SWOT Analysis - H&M
Case study - 5 pages - Fashion and ready to wear marketing
The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the...
Eating disorders, self-image, and the female body in modern society
Thesis - 5 pages - Sociology & social sciences
In today's society, looks are everything. The female body is used in various ways, whether by the media or advertisers trying to sell a product. With such importance placed on how a female looks, it is not surprising that many young women today are suffering from low self esteem and body...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
PESTEL Analysis - Shein
Case study - 6 pages - Fashion and ready to wear marketing
Global fast fashion market was supported by an increasing youth population's penchant for essential and affordable fast fashion clothing. The expansion of the fast fashion market, nonetheless, has gotten hampered by unsuitable working conditions and low living wages...
Seiko and the watch market
Case study - 6 pages - Luxury marketing
Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...
Gucci: Staying Relevant in Luxury Over a Century
Case study - 4 pages - Luxury marketing
Gucci is an Italian company specialized in fashion and luxury. It belongs to the personal luxury goods industry, which is the second-highest revenue-generating category (51.4% growth segment). Founded by Guccio Gucci in 1921, the brand is now led by Marco Bizzarri, its CEO, but...
Marketing Mix - L'Oreal
Case study - 4 pages - Fashion and ready to wear marketing
L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text commentary - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are...
Cosmetics Marketing: tendencies, Bio Cosmetics...
Case study - 4 pages - Fashion and ready to wear marketing
Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic...
History of Management Theory
Course material - 33 pages - Management
Taylorism has long suggested that man was just one tool among many. However, we live in an industrial society more committed to a service society where the rules are more subtle. It is no longer a tool that is put in the hands of a worker, it is individual support for the employee that is...
Chinese Multinational Companies' Innovation Strategies in France
Dissertation - 31 pages - Business strategy
China is changing its strategy. From the mass production of products at very low costs and quality, Chinese state is now orientating its economy in order to be able to capture a growing part of the added value and to change the international production process to its advantage. In terms of...
The Condition of the Working Class in England (German: Die Lage der arbeitenden Klasse in England) - Friedrich Engels (1844) - The British industrialisation
Text commentary - 3 pages - Linguistics & languages
The Condition of the Working Class in England, translated from German and published in 1845 is Friedrich Engels' first writing. It presents a study of the proletarians in Victorian England based on notes and observations made by the author during his stay in Manchester from 1842 to 1844 when...
How to measure the value of a professional football player through a financial valuation model?
Dissertation - 8 pages - Sport marketing
The takeover of Newcastle United FC, 19th in the English Premier League, for 350 million euros by a Saudi public investment fund illustrates the attractiveness of football as a thriving and diverse industry. Indeed, the fund's liquidity is estimated at 400 billion dollars, making...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
PESTEL Analysis - Levi Strauss Company - published: 19/07/2022
Case study - 7 pages - Startup, entrepreneurship
Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...
PESTEL Analysis - H&M
Case study - 6 pages - Fashion and ready to wear marketing
There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
Nutrition policy in South Korea - Hye-Kyung Park (2008); Kenya's push to promote traditional food is good for nutrition and cultural heritage - Patrick Maundu (2022); How Korean food philosophy can help us reconnect - WP Creative Group (2021) - Nutrition in South Korea and Kenya
Case study - 4 pages - Nutrition, alimentation and dietetic
I decided to take an interest in the all-important subject of nutrition and the innovative policies put in place to address this global problem. As obesity problems increasingly affect the whole population, we need to find keys to return to a healthier and more normal situation. This is the issue...
Apple: Ethics and Sustainable Development
Case study - 5 pages - Brand management
"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest market...
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
The marketing strategy and business model of Heineken
Case study - 6 pages - Brand management
Heineken was founded in 1863 in Amsterdam by a man named Gerard A. Heineken. While the Dutch brewing business was in decline, Heineken purchased a brewery for an excellent price and, as a result of the high quality products he produced, eventually received international acclaim for the Heineken...
PESTEL Analysis - Burger King
Case study - 4 pages - Brand management
Burger King is an American giant specialising in fast food and, in particular, burgers, and are McDonald's main global competitor. The group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957 the two friends created the recipe for the now world-famous...
Integrated Marketing Communication of Zara and Desigual
Case study - 33 pages - Services marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its...
Marketing communication plan: United Colors of Benetton
Market study - 9 pages - Services marketing
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for...
In-store versus online visual
Dissertation - 117 pages - Services marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order...
Company focus: H&M
Essay - 8 pages - Business strategy
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel...
Market presentation about the Ted Baker Company (2006)
Market study - 20 pages - Services marketing
First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of...
Men's luxury ready to wear clothes in France
Market study - 6 pages - Services marketing
The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10...
