International marketing plan: setting up Airwash (Electrolux) in Spain
Case study - 27 pages - Services marketing
Today, Electrolux is a worldwide leading company with huge domestic electrical appliance references. The Company followed a smart internationalization strategy process which allowed it to obtain a stronger position in Europe. Moreover, environmental issues have always been very important for...
Organic cosmetics market in Europe
Market study - 113 pages - Services marketing
The European market for natural cosmetics is a dynamic market. The organic cosmetics segment is no more a niche market in Europe and has gained marketshare in the classical cosmetics segments. It has grown at double digit speed (30-40% for France, the fastest growing...
Nikon's growth in the UK market
Market study - 10 pages - Business strategy
As a part of its global expansion plans, Nikon established its UK (United Kingdom) office in the year 1979 at Surrey. This was also seen as a precautionary move to establish its presence in the European market and check the growth of its competitors (like Kodak and Fuji) in these...
Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV
Case study - 11 pages - Services marketing
Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...
Yamaha: Dominant market penetration,United Kingdom
Market study - 10 pages - Business strategy
Leading motorcycle manufacturer and distributor in United Kingdom. Largest motorcycle producer and distributor in United Kingdom, with volume share of 16.5% in 2010. The company offers motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment and race...
Is ethno marketing both moral and useful?
Case study - 29 pages - Services marketing
I.1.A What is an ethnic group? The expression “Ethno-marketing” is frequently perceived bad. The term “ethnic” only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is...
Vivarte group- Implementation on Chinese market
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a...
Bulgaria in the European Union: A framework (proposal) of the dissertation
Essay - 2 pages - European union
Bulgaria joined the European Union in 2007 - shortly before the world was hit by the global financial and economic crisis. The situation turned into an unprecedented challenge for the new Member State. The aim of this dissertation is to provide us with sufficient information about the...
Marketing at Audi
Essay - 13 pages - Services marketing
During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for...
Burberry: An analysis of its brand building, positioning in the UK market
Market study - 10 pages - Business strategy
"Burberry has been a precursor of fashion in UK (United Kingdom). The company has changed the structure if the fashion industry and was among the few who ushered in the idea of functional luxury. The brand has enjoyed a lot of success in the European market by introducing a lot of...
The Swedish model and the European integration
Thesis - 8 pages - Political science
Sweden officially joined the European Union on January 1st, 1995. Since that time Sweden is part of the European Union, but it is said to be one of the most Euro-sceptical members of the Union. What are the causes for this strong Swedish Euro-scepticism? It is linked to the special...
Implications of the European economic integration on the centrally-planned economies
Essay - 7 pages - Economy general
Former Communist countries joined the EU in 2004 and in 2007. Having different features in their surrounding region as compared to the older EU members, centrally-planned economies were - and still are - challenged to alter their political and economic environment in order to align with the EU...
Was the Macmillan government's decision to apply for membership of the European Communities the product of Britain's declining global status?
Essay - 6 pages - Political science
The fear that Britain would become, as Labour's post-war Foreign Secretary Ernest Bevin put it “just another European country” , was one of the main reasons to explain the British refusal to join a European supranational organisation. The Attlee government was indeed in...
Why has the European Court of Justice been so central to the process of integration?
Thesis - 10 pages - European union
“Law is often still treated as if it were a separate field, clearly distinct from the economic or political spheres” . As the European Court of Justice (ECJ) has never been given a lot of media coverage, most of the time, its role in the integration process is either disregarded...
Europeanization of politics and society: Domestic change and the question of a European Social Model
Essay - 5 pages - European union
Europeanization is an elusive concept because of the variety of meanings it refers to. Scholars such as Featherstone (2003, 6-12) often distinguish several usages according to various outcomes of European change, for instance the emergence of new forms of governance or the process of...
The role of the TARGET system in the European financial integration
Essay - 4 pages - Finance
When Euro was introduced in 1999 as the European single currency, a large value payment system was also set up. The so-called Trans-European Automated Real-time Gross settlement Express Transfer (TARGET) system was expected to be the basis of both financial integration and...
The democratic deficit of the EU and the European political integration from a French perspective
Thesis - 14 pages - European union
The European construction has always evolved through crisis and this is probably due to its ambitious project and nature. However, it worked successfully until today because it has been occurring through a “step by step process”, to quote the Schuman Declaration. This...
How has European competition policy empowered the commission?
Thesis - 6 pages - European union
This question could appear really simple, and the first answer that comes is “yes of course”: with the introduction of European Competition Policy, the EU Commission has an extended power, and can now decide if a company respects competition laws in the Union or not. But this...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
The European debt crisis, can the world ignore it and keep it European?
Case study - 6 pages - Educational studies
The European debt crisis brings as a result of how Europe had made an attempt to solve the financial crisis faced by most countries and as a result an immediate end in their prosperity and put them in great debts. In an attempt by the European to defend itself against collapse has...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and...
Limits to transnationalism in social movements: The case of the farmers' protests in the European Union
Essay - 13 pages - Political science
Farmers are among the most vigorous protestors against the European Union. However, contrary to some other groups, the farmers fail to cooperate. Transnational movements are quite rare, and quasi inexistent. It is for this reason that it is interesting to focus on this group in order to...
Marketing strategies of the traditional low cost airlines
Thesis - 30 pages - Services marketing
The airline sector has evolved in recent years, with low-cost airline companies offering tickets at unbeatable prices. Many traditional companies are thus forced to compete with these prices in order to remain competitive in the market. These low cost tariffs are offered by the low cost...
Integration of new countries in the European Union
Essay - 5 pages - European union
The story of Europe is still being written. The entrance of new countries, ten in 2004, two others in 2007, and the current question of opening Europe to Turkey, shows that the European Union is continuously evolving. From 1947 to 1989, the liberalist doctrine has been adopted by the...
Procter and Gamble marketing strategy
Dissertation - 36 pages - Services marketing
We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...
Toyota: How trade barriers can affect the firm's strategy in terms of marketing operations
Thesis - 10 pages - Economy general
Automotive industry is recognized as one of the most global of all industries. “On a global level, the assets of the top ten multinational automotive enterprises represent 28% of the assets of the world's top 50 companies, 29% of their employment and 30% of their total sales. In 1999, four...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
National welfare-states and Europeanization
Essay - 4 pages - Political science
Nowadays every major industrialized state has established some form of welfare state, although the precise design differs considerably amongst countries. However, the basic idea common to all forms is that the state redistributes some of the resources of the market economy in order to...
Analysis of the confectionery market and the chewing-gum segment
Market study - 60 pages - Services marketing
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to...
