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08 Feb 2021
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Strategic Analysis - Uber

Case study - 23 pages - Services marketing

Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...

04 Mar 2021
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SWOT Analysis - Google

Case study - 5 pages - ICT marketing

Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...

17 Oct 2024

Company analysis - PepsiCo

Case study - 10 pages - Audit

PepsiCo is a major corporate player in the global food and beverage industry, providing people with a wide selection of uncomplicated products since the early 1900s. Therefore, PepsiCo has been around since 1898 and functions through a complementary entity of a collection of brands that covers...

28 Apr 2021
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SWOT Analysis - Virgin

Case study - 5 pages - International marketing

The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order record...

22 Jul 2015
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European Sovereign Debt Crisis and its impact on financial markets and institutions

Essay - 5 pages - Finance

The European Sovereign Debt Crisis of was basically the failure of the Euro which was the monetary symbol that tied together 17 Countries across Europe (Arezki et. al, 2011). This therefore means that the start of all these is retraced back to the second world war in 1945. At this time Europe was...

09 Jan 2017
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Case analysis - Ust Inc. Debt Policy

Case study - 10 pages - Management

UST Inc. is the dominating smokeless tobacco company in the market with over 75% of market share and 90% of sales coming from their tobacco products. Their declining market share poses a problem for the company. As a premium and leading brand, the company ignored lower priced competitors. After...

21 Nov 2014
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Company Logistic Analysis, Drawbacks, And Recommendations

Case study - 5 pages - Business strategy

Home Depot is one of the largest retailers of home improvement products and services. The company has over 2255 retail stores across 50 states in the U.S. The company employs more than 300,000 employees. The company is listed on the New York stock exchange and in the doe Jones. The company enjoys...

07 Jul 2021
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Swot Analysis - Samsung

Case study - 4 pages - ICT marketing

Samsung Electronics is a subsidiary of the Korean SAMSUNG group specializing in the manufacture and marketing of electronic products. It is one of the world leaders in electronic equipment, connected devices, technologies. Samsung has prided itself on being the world's largest manufacturer...

20 Aug 2021

What causes financial stress and how to prevent it?

Essay - 3 pages - Everyday's life

Along the course of life, there are various problems that people face. These problems can be either personal or professional in nature. Whatever the nature of either of these problems is, they have adverse effects on the overall aspect of an individual's life. They affect the overall...

13 Oct 2020
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SWOT Analysis - Chanel

Case study - 6 pages - Luxury marketing

Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...

13 Oct 2020
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SWOT Analysis - H&M

Case study - 5 pages - Fashion and ready to wear marketing

The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...

13 Oct 2020
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SWOT Analysis - Apple

Case study - 6 pages - ICT marketing

- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...

07 May 2021
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SWOT Analysis - Starbucks

Case study - 5 pages - Services marketing

STARBUCKS is a global American company specializing in the business of coffee, hot drinks and related products. The group has existed for 50 years in the United States and is headquartered in its hometown Seattle. The company initially specialized in the trade of coffee beans, tea and spices,...

18 May 2021
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SWOT Analysis - Zoom

Case study - 5 pages - ICT marketing

Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the...

17 Nov 2015
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Market analysis

Course material - 3 pages - Marketing theories

Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower disposable...

31 May 2021
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SWOT Analysis - Häagen Dazs

Case study - 5 pages - Brand management

Häagen-Dazs is a company that was founded in the 1960s by Reuben Mattus, headquartered in Minneapolis, Minnesota, United States. The company is an industrial ice-cream producer and marketing company, now known worldwide. It distributes its products through mass consumption (jars, mini jars,...

17 Jun 2021
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PESTEL Analysis - Qatar Airways

Case study - 5 pages - Tourism marketing

Qatar Airlines has been considered one of the best airlines in the world. There are certain dynamic factors one must understand in order to discover the future of an airline like Qatar Airways. They provide many services that make them innovative in their field. Qatar Airways offers a business...

18 Jun 2021
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PESTEL Analysis - Emirates

Case study - 5 pages - Tourism marketing

Emirates Airlines is a Dubai-based airline, 100% owned by Dubai Investment Corporation. Emirates is the largest airline in the Middle East, with more than 3,600 flights per week. This airline is considered the first airline in the world and started its operations with only two planes. They...

21 Jun 2021
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SWOT Analysis - IBM

Case study - 5 pages - ICT marketing

IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company...

23 Jun 2021
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SWOT Analysis - PayPal

Case study - 5 pages - Digital & e-marketing

Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...

04 Jan 2022

SWOT Analysis - Stellantis

Case study - 4 pages - Automotive marketing

Founded on January 16, 2021, Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October 30, 2019, the announcement of the merger between the two companies was made...

14 Jul 2022

PESTEL analysis - The clothing market in the UK

Case study - 5 pages - Fashion and ready to wear marketing

The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...

23 Jan 2023

Strategic Analysis of the Renault Company

Case study - 4 pages - Automotive marketing

Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...

03 Mar 2021
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PESTEL Analysis - Google

Case study - 5 pages - ICT marketing

Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...

07 May 2021
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SWOT Analysis - Walt Disney

Case study - 5 pages - International marketing

The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the production...

03 Jul 2024
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Business Analysis - SRI LANKA

Case study - 10 pages - Business strategy

With more than 21 millions inhabitants, Sri Lanka is an emerging country, with high growth rates during last years. The key economic forecasts are good, with a positive and moderate inflation. However, debt risks remain real with a current account negative since 2011 and which should be negative...

28 May 2021
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SWOT Analysis - Burger King

Case study - 5 pages - Brand management

The Burger King group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957, they created the now-iconic Whopper, a hamburger that boasts of being flame-grilled meat. In 1963, Burger King began its international conquest and exported to Mexico. In 1975, the group...

16 Jun 2021
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SWOT Analysis - Qatar Airways

Case study - 4 pages - Tourism marketing

Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...

04 Apr 2022

SWOT Analysis - Carlson Wagonlit Travel

Case study - 6 pages - Tourism marketing

The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...

25 Sep 2024

SWOT Analysis - Coca-Cola

Case study - 3 pages - Catering marketing

The Coca-Cola Company is a leading soft drink specialised American company. Currently selling products in more than 200 countries, the COCA-COLA company is mainly known for selling one of the most popular beverages on earth : "Coca-Cola" (also called "Coke"). The Coca-Cola Company owns a...