLM as it is popularly known. Years down the lane, in 1933, the civil aviation industry saw the merger of five French airlines, Air Union, Air Orient, Societe Generale de...
An analysis of Ryanair competitiveness
Case study - 7 pages - Business strategy
This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial rivalry,...
Luggage flow issues in airports
Thesis - 11 pages - Social, moral & civic education
An airport terminal building provides all major passenger services, such as ticket sales, passenger check-in, baggage handling, and security. Inside the terminal, airline employees make flight reservations for travelers, issue seat assignments and coordinate aircraft boarding. All services...
Logistics, research report: luggage flow issues in airports
Essay - 12 pages - Logistics
An airport terminal building provides all major passenger services, such as ticket sales, passenger check-in, baggage handling, and security. Inside the terminal, airline employees make flight reservations for travelers, issue seat assignments and coordinate aircraft boarding. All these...
Airline industry: analysis of five forces model of Porter
Market study - 6 pages - Business strategy
Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be a national company (airline owned by the government of a country). It normally conducts scheduled...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
PESTEL Analysis - Emirates
Case study - 5 pages - Tourism marketing
Emirates Airlines is a Dubai-based airline, 100% owned by Dubai Investment Corporation. Emirates is the largest airline in the Middle East, with more than 3,600 flights per week. This airline is considered the first airline in the world and started its operations with only two planes. They...
The traceability of A380 airbus
Case study - 8 pages - Electronics, mechanics, engineering & technology
Airbus aircraft manufactures, creates, develops, manufactures, sells and manages aircraft maintenance. Airbus Industrie was formed in 1970 as an economic interest group extending into the European level. The range of very large aircraft development has emerged recently with the A380. It is a...
Ryanair Case Study
Case study - 6 pages - Business strategy
Ryanair was founded in 1985 by Tony Ryan and family (with a share capital of only £1 and 25 employees) in Ireland. The company is essentially dedicated to medium haul flights for the European continent (26 European countries are served by Ryanair) and the nearest areas like the Maghreb....
Navigating Flair Airlines
Case study - 4 pages - Business strategy
Canada's heavyweight, Flair Airlines, is at the top of the flying world. It is famous for being a low-cost airline, so customers get reasonably priced flights. We will explore all the inner forces that push Flair onward in our tiny world. In our presentation, we will provide the...
Analysis of the strategy of Air France - KLM (2009)
Case study - 6 pages - Services marketing
Pierre Henri Gourgeon, the current CEO of Air France, explains the success of the functional group on three main axes: a balanced and diversified operation, in Hub, an international alliance. These axes are the basis of the strategy of Air France KLM. In a sluggish economy, Air France- KLM...
Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre)
Essay - 4 pages - Services marketing
In this paper, we will examine the difference in perceived service value. The perception of the customer differs from one service to another and this difference is dependent on many factors. This paper will take the example of three service companies: Air France (French Airline Company), Xbox...
Aviation - How to Prevent Fire in an Aircraft
Dissertation - 4 pages - Electronics, mechanics, engineering & technology
Aircraft fire detection and suppression is a fundamental topic in aviation. Airline accidents are risky as they lead to the destruction of lives and carried goods. Fire detection systems are developed during aircraft manufacture to produce alarms to notify pilots of a quick response to an...
Ryanair: (in) consistency between low fares and high average revenue per passenger
Case study - 2 pages - Business strategy
Ryanair is best-known for its low fare. Most of the flights are worth, at worst, €1, at best, for free. Nonetheless, Ryanair is making huge profits, and has the highest profit margin of the airline industry (20% and more). Besides, it has average revenue per passenger more than 50...
Strategy of the Japanese airline ANA
Case study - 10 pages - Business strategy
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
Jetstar product development report
Case study - 7 pages - Services marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
Marketing study of an airline company (Southwest Airlines)
Case study - 1 pages - Business strategy
The Southwest Airlines was created on June 18, 1971 and today, has over 31,000 employees who operate 3,000 flights per day. At the end of 2003, the company recorded its 31st year of profitability. In 1989, it reached the status of a major rating company when it exceeded the billion...
British Airways - Global Operations
Market study - 7 pages - Business strategy
British Airways (BA), a flagship carrier airline in the UK, was created in 1974 and is headquartered in Waterside. It was privatized in February 1987 and is the largest airline in the UK based on fleet size, international destinations and international flights. BA's - British Airways...
Airbus -US and World Market
Market study - 10 pages - Business strategy
When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World Airways, Inc. had decided to include the...
Delta Airlines
Case study - 3 pages - Business strategy
Delta airlines started as a crop dusting outfit in 1928 in Monroe Louisiana. It was the first professional crop duster in the whole country. It was founded by a man by the name Woolman who became the chief executive officer for more than thirty years till his death in 1966. Woolman moved the...
Analyzinr Ryanair
Case study - 13 pages - Management
Ryanair is an Irish flying company which was founded in 1985 by the Ryan family. The initial capital invested constituted to just £1. The business vision and mission of this flying company is to offer affordable flights across Europe. It has grown from a small family company to a big...
The segmentation of Eurostar rail
Case study - 6 pages - Services marketing
Eurostar is a high-speed train plying between two European capitals, Paris and Brussels, with a stopover in London in the center, by using the Channel Tunnel (some other French destinations - figure 1 - are occasionally served such as the alpine ski resorts during winter or even the Avignon train...
Luxury class in Singapore Airlines
Case study - 2 pages - Services marketing
Singapore Airlines is a respected travel brand around the world. The company is known for providing quality customer care and service. It spans all the five continents. Recently, Singapore Airlines decided to buy 19 new A380s, the biggest plane flying so far. These planes can carry more than 800...
PESTEL Analysis - The aeronautical sector
Case study - 5 pages - Tourism marketing
Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight...
PESTEL and SWOT Analyses - Qantas
Case study - 4 pages - Services marketing
Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...
Internship report in Fleetway Travel Plc
Thesis - 11 pages - Educational studies
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the...
NASA
Essay - 4 pages - Physics
NASA began full operation on October 1, 1958, after the National Advisor Committee on Aeronautics was abolished. Getting a little head start, NASA inherited the committee's facilities, laboratories, and personnel and immediately set to work planning its future. According to a Twenty-Fifth...
Radicalization of the French Revolution, from 1789 to the end of 1794
Thesis - 5 pages - Modern history
The French Revolution is often depicted as a process of growing violence, underpinned by more and more radical theories. Indeed, a Manichean view often leads people to believe that France was peaceful in the beginning of 1789, and turned violent and radical in 1793. In other word, it is often...
