The results of the "lisbon agenda" - the attempt to make europe the world's most successful knowledge-based economy - are generally thought to have been disappointing. what steps should be taken by the european union, and by national governments - published: 29/09/2010
Essay - 5 pages - Economy general
In March 2000, the Lisbon Strategy was launched to overcome a series of weaknesses in the European economy: long-term structural unemployment, a poor employment rate, and under-development of the service sector. In an often-quoted sentence, it has therefore assigned the EU "a new strategic goal...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
Energy choices in Europe: the case of electricity
Essay - 14 pages - Economy general
Energy is a vital element for the economy as a whole as every sector demands its usage constantly. It is not an end-product by itself, but a pre-requisite for most of the economic activities. A sudden increase in energy prices or a disruption of supply can entail heavy economic repercussions. An...
Britain is widely regarded as the 'awkward partner' in europe: how accurate is this assessment? - published: 29/09/2010
Essay - 4 pages - International relations
“We have our own dreams and our own tasks. We are in Europe, but not part of it. We are linked, but not combined. We are interested and associated, but not integrated.” Winston Churchill's famous quote aptly describes Britain's approach to European integration since the...
Why, according to Iversen, have the United States and Continental Europe adopted such different approaches to labor markets and social protection?
Essay - 2 pages - Political science
Published in 2005, Torben Iversen, tries in his book ?Capitalism, Democracy and Welfare', to build a general explanation on why within a group of countries labeled western type democracies there are such differences regarding economic equality and welfare protection. With an integrated...
The European Union: "Fortress Europe"
Essay - 6 pages - European union
Article 14 of the UN Universal Declaration of Human Rights states that “Everyone has the right to seek and enjoy in other countries asylum from persecution”. Europe has always attracted migrants and asylum seekers because it benefits from a reputation of high standards of living...
Adapting Planet Reebok advertisements to suit Europe (2006)
Case study - 5 pages - Business strategy
Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...
The changing meaning of luxury in Europe
Essay - 50 pages - Business strategy
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...
The period from 1948 to 1953 was a phase of high intensity in Cold War history and decisively shaped the future of the European continent. Analyse the events in Europe in this period and their meaning for European integration.
Essay - 3 pages - Modern history
After World War II, Europe was destroyed and two superpowers emerged; the United States and the USSR. The United States was the only state to have the atomic bomb and used the massive weapon against Hiroshima and Nagasaki, Japan, and the USSR was important because of the fight against Nazi...
The rise and limits of populist parties and movements in Europe
Essay - 6 pages - Political science
Any success of a populist party is often considered as a threat, a rise endangering Democracy. Even if there is a lot of passion over this issue, it is true that there has been a rise of populist parties in Europe, from the 1980s to late 1990s, a rise which has stabilized or reversed...
Logistics gateway to Europe
Case study - 28 pages - Logistics
The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of...
Global Forces and the European Brewing Industry
Market study - 4 pages - Services marketing
This case study focuses on the brewing industry which developed in Europe. Because of the growing pressure in the global market, this industry is currently rethinking its strategy in order to strengthen the brand images and ensure the development of major firms. Consumer needs are changing...
International accounting regulations: Understanding differences - USA/ Europe
Essay - 6 pages - Management
Throughout the globe, U.S.A. has been famous for their notion of freedom, their way of life, and their entrepreneurship, stemming back to its very origins. This is a legacy from the very first pioneer, which still affects them nowadays either in their private or business life. It's a country...
The expansion of the European Union
Thesis - 5 pages - European union
Over a period of time, the European Union had bifurcated into two groups. Trade between the East and West was minimal, and the accession of Eastern European countries was out of question. The sudden disappearance of the Iron Curtain created a need for exchange of goods and helped the transition...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
Should Turkey be admitted into the European Union ?
Essay - 14 pages - Political science
Although many people believe the debate regarding the admission of Turkey into the European Union (EU) is recent, it actually dates back to 1959, just two years after the signing of the Rome Treaty, which created the EU (see appendix 1). In July 1959, Turkey asked for an association agreement...
Ryanair, a European pioneer of low-cost airline
Case study - 14 pages - Business strategy
Ryanair was founded in 1985 by the Ryan family. At inception, the airline was a full-service conventional airline, with two classes of seating intended to provide scheduled passenger airline services between Ireland and the United Kingdom. However, over the years, the airline has changed...
Constantinople: the Key to European Balance in the pre First World War World
Essay - 4 pages - Modern history
One can view the First World War and claim that it was fought for a complex web of rationales by a complex web of interdependent actors and the events of June 1914 sent the whole system into a state of madness and disarray. However, one can also claim that Europe was systematically into...
The European Union will never be fully democratic: discuss
Essay - 8 pages - European union
On 13th October 2005 was launched the Commission's “Plan D” for Democracy, Dialogue and Debate, which intends to “lay the foundations for the profound debate about Europe's future” in order to “mak[e] the European Union more democratic” . This strategy is a...
Primacy / Supremacy of European Community Law against Sovereignty of the Member States
Essay - 25 pages - European law
Today the European Union (EU) consists of 27 Member States; it reaches from the Atlantic coast of Western Europe all the way to the Black Sea of Eastern Europe. In the European Union, the most important and closest collaboration between the Member States happens via the European...
The Reorganization of the European Aviation Market in the past twenty years
Thesis - 52 pages - Business strategy
Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the...
Is there a common European culture in diplomacy?
Essay - 5 pages - European union
At the moment, the question of culture is fundamental in the construction of Europe. The European Union is in fact searching for its identity which would be the basis to develop the political integration. Diplomacy has always played an important role in Europe: to represent and...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
Describe the major differences in interests and perspectives of the member states of the European Union on Iraq and the US policy
Essay - 15 pages - International relations
The Iraq conflict uncovers difficulties for the member states of the European Union to find a common position in the context of the Common Foreign and Security Policy. This essay describes the major differences in the interest and perspectives of the member governments on Iraq, and the US policy....
Competition between European football clubs - published: 29/09/2010
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...
In your view could the collapse of socialism/ communism have been avoided or postponed in Central and Eastern Europe?
Essay - 3 pages - Political science
The main issue is indeed to know whether the system of the Soviet Union could have been reformed in order to last longer. Some reforms could have been conceivable but they were so deep, so huge that it would have led to a complete transformation of the whole system with, for example, redefining...
European issues since 1989
Thesis - 6 pages - European union
Europe has been an economic, commercial and financial power since the 11th century (middle Ages). At that time it boasted of two major shopping centers run by the “Flanders” in Northern Germany and Northern Italy. • The discovery of America in the late 15th century and the...
How the Georgian and the financial crisis stress the main difficulties and changes that the European Union is facing nowadays?
Essay - 9 pages - European union
The financial crisis that we are facing in the present scenario is said to be the worst since World War two or even since the great depression. We can't compare our situation to the one in 1929 but we have to be realistic that the crisis is a global issue. We are now far away from the German...
European Union and Federalism
Essay - 4 pages - European union
In 1948, federalists formulated a project of United States of Europe at a Congress in La Haye. But they were defeated by unionists who wanted mere intergovernmental cooperation between European states. Nowadays, this continues to be a recurrent debate: is the European Union (EU) a federal...
