Deductions and Recommendations for Apple Inc.'s Entry into the Syrian Market
Case study - 8 pages - Business strategy
Apple, Inc. is a world leader in technology, renowned for its creative design of products and services. Beyond a global presence in more than 100 countries and Apple Inc.'s product line consisting of iPhones, MacBooks, and information technologies services like iCloud and Apple Music, the...
Marketing Mix - Coca-Cola
Case study - 4 pages - International marketing
Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe, which...
Options of entering new international markets
Case study - 5 pages - Services marketing
The process of entering and developing business in a new international market may be difficult. The situation may require a company to strategize well in order to succeed and treat the market as an extension of its business and a source to increase its sales and revenues. The option...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
Marketing Mix - Nutella
Case study - 5 pages - Brand management
Nutella is a brand of spread known throughout the world since its creation in 1964. The French are the biggest consumers with almost 3 kilos of products eaten every second, or 230 tonnes, or another 1 million jars per day. In 2017, the group recorded a turnover of 1.56 billion euros. Three in...
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the...
Entry mode decisions, internationalization and global marketing - The case of French Cakes
Case study - 5 pages - International marketing
When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text commentary - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...
PESTEL Analysis - The Real Estate Market in the UK
Case study - 5 pages - Services marketing
Like any other real estate market, the UK's rents and leases properties. By the end of each month, landlords collect the revenues from the rents and leasing of the houses. This document contains a PESTEL Analysis of the real estate market in the UK.
Mouthwash: International Market Description
Market study - 2 pages - Marketing theories
This slideshow presents a short study of the mouthwash market.
KFC's Market Position and External Factors
Case study - 6 pages - Catering marketing
KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...
Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
Developing an overall marketing plan for a company
Market study - 10 pages - Marketing theories
Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...
Understanding Financial Concepts: From Government Bonds to Economic Booms and Busts
Tutorials/exercises - 2 pages - Economy general
A government bond is a debt security issued by a government in order to support government spending and obligation. These can be paid periodically, and they are sold to investors to support government spending.
Formal Marketing and New Product Development Plan - Constructing Student Residential Apartments
Business plan - 4 pages - Heritage and real estate
I would establish a real estate investment company, DANELIZ Properties, for this project. The company will focus on constructing student residential apartments and will use the profit earned to invest in REITS. The portfolio shall be diversified to include other residential, furnished, and retail...
Commercial Law and the Market
Course material - 2 pages - Other law subjects
Before 2006/2007, it was a period of complete boom. It's called the boom time, following to the .com bust in 2000, fixed interest rates at 1% so there were lots of cheap credit. The bank made lots of money. But the bank increased leverage (it's a way of measuring the amount you lend...
The Impact of Reinforcement Learning on Financial Trading
Case study - 9 pages - Finance
Reinforcement learning has established itself in recent years as an essential topic in artificial intelligence research. Like other machine learning methods, the reinforcement techniques used are not new (the Q-learning algorithm was introduced in 1989), but have been revealed in the eyes of the...
Marketing Mix - Disney
Case study - 4 pages - International marketing
Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...
Financial statement 2019-2021 - Christian Dior SE
Case study - 5 pages - Finance
Christian Dior's profitability has been decreasing over the last three years, but it is less and less consistent. This negative profitability remains unchanged from 2019 to 2020 and then falls from 24% to 9% the following year. This negative profit is induced by the decreasing operating...
PESTEL analysis - The clothing market in the UK
Case study - 5 pages - Fashion and ready to wear marketing
The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...
Marketing Mix - Ford
Case study - 4 pages - Automotive marketing
The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...
Marketing Mix - Adidas
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
Marketing Mix - Samsung
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea and...
Marketing Mix - Fedex
Case study - 5 pages - Services marketing
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...
SWOT Analysis - The space tourism market
Case study - 5 pages - Tourism marketing
Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...
Human resources marketing: which strategies to attract and retain employees?
Dissertation - 11 pages - Human resources
A considerable number of business organizations have incorporated strategic human resource management initiatives in the current economic conditions. The primary reason for the widespread assimilation of strategic human resource management reflects the idea that it is responsive and comprehensive...
Marketing Analysis of Novotel La Grande Motte Golf
Case study - 13 pages - Marketing theories
Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in Switzerland. Miss...
