Towards a European Confederation? From de Gaulle's Return to Power to the Milan European Summit (1958-1985)
Course material - 6 pages - Modern history
After the failure of the federal concept and the more prudent approach of the Rome Treaties, for about 30 years, the European Economic Community (EEC) seemed to develop more along the concept of a European Confederation, not a Federation, as envisioned by the Founding Fathers,...
Towards a Kind of European Constitution? From the Saint-Malo Franco-British Meeting to the Lisbon Treaty (1998-2007)
Course material - 6 pages - Modern history
In 1998, Prime Minister Blair had to realize that the fact that GB did not participate in the Euro would actually marginalize her inside the European Union. He decided to recover the initiative, and to take up the subject of European defense, where GB could contribute in an...
The Interplay of National and European Considerations in the Foreign Policy of EU Members - France and Germany
Course material - 11 pages - Political science
Since the origins of the European project, Europe has depended on close Franco-German cooperation. As we have seen, all the big moves forward were possible because of the basic Franco-German agreement; the last major instance was Maastricht in 1992. The other countries had to follow. Of...
The European Union and its neighbors to the East and South-East of the Continent and to the Middle East
Course material - 11 pages - Political science
The European Union has still very limited means in terms of foreign and security and defense policy, and its members still follow quite different foreign policy agendas. But the EU confronts several and often growing problems and crisis in her immediate vicinity.
Investment law - The reinforcement of the control of foreign investments by the European Union
Essay - 4 pages - European law
How do the European Union's reinforced measures for controlling foreign investments, including the EU FDI (Foreign direct investment) Screening Regulation, national investment screening mechanisms, and increased scrutiny on state-owned enterprises, impact the attractiveness of the EU...
Anglo-German relations in the European Union, 1945-2019
Presentation - 10 pages - International relations
History showed that Germany and the United Kingdom were often enemies, even if they were also strongly dependent and linked on many levels. Indeed, they were commercial and industrial rivals before 1914, and then they fought against each other during the two World Wars. But more recently, they...
The development and failure of the European system (1815-1945)
Course material - 7 pages - Modern history
There was a European system before the current European Union. Its roots went back to the 17th century and the Westphalian peace of 1648. It reached its maturity during the 19th century, after the Vienna Congress, and under the impression of 25 years of revolutionary and Napoleonic...
The AMF (Financial Markets Authority) and market abuse
Course material - 5 pages - Criminal law
Market abuses are also a criminal offenses. Criminal sanctions can be pronounced. They will be pronounced by judicial courts and not by the enforcement committee of AMF. They pronounced fines or jail sanctions. In the french monetary and financial law, there are executive directive listed...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Is the European Union still relevant nowadays?
Essay - 2 pages - European union
In his declaration of May 1950, in the aftermath of World War II, Robert Schumann emphasized the goal of peace that the European Union (EU) has to play in European politics. Throughout its history, the EU evolved and gained more and more power over several aspects of our lives. The...
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
In the European Union, how can the current generation gap be bridged?
Essay - 4 pages - European union
The generation gap is not exclusive to our time. In fact, this phenomenon has been documented in literature since antiquity. In each generation, an arbitrary label is given to each side, but the deepest essence of the gap remains the same: economic, social, and political divergence of points of...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
European Union (EU) Law - Power sharing and EU institutions
Course material - 2 pages - European law
The document broaches the subject of European Union law. It delves into how power is shared between member states and institutions, and describes the institutional structure of the EU.
European colonization and its effects in the Spice islands and Banda islands
Essay - 3 pages - Modern history
Europeans began to colonize different areas of the world as soon as they became aware of their existence. Explorers sailing out of England, Spain, Portugal, and the Netherlands worked tirelessly to comb the vast regions of the world for suitable additions to their respective empires....
Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT...
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the...
Marketing strategy - Pringles
Case study - 9 pages - Catering marketing
Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
American and European Experiences
Case study - 3 pages - Educational studies
A tendency to generate unemployment may be inevitable consequence of a market system, but it is not an inevitable evil. You can administer a capitalist system with high levels of employment - paying most likely the price of considerable degree of inflation. A critic might question the low...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
Technical and Architectural Study - The Market Hall in Rotterdam, a Hybrid Market - The Mixing of Functions at a Building Scale
Case study - 6 pages - Architecture
After five years of work, the city of Rotterdam inaugurated in October 2014, the first covered market of the Netherlands which cost 175 million euros. Located in the city centre and close to Blaak Railway Station, the Market Hall is part of the renovation project of this historic...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by...
Creating and Sustaining Brand through Marketing Communications
Case study - 13 pages - Services marketing
The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained in the...
The marketing strategy and business model of Heineken
Case study - 6 pages - Brand management
Heineken was founded in 1863 in Amsterdam by a man named Gerard A. Heineken. While the Dutch brewing business was in decline, Heineken purchased a brewery for an excellent price and, as a result of the high quality products he produced, eventually received international acclaim for the Heineken...
Success and Failure of Foreign Market Entries
Case study - 18 pages - Educational studies
Foreign marketing involves exchanging goods and services between various different national markets (Salman par 1). The marketing activities are coordinated and integrated across various countries that relate with each other in business. In order for a company to fit well in foreign...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
Marketing Mix - Nestle
Case study - 4 pages - Distribution marketing
Nestlé has stood out from the strong competition, present in the agri-food market, and is positioned as a leading global brand. Its brand image with consumers gives it the status of the largest company in the global agri-food market. A quality brand known throughout the world, we...
PESTEL Analysis - The Real Estate Market in the UK
Case study - 5 pages - Services marketing
Like any other real estate market, the UK's rents and leases properties. By the end of each month, landlords collect the revenues from the rents and leasing of the houses. This document contains a PESTEL Analysis of the real estate market in the UK.
