Integrated marketing communication strategy for Kellogg's Special K
Thesis - 11 pages - Services marketing
This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to access the...
How viral marketing enhances the ingredients of a promotional mix
Tutorials/exercises - 61 pages - Services marketing
Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a social...
Post-launch study: Caribbean Axe
Case study - 6 pages - Services marketing
Introduction Axe Caribbean has been available on the market for the last three months. The first elements from a secondary data that was referenced by our marketing department via our MIS (Marketing Information System), intranet, accounting and financial information and various reports indicate...
A report on human resource management
Case study - 4 pages - Human resources
This report draws on an investigative and deductive analysis research paradigm, which seeks to define the various concept dealt in human resource management. In this concept, a brief definition of what connotes a contract of employment will be outlined. The discussion then emphasizes on the...
An essay on communication
Thesis - 2 pages - Social, moral & civic education
This 2004 conversation between American humorist P.J. O'Rourke and former Secretary of State Colin Powell (when he was still in the office), reveals how conversation is, as the book Bridges Not Walls puts it, “a process.” O'Rourke begins the conversation with the expectation that it is...
Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King
Essay - 33 pages - Services marketing
McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...
Public spaces and private palces : Work Sweet Work
Tutorials/exercises - 3 pages - Urban planning
On the left-hand side we can see, working stations with slight to no separation between them. This indicates that we are in an open space work environment. This setting is the go-to for pretty much all organizations. Such setting presents many advantages. It is characterized by the collaborative...
Roles and Talents of Probation Officers
Case study - 2 pages - Sociology & social sciences
In the old days, penalties of imprisonment and floggings were the hallmarks of PO harshness; infractions resulted in fines and imprisonment. Now, it is a "coaching" model, a team-working approach, where the PO and offender support each other to promote a change of behavior (Lovins et al., 2018)....
Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission
Case study - 3 pages - Catering marketing
The Chief Executive Officer of Purdy's Chocolates noted that, for a company to keep growing and expanding, there was need for the top management to become aware and alive to the employees' and customer's opinion and view (Reality, 2014, p. 1). It was for this very purpose that she asked one of...
Brand management over time
Thesis - 20 pages - Business strategy
Company Brands have less freedom than new brands, as the Brand becomes the company spokesperson. If a perfect fit does not exist between brand and the company a bridge by way of company culture must be formed. Relationship between brand and company may be switched over time to take advantage of...
Case study: eBay in China
Case study - 6 pages - Business strategy
The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling trade on a local,...
Venomous Snakes
Tutorials/exercises - 4 pages - Biology
The term pit viper comes from the presence of paired, highly sensitive, thermoreceptor organs (pits) present on the forward portion of these snakes' heads. These structures, also known as foveal organs, serve the snake in locating prey, aiming strikes, and adjusting venom dose. The foveal...
Working out problems results in better problem solving performance than studying worked-out problems
Presentation - 9 pages - Philosophy
Performance = Accomplishment It is associated to effective management of work, support and feedback Cognitive Load = Effort The load imposed on the cognitive system of a learner when performing a particular task = the amount of effort required to perform a task. The factors affected by...
Individual stakeholder influences
Case study - 1 pages - Finance
Many people have an interest in social programs and can influence they way they are ran and services which are provided. Some of these people can include the program administrators, the director, staff, those providing the funding, the community, and clients. The most influential of all would be...
French language as a tool for trade facilitation in West Africa
Essay - 7 pages - Economy general
The French language is important for trade relations. In the case of ECOWAS, no study has been undertaken to establish this to facilitate trade. ECOWAS is one of the economic blocs in West Africa which was founded on May 28, 1975, in order to promote cooperation and integration among West African...
Harvard Business Review Response
Case study - 4 pages - Educational studies
Factually, everyone is affected by communication and information irrespective of the level of connection as vital factors in acquiring shared knowledge for improving performance capacity. Given the scope of global interconnectedness, most situational activities demand continual interdependence...
The e-marketing plan of a Belgian SME: Cha-hu-the - published: 29/09/2010
Case study - 26 pages - Civil law
Nowadays, “the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it”. Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically,...
The e-marketing plan of a Belgian SME: Cha-hu-the
Case study - 26 pages - Startup, entrepreneurship
Nowadays, "the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it". Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically, Belgium is...
Strategy of Apple's new product of IPAD
Case study - 7 pages - Services marketing
For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple...
Having a successful job interview
Case study - 4 pages - Human resources
An interview is what determines whether a person is going to get a job or not. People have a hard time in learning what to expect in interviews and how to perfect it. In the recent world, people have embraced education and the labor market is full of learned people seeking for jobs. Employers...
Company Logistic Analysis, Drawbacks, And Recommendations
Case study - 5 pages - Business strategy
Home Depot is one of the largest retailers of home improvement products and services. The company has over 2255 retail stores across 50 states in the U.S. The company employs more than 300,000 employees. The company is listed on the New York stock exchange and in the doe Jones. The company enjoys...
Job providers portal
Tutorials/exercises - 30 pages - Computer science
The project entitled “JOB RPOVIDERS PORTAL” is developed using ASP.NET and MS-access.This website facilitates the company to enter their job vacancies & it also allows the job seekers to enter their qualification.Online written exam is conducted through their website. The score is...
Setting up intranet facilities
Dissertation - 135 pages - Computer science
An intranet is an internal company network that uses the Internet standards of HTML HTTP and TCP/IP communication protocols along with a graphical web browser to support business application and provide department, interdepartmental and company wide communication solutions. An intranet uses a Web...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Economy general
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
Examining the Role of Deliberate Practice in Performance Mastery
Essay - 5 pages - Management
The route to mastery is often depicted as a road lined by persistent exercise and devotion. Nevertheless, the fundamental discussion about balancing natural abilities and deliberate practice in achieving perfection might be raised. With the development of performance studies, the struggle between...
Performance appraisal at an inflatables company
Dissertation - 44 pages - Management
Different terms are use to denote human resource management. They are labor management, labor administration, labor management relations, employee employer relations, industrial relations, personnel administration, personnel management, human asset management, human resource management and other....
Performance appraisal at Acumedscript
Dissertation - 47 pages - Human resources
The term human resource is a crucial system in the process of management. The term human resource is quite popular in India with the institution of ‘Ministry of Human Resources Development' in the Union Cabinet. Human Resource Management is one of the most complex and challenging fields...
Impact of effective leadership in an organization
Thesis - 46 pages - Management
The success or failure of managers depends on their leadership qualities. They can be successful leaders by helping subordinates to find solutions to their problems. Managers are involved with bringing together resources, developing strategies, organizing and controlling activities in to order to...
Performance Management - Deloitte
Case study - 4 pages - Management
Deloitte is a multinational company, specialized in audit & assurance, consulting, financial advisory, risk advisory and tax. It is a UK private company, one of the fourth most important in the sector. It counts 244,000 employees worldwide and has a revenue of 1,275 billion euros. Deloitte...
Uncertainty management processes- (Collective cases from Hydro)
Case study - 115 pages - Management
Modern life is inherently uncertain - from the moment of our birth to the unknown moment of our death. Certainty has never been more elusive than in today's tumultuous times. In recent decades we have lived through shocks such as the fall of the Berlin Wall, the collapse of the Soviet Union, the...
