Dance of the Happy Shades: And Other Stories - Alice Munro (1946) - Comparaison with Naomi Wolf's The Beauty Myth (1990)
Text commentary - 3 pages - Literature
The first text we study here is a story from Dance of the Happy Shades: And Other Stories, which was written by Alice Munro in 1946. From the beginning of the text, the protagonist explains that her mom spends all of her time working on sewing her daughter's dress for the dance. She spends...
PESTEL Analysis - Levi Strauss Company
Case study - 5 pages - Fashion and ready to wear marketing
In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars,...
PESTEL Analysis - H&M
Case study - 6 pages - Fashion and ready to wear marketing
There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....
Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
Chanel Bags Company micro-economic analysis
Case study - 4 pages - Business strategy
There various factors that affect the demand and supply of channel bags, in this case, leather bags will be the specification. The major factor affecting demand of these Channel bags is price. Every time there is change in the prices of these channel bags there is always a movement caused in the...
PESTEL Analysis - Levi Strauss Company - published: 19/07/2022
Case study - 7 pages - Startup, entrepreneurship
Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
Cover Letter to Join a School of Arts and Design
Sample letter - 2 pages - Design and digital creation
This letter is addressed to Central Saint Martins College of Art and Design (London) and can be used as a template for an application to join a school of Arts and Design.
The Consumer Decision-Making Process: The Shoe Buying Process
Case study - 12 pages - Fashion and ready to wear marketing
In marketing to understand the decision-making process of a consumer; it is important to first comprehend the behavior of the consumer in order to identify the elements of this behavior in front of a product such as, for example, the needs, the motivations, and others; he may have for a...
Gabrielle Chanel, an inspiring entrepreneur
Biography - 1 pages - Everyday's life
The woman I chose to talk about is a legend. Her name is legendary and her products were and are still so popular. What if I ask you this simple question: What is the most famous French brand in the world? Many brand names will pop up in your mind. But I am ready to bet that "Chanel" will be in...
Extra-financial analysis of the LVMH Group
Case study - 15 pages - Business strategy
This presentation offers an extra-financial analysis of a group with a global footprint: LVMH.
Eating disorders, self-image, and the female body in modern society
Thesis - 5 pages - Sociology & social sciences
In today's society, looks are everything. The female body is used in various ways, whether by the media or advertisers trying to sell a product. With such importance placed on how a female looks, it is not surprising that many young women today are suffering from low self esteem and body...
Seiko and the watch market
Case study - 6 pages - Luxury marketing
Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...
Asics' history, marketing and strategy
Presentation - 10 pages - Sport marketing
This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.
SWOT analysis - "The Trinity Collection"
Sectorial analysis - 2 pages - Brand management
"The Trinity Collection" plans to be a unique player in the competitive cosmetics industry, where the Christian faith will be incorporated into beauty enhancement products. This management strategy involves the aspect of religion to the market, remembering to maintain a viable business'...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
Company focus: H&M
Essay - 8 pages - Business strategy
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of...
Market presentation about the Ted Baker Company (2006)
Market study - 20 pages - Services marketing
First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of...
Integrated Marketing Communication of Zara and Desigual
Case study - 33 pages - Services marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections'...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
Caroll's introduction to the Chinese middle market
Essay - 8 pages - Services marketing
Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society,...
Global industry study: Hennes & Mauritz (H&M)
Essay - 11 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this group, it seems to...
Business plan for exporting RedGreen Danish chic sportswear products to Japan
Business plan - 13 pages - Business strategy
Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and background...or identify themselves with a particular group. In the...
Business Plan: D'Light Handbags (2007)
Business plan - 20 pages - Business strategy
D'Light Company produces exclusive, fashionable handbags with unique lighting system build inside each product. The built in light makes it easier for the user to find the desired items in the handbag regardless of the outside conditions (during the night, in the dark etc.).The handbags are...
Market potential of Levi's
Thesis - 40 pages - Services marketing
A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also...
Global industry study : H&M
Case study - 22 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...
In-store versus online visual
Dissertation - 117 pages - Services marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order to...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he decided to...
Lacoste case study: Vintage products
Case study - 17 pages - Services marketing
Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...
