Plan for marketing of Levi Strauss Signature in Europe
Essay - 13 pages - Services marketing
Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...
The situation of the extreme right-hand side in Europe
Essay - 7 pages - Political science
In his book, "Europe on black shirt: extreme European Right from 1945 to today", Pierre Milza mentioned about the breakthrough of national populism, and its roots in the European political landscape. The main danger comes from its position as an emblem of social protest. Jean Guy Prevost...
Case study of Shiseido in Europe
Case study - 5 pages - Services marketing
Shiseido is a Japanese cosmetics company. It is a leader in field territory, and is constantly working to be better. Shiseido plans to develop a new strategy which will transform itself into a multinational influence. The term means ‘Shiseido' means "the richness of life." This company...
Strategic analysis of Swatch Group for its establishment in the countries of Eastern Europe
Case study - 36 pages - Services marketing
Luxury in an economic context, the well differentiated and well aware of luxury based on its price elasticity. When the price of property increases and demand decreases, we call this product a good current. When the price increases and demand increases, we call it a luxury good, although Veblen...
The market of the cosmetics and essential oils in Northern Europe
Market study - 15 pages - Services marketing
This study presents the main characteristics of the market for cosmetics and essential oils in northern Europe. The targeted countries are Denmark, Finland, Norway and Sweden. Initially, the general characteristics of the markets will be studied and then a more detailed analysis on...
Relationship between Moldova and European Union
Essay - 8 pages - Political science
The Economist recently published an article on Moldova entitled “the country that Europe forgot” describing the tiny Republic which, due to an unhappy combination of economic, political and geopolitical factors, is the “last in the queue for love and attention”. Such...
The functioning of the Central European Bank and the American Federal fund
Thesis - 3 pages - Economy general
The European Central Bank and the US Federal Reserve: These are two institutions that operate the two most important monetary policies in the world: the euro and the dollar. An essential function of a Central Bank is to regulate the evolution of money supply and interest rates, but one must not...
The future of nuclear energy: The European Energy Policy
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe, on the...
Roland Perez - The diversity of corporate governance models in Europe
Book review - 5 pages - Management
1) The subject According to Roland Perez, Europe is characterized by a diversity of models for corporate governance (GE) and each model is suited to the geographical area or country. Due to the constant economic and societal transformations, the author shows us that we have witnessed,...
Evolution of the concept of the Rule of Law in Europe
Worksheets - 2 pages - Political science
The concept of the Rule of Law as set down in the Treaty of the European Union or in certain constitutions of the countries in Europe is closely linked to the issues and concerns that are specific to the second half of the twentieth century. It highlighted the fundamental rights, social...
Movements of the extreme right in Europe
Essay - 6 pages - Political science
On November 11, 2007, a young Spaniard was killed in a clash that pitted anti-fascist militants and a neo-Nazi youth group affiliated with the Spanish National Democracy. On October 21, 2007, the UDC party strengthened its position as the leading political force in Switzerland. This party,...
Medieval Europe: Investiture Controversy
Thesis - 3 pages - Arts and art history
The Investiture Controversy marks one of the most unstable moments in the history of the Catholic Church. At the heart of the controversy, there were two sides competing for supreme authority, trying to answer the question of whether the king's power outranks that of the Pope's or vice versa....
In your view could the collapse of socialism/ communism have been avoided or postponed in Central and Eastern Europe?
Essay - 3 pages - Political science
The main issue is indeed to know whether the system of the Soviet Union could have been reformed in order to last longer. Some reforms could have been conceivable but they were so deep, so huge that it would have led to a complete transformation of the whole system with, for example, redefining...
Global Forces and the European Brewing Industry
Market study - 4 pages - Services marketing
This case study focuses on the brewing industry which developed in Europe. Because of the growing pressure in the global market, this industry is currently rethinking its strategy in order to strengthen the brand images and ensure the development of major firms. Consumer needs are changing...
International accounting regulations: Understanding differences - USA/ Europe
Essay - 6 pages - Management
Throughout the globe, U.S.A. has been famous for their notion of freedom, their way of life, and their entrepreneurship, stemming back to its very origins. This is a legacy from the very first pioneer, which still affects them nowadays either in their private or business life. It's a country...
