Marketing Issues in Humanitarian Non-Governmental Organizations
Dissertation - 15 pages - Brand management
Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using marketing in...
Evaluating the Effectiveness of International Financial Reporting Standards (IFRS) Adoption on Financial Statement Transparency
Course material - 2 pages - Finance
International Financial Reporting Standards (IFRS) are designed to bring consistency, transparency, and comparability to financial statements across different jurisdictions. The adoption of IFRS is intended to enhance the quality of financial reporting, thereby improving the...
Artificial Intelligence: a tool for financial institutions in the fight against money laundering and financial crime
Thesis - 16 pages - Business strategy
This document contains a presentation that was used during a thesis defense. It tackles how artificial intelligence can be a tool for financial institutions in the fight against money laundering and financial crime.
Corporate Governance in U.K and Corporate Financial Performance
Essay - 3 pages - Finance
The issue of corporate governance and whether it affects the financial performance have for many rears been a center of curiosity for economic researchers. Researchers have been seeking to establish whether or not there is a direct relationship between these two forces in the corporate...
Reebok PLC-Managing financial resources
Case study - 2 pages - Business strategy
Reebok is a public limited company that designs, markets and sell sports accessories. Reebok Company was founded in 1983, with its headquarters located in London, United Kingdom. The company operates as a subsidiary to Adidas, AG. The product line for Reebok PLC includes footwear and...
Enhancing Employability in Marketing
Case study - 4 pages - Marketing theories
The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the...
Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...
The marketing strategy and business model of Heineken
Case study - 6 pages - Brand management
Heineken was founded in 1863 in Amsterdam by a man named Gerard A. Heineken. While the Dutch brewing business was in decline, Heineken purchased a brewery for an excellent price and, as a result of the high quality products he produced, eventually received international acclaim for the Heineken...
Financial tools and reflection - Presentation of an investment plan
Case study - 2 pages - Finance
Depositors earn interest on their savings deposits and on some demand deposits. Most also offer CDs and money market deposit accounts that pay slightly higher interest rates. The federal government insures deposits, including CDs and money market accounts, up to $100,000 per...
The O.M. Scott & Sons Company - Financial analysis
Case study - 12 pages - Finance
From 1955 to 1961, the O.M. Scott and Sons Company experienced an exceptional growth in sales, stock price, and expansion. O.M. Scott and Sons (the company) increased sales by 231% from 1957 to 1961. The rapid growth can be explained by the company's management in expanding to new locations,...
How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?
Sectorial analysis - 2 pages - Finance
ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of payment that...
Financial Analysis - Novotel Case
Case study - 2 pages - Finance
The budget is a tool for the management to make sure the hotel reaches its yearly goals and follow the financial strategy. Every month, the heads of departments meet to present their figures, and discuss on the differences between the budget and the reality of the business. (...) The...
UK foreign exchange markets
Case study - 3 pages - Business strategy
Foreign exchange markets are market where financial assets are traded. These assets include money in currency form, shares, rights, derivatives, and securities. Shares are the value of a company split into denominated units that investors purchase. The company selling its...
Success and Failure of Foreign Market Entries
Case study - 18 pages - Educational studies
Foreign marketing involves exchanging goods and services between various different national markets (Salman par 1). The marketing activities are coordinated and integrated across various countries that relate with each other in business. In order for a company to fit well in foreign...
A Case Study Comparing Marketing Campaigns in Film with Research into Models of Distribution and Marketing in Cinema
Case study - 4 pages - Marketing theories
In this case study we will be looking at the marketing campaigns of two films, one before the digital age truly began and one during the boom to see how they both were marketed to audiences and how successful it was in terms of profit return and critic consensus. Before we get into the main...
Marketing mix - The tourism
Case study - 11 pages - Tourism marketing
Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a tourist...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower...
Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana
Case study - 15 pages - Educational studies
The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...
Entrepreneurship: How to Run a Market Study
Practical guide - 4 pages - Startup, entrepreneurship
Creating any company requires a market study done by entrepreneurs for a better understanding of the market they are willing to enter. This understanding of the market will give entrepreneurs the ability to easily convince their future investors. The efficiency of a...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
Introduction to marketing
Course material - 7 pages - Marketing theories
First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a...
Creating and Sustaining Brand through Marketing Communications
Case study - 13 pages - Services marketing
The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained in the...
Market Study - The Do-It-Yourself in the US
Market study - 10 pages - Distribution marketing
The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but...
Examining Social Justice, Opportunity Disparities, and Policy Interventions on the ethical implications of income within free markets
Essay - 5 pages - Economy general
The problem of internal income inequality within the market system is very complex, urgent, and problematic regarding the ethics of the functioning of such an economy, raising the issue of social justice and equal opportunities in the U.S.A. The necessity of free markets that...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