Transitions in South East Europe - Case Study : Serbia, Road to Democratization
Essay - 31 pages - International relations
All post-communist countries experienced public dissatisfaction over the economic dislocation of transition to a democratic market economy as well as to the access to pure democratic values. As a result, few anticommunist reformers have won consecutive elections everywhere in Eastern...
The foreign policy implications that the treaty on the constitution of Europe signified for the EU in terms of giving it a legal personality
Thesis - 6 pages - European law
Whereas the consequences of the French and Dutch “no” to the referendums proposing the adoption of the Treaty establishing a Constitution for Europe do not stop to rattle the European political class, the innovations it proposed are still dangling. Nonetheless, some major points...
The role of Poland in EU policies toward Eastern Europe: is Poland a bridge between East and West?
Essay - 4 pages - European union
It is often hard to define a common foreign policy of the EU, as in most cases national interest and bilateral relations are the rule. Nevertheless, some agreements and partnerships have created and enhanced ties between the EU and other countries of Eastern Europe. The enlargement of the...
The Conference on Security and Co-operation in Europe (CSCE) in the post cold-war Europe
Essay - 5 pages - International relations
The CSCE (Conference on Security and Co-operation in Europe) was born with the Helsinki final act in 1975, as the territorial statu quo seemed definitely taken for granted by both the communist block and western countries. On the 1st of August 1975, 35 heads of states from Europe,...
Enforcement of environmental policies in Europe
Thesis - 2 pages - Political science
Acid rain, coastal pollution, deforestation, toxic waste, and industrial contamination infect Europe's landscapes, waterways, and skies at higher levels than ever before. The United Nations, the European Union, and other international organizations have been implementing new environmental...
Integrated essay on the empire in the West, France and England as powerful states, the medieval period and Black Death in Europe
Thesis - 5 pages - Literature
Charlemagne's coronation as emperor at St. Peter's Basilica heralded a new era for the West and for the Byzantine Empire. Charlemagne became the strong leader at the helm and his missi dominici kept a watchful eye on territories that were far away. The governments of France and England could not...
Is there a right to health in Europe?
Thesis - 4 pages - Social, moral & civic education
In opinion surveys, European citizens put health, that is to say, the protection against risks of illness, at the peak of their concern. However, health is not defined in terms of European law. The European Commission has just recommended harmonization, without specifying what could be the...
Organic cosmetics market in Europe
Market study - 113 pages - Services marketing
The European market for natural cosmetics is a dynamic market. The organic cosmetics segment is no more a niche market in Europe and has gained marketshare in the classical cosmetics segments. It has grown at double digit speed (30-40% for France, the fastest growing market). As a...
Adapting Planet Reebok advertisements to suit Europe (2006)
Case study - 5 pages - Business strategy
Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...
Why are foreign exchange rates of G3 (the United States, Japan, Europe) so unstable?
Thesis - 12 pages - Economy general
In 1973, Nixon unilaterally decided to break off all references to gold and to float the dollar to escape the constraints of the international monetary system of Bretton Woods which was becoming increasingly burdensome on the U.S. economy. This ended the system of fixed exchange rates, which had...
Why, according to Iversen, have the United States and Continental Europe adopted such different approaches to labor markets and social protection?
Essay - 2 pages - Political science
Published in 2005, Torben Iversen, tries in his book ?Capitalism, Democracy and Welfare', to build a general explanation on why within a group of countries labeled western type democracies there are such differences regarding economic equality and welfare protection. With an integrated...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to...
The results of the "lisbon agenda" - the attempt to make europe the world's most successful knowledge-based economy - are generally thought to have been disappointing. what steps should be taken by the european union, and by national governments - published: 29/09/2010
Essay - 5 pages - Economy general
In March 2000, the Lisbon Strategy was launched to overcome a series of weaknesses in the European economy: long-term structural unemployment, a poor employment rate, and under-development of the service sector. In an often-quoted sentence, it has therefore assigned the EU "a new strategic goal...
Energy choices in Europe: the case of electricity
Essay - 14 pages - Economy general
Energy is a vital element for the economy as a whole as every sector demands its usage constantly. It is not an end-product by itself, but a pre-requisite for most of the economic activities. A sudden increase in energy prices or a disruption of supply can entail heavy economic repercussions. An...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
